If you have opened a magazine or looked at a billboard anytime in the past few months, you have heard of Levi’s new Curve ID jeans. Last summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size. The company performed body scans of 60,000 women around the world and identified three main body types — “slight curve,” “demi curve,” and “bold curve” — which fit 80 percent of women. Exciting news, right? Keep reading »
Tag Archives: denim
I wash my jeans about once every two weeks. I don’t know if this is a disgusting or normal thing to admit. It sure doesn’t sound pretty, especially considering I wear my favorite pair at least four times a week. Some people, however, never wash their jeans. Like, ever. According to the New York Daily News, raw denim (meaning pure, stiff denim that hasn’t been treated at all by sandblasting, bleach, or any other fancy processes) devotees don’t launder their denim at all because wearing them in sans-cleaning creates highly individual pairs of pants. The more you wear them, the more the wash and creases adjust to your body. Of course, then there are just folks who are lazy and prefer to avoid trips to the laundromat at all costs.
The outfit in the photo above appears to consist of a shirt and jeans, but, in actuality, it’s Levi’s Double Denim Onesie. This one-piece has a chambray shirt attached to a pair of straight-fit jeans and takes all the guesswork out of getting dressed … for at least one day a week. But wouldn’t it be much easier to get dressed if you simply owned a chambray shirt, which could go with skirts and other pants, and a pair of perfectly fitting jeans, which you could wear with other tops? Not to mention there are much cheaper ways to get the denim-on-denim look of this onesie that costs $194. I love one-pieces and jumpsuits as much as the next person, but the point of those garments is to look like one piece, not the lazy person’s uniform. Would you wear Levi’s denim onesie? [Asos] Keep reading »
While many like to believe that Levi Strauss invented denim as we know it in 1873, it turns out that jeans have a much, much longer history. Historians have known that denim fabric is actually centuries old, but have been murky on details of its regional origin, pointing to Nimes in France or Genoa, Italy. Thanks to a collection of newly discovered paintings that just went on display in Paris, fashion history is becoming clearer. The 17th-century paintings by an anonymous artist (called “Master of the Blue Jeans”) all feature what appears to be denim in very detailed illustration. Art historians were able to figure out that the works came from Northern Italy. On the exhibition, the famed high-fashion denim designer Francois Girbaud said, “This calls into question the entire history we have been telling up until now. And that’s what’s fun.” Neat! [France 24] Keep reading »
Denim trends are kind of like Madonna, constantly in a state of reinvention. The latest thing we’ve seen is what Shopbop calls the “skinny flare” jean (like the True Religion example on the left). The flare is one style we have particularly cringe-worthy memories of, but regardless, we’re not surprised to see its comeback and the minor changes that make it acceptable (just add the word “skinny”—genius).
We’re interested to know—are you the type who switches up your denim? Or do you have a go-to style whether it’s bootcut, skinny, high-waist, jeggings, etc.? Tell us what kinds of jeans you’re into in the comments below. Keep reading »
Levi’s is selling new Curve ID jeans in three different versions: a “slight curve,” a “demi curve,” and a “bold curve.” The sizes in the various versions basically range from 2 to 14 (although I’m aware sizes are completely and non-sensically different from company to company.) The tag line for the ad campaign is “All asses are not created equal.” The models are three light-skinned women who appear to be Caucasian. Although “curviness” is relative, none of them are curvy in the way, say, J.Lo, Beyoncé, or Crystal Renn is curvy.
We could feel the beginnings of a trend floating in the air back in May when denim diapers made their debut and more recently, when we saw some sassy styles in the windows of BabyGap. Now the concept has solidified and it’s this: skinny jeans for kids. The Gap, in particular, is the focus of a Wall Street Journal story investigating the trend. Apparently, the company has one of the largest stakes in the skinny jeans-for-tots market. But other big retailers are also marketing the super-slim aesthetic. Refinery 29 spotted these jeggings in a Ralph Lauren kids window and J.Crew’s kiddie division also sells a slim model. Keep reading »
I’m channeling my inner Stephen Colbert to offer a “tip of the hat” to Levi’s for advertisements that don’t make us wanna scream and pull our hair out. Walking to work this morning, I saw two print ads from their summer campaign that I just love. One depicts a man and a small child, presumably a father and son, and reads, “Everybody’s work is equally important.” The other depicts an older man standing with a young woman and a young man, with the same tag line. Wow, I thought. How cool that a clothing company would make such a progressive statement about gender? Keep reading »