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The Diamond Myth: How Diamonds Became A Girl’s Best Friend

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It’s almost Valentine’s Day, which makes us think of romance, relationships and engagements — and the sparkly glare of a diamond engagement ring. Yes, diamonds are pretty, precious, and these days, cost a zillion dollars. But it wasn’t always so — and you can thank a concerted effort on the part of diamond mines, the advertising industry and Hollywood for mercilessly inflating the price of these glittery gems. Here’s how a stone with little intrinsic value became the most important gem in the world.

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