Tag Archives: denim

Sorry, Levi’s: Turns Out, Jeans Are Way, Way Older Than We Thought

While many like to believe that Levi Strauss invented denim as we know it in 1873, it turns out that jeans have a much, much longer history. Historians have known that denim fabric is actually centuries old, but have been murky on details of its regional origin, pointing to Nimes in France or Genoa, Italy. Thanks to a collection of newly discovered paintings that just went on display in Paris, fashion history is becoming clearer. The 17th-century paintings by an anonymous artist (called “Master of the Blue Jeans”) all feature what appears to be denim in very detailed illustration. Art historians were able to figure out that the works came from Northern Italy. On the exhibition, the famed high-fashion denim designer Francois Girbaud said, “This calls into question the entire history we have been telling up until now. And that’s what’s fun.” Neat! [France 24] Keep reading »

Boyfriend, Skinny, “Skinny Flare”—What Kind Of Jeans Do You Wear?

Denim trends are kind of like Madonna, constantly in a state of reinvention. The latest thing we’ve seen is what Shopbop calls the “skinny flare” jean (like the True Religion example on the left). The flare is one style we have particularly cringe-worthy memories of, but regardless, we’re not surprised to see its comeback and the minor changes that make it acceptable (just add the word “skinny”—genius).

We’re interested to know—are you the type who switches up your denim? Or do you have a go-to style whether it’s bootcut, skinny, high-waist, jeggings, etc.? Tell us what kinds of jeans you’re into in the comments below. Keep reading »

Levi’s New Curve ID Jeans Proving To Be Controversial

Levi’s is selling new Curve ID jeans in three different versions: a “slight curve,” a “demi curve,” and a “bold curve.” The sizes in the various versions basically range from 2 to 14 (although I’m aware sizes are completely and non-sensically different from company to company.) The tag line for the ad campaign is “All asses are not created equal.” The models are three light-skinned women who appear to be Caucasian. Although “curviness” is relative, none of them are curvy in the way, say, J.Lo, Beyoncé, or Crystal Renn is curvy.

To some it’s just an ad campaign for “curvy” jeans. To others, it’s racist and sexist advertising. Keep reading »

Dress Your Child In Skinny Jeans And Jeggings?

We could feel the beginnings of a trend floating in the air back in May when denim diapers made their debut and more recently, when we saw some sassy styles in the windows of BabyGap. Now the concept has solidified and it’s this: skinny jeans for kids. The Gap, in particular, is the focus of a Wall Street Journal story investigating the trend. Apparently, the company has one of the largest stakes in the skinny jeans-for-tots market. But other big retailers are also marketing the super-slim aesthetic. Refinery 29 spotted these jeggings in a Ralph Lauren kids window and J.Crew’s kiddie division also sells a slim model. Keep reading »

Good Job, Levi’s: An Ad Campaign That Doesn’t Make Me Wanna Scream

I’m channeling my inner Stephen Colbert to offer a “tip of the hat” to Levi’s for advertisements that don’t make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One depicts a man and a small child, presumably a father and son, and reads, “Everybody’s work is equally important.” The other depicts an older man standing with a young woman and a young man, with the same tag line. Wow, I thought. How cool that a clothing company would make such a progressive statement about gender? Keep reading »

Marie Claire Takes The Canadian Tuxedo To The Beach

As though the Canadian Tuxedo weren’t already a terrible choice, Marie Claire has decided that the trampy bikini version is fashionable. Here’s our biggest problem with this cover: people read magazines like Marie Claire for fashion ideas. Are we mere weeks away from an army of denim-swimwear-clad women teetering around on the sand in heels? Please no… [Fashion Indie] Keep reading »

Levi’s + Gaultier = Denim Cone Boobs

With the news that Jean Paul Gaultier is leaving his post at Hermès, it’s safe to assume that the designer will have more time to focus on creative collaborations such as this one with Levi’s. The all-American jean company reached out to the eccentric JPG to create a collection of denim pieces complete with his trademark aesthetics, including cone boobs, to bring a designer feel to denim. JPG provided a selection of fashion-forward clothing items to the denim brand, ranging from harem pants to jean jackets. Out of all the options, I’m in love with the dungaree dress. It’s perfect for summer with cutouts perfect for warm weather, and you can layer in a tee to transform it into a day dress, or wear it on top of a bikini for a trip to the beach. The cost leaves much to be desired though, as pieces range from about $173 to $478, but they are Jean Paul Gaultier creations, after all. See more after the jump … [Levis via Styleite] Keep reading »

Don’t You Dare Use Marlon Brando’s Name Without Permission

When it comes to celebrities and clothing items, it’s common practice for designers to honor their favorite stars by naming select pieces from the collection after them. But Marlon Brando‘s people aren’t very happy about a leather jacket that pays homage to him; they are very angry at Joe’s Jeans for their two transgressions. It seems the denim brand never requested approval to name their leather jacket The Brando, and they labeled one of their e-newsletters “The Wild One,” the title of one of Brando’s films in which he wears a leather jacket. Now, Brando Enterprises has slapped the company with a lawsuit, claiming Joe’s is “infringing and misappropriating the Brando name.” Keep reading »

Introducing … Drop Crotch Jeans For Men

As much as we may bemoan the deplorable influence of certain types of harem pants on the fashion scene, we at least understand some of the logic behind them. Sure, you may walk around looking like MC Hammer’s protégé or Lawrence of Arabia, but at least you’ll be comfortable. We can’t, however, find anything similar to say of these new drop crotch skinny jeans for guys. Basically, they’re harem pants made of denim. We’d say these would probably rank up there in the discomfort zone right next to yoga jeans. [Oak] Keep reading »

Jeggings Get Intimate With Cosabella

Since everyone’s a little obsessed with the jeggings trend, Cosabella decided to get in on the action. It’s a little strange that a company known for its lingerie wants to get into the skintight denim business, but everyone seems to want a piece of the jegging pie. The first line of Cosabella Jeans will debut May 15 with two style options: seamless leggings and a pair with a washed denim treatment. And because denim, black, and white aren’t enough options when it comes to $61 to $75 jeggings, Cosabella is planning to create an entire line of pant-inspired leggings, including a khaki look. We’re not so sure kheggings will take off. [WWD] Keep reading »

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