Tag Archives: covergirl

Add Pop To Your Pout

Last week, when I was in San Jose for the gymnastics Olympic trials, in addition to, you know, hanging with some of the best athletes in world, I also got to get a private makeup consultation with P&G Beauty’s makeup artist Candace Corey. One of the products she recommended to me, that I just lovvvvved, was CoverGirl’s Natureluxe gloss balm in Peony. First of all, peonies are my favorite flower, but she didn’t know that so it seemed rather fated. Secondly, this gloss balm is perfect for summer because although it looks super bright in the tube, it goes on sheer and doesn’t look heavy. Plus, Natureluxe gloss balm is super moisturizing and has SPF 15 which is good for me because my lips get hella dry. Candace must have sensed how much I liked it because she gave me a tube. Score! Now it’s my go-to summer lip. [$6.79, Amazon]

Beauty Test Drive: CoverGirl Natureluxe Gloss Balm

BTD: Philosophy
Rachel loves Philosophy's colorless primer. Read More »
BTD: Colorstay Lipstick
Winona loves Revlon's Colorstay Lipstick. Read More »
BTD: Natural Lip Balm
Rachel loves Pleasant River's vegan, natural lip balm. Read More »

I hereby commence the first-ever meeting of the Ladies Whose Lips Are So Thin We’re Afraid Of Wearing Lipstick support group! So far, Amelia and I are the only members, but with the help of our sponsors, both of  us have been making inroads.

Part of my recovery can be attributed to the discovery of my favorite lipstick in the universe, Kate Spade’s Supercalafragilipstick. But at $24 a tube, it’s more of a special occasion lipstick. For everyday wear, I’m crushing on the much-more-broke-ass-mofo-friendly CoverGirl’s Natureluxe Gloss Balm. Keep reading »

Sketchy Or Straightforward? CoverGirl Mascara Ad Uses Fake Lashes For ‘True Volume’

CoverGirl is facing criticism for its LashBlast Volume Mascara ad starring “America’s Next Top Model” winner Nicole Fox who wears false eyelashes when the campaign promises “true volume.”

The beauty brand’s print ad features two split images of the 20-year-old Colorado native — one with long, lust-worthy lashes and the other with clumpy and short lashes — and a close-up shot of the mascara bottle and wand with the text:

“If your mascara promises volume but delivers clumps – that’s false! True volume comes from our big brush, not from big clumps. Try LastBlast Volume for yourself. You may never go “false” again.’” Keep reading »

Ellen DeGeneres Is The New Face Of CoverGirl

This week, Ellen DeGeneres was announced as the new face of CoverGirl. While I’m a big fan of the very out and very outspoken talk show host, I feel a little uneasy about where CoverGirl is really coming from with their latest cover girl choice. Without a doubt, DeGeneres is likable, quirky, relatable — heck, she’s even “easy breezy.” But hawking a major cosmetics brand? I don’t know. To me, it feels gimmicky and phony, like a marketing ploy, in the same way the Dove campaign for “real beauty” did. As it turned out, Dove airbrushed those real women into oblivion. I didn’t buy that Dove ever thought real women with real cellulite and real curves were really beautiful. Nor do I buy that CoverGirl really thinks Ellen is representative of their very airbrushed All-American girl image. I mean, it’d be one thing if she were a lipstick lesbian, but does Ellen even like makeup? Maybe she does. Maybe she doesn’t. But I’m willing to bet she’s not hung up on it. Color me cynical, but using unconventional beauty to sell products designed to bring women closer to the ideal standard of conventional beauty just seems disingenuous to me. So what do you think? Keep reading »

The Daily Squeeze: British Fashion Essentials, CoverGirl Ellen DeGeneres, And A Blonde Boycott

  • Can’t make it to London Fashion Week? Here are 50 things every British girl should own. The list includes a pair of men’s brogues and a black bob wig. [The Times, U.K.]
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