Kylie Jenner’s New Eyeshadow Kit, KyShadow, Has Her Fans Losing Their Minds Despite Its Ridiculous-Ass Name

In case you needed further proof that Kylie Jenner will constantly be making more money than any of us mere peasants could ever possibly conceive of, Kylie Jenner has released

Bronwyn Isaac | July 25, 2016 - 7:48 pm

The Brant Brothers Are Releasing A Make-Up Line For Men (And Everyone Else) With MAC

The brothers’s intention with the line is to help normalize the idea of men — and really, people of any gender expression — wearing makeup.

Bronwyn Isaac | May 27, 2016 - 4:19 pm

How To Use Coconut Oil On Your Face: 6 Brilliant Ways You Need To Know

This is going to be our year, you guys. We’re going to work coconut oil into our goddamn beauty routine if it kills me. And by “it” I mean the four tubs of…

Leah Prinzivalli | April 22, 2016 - 1:36 pm

Check Out CONTEXT, The Gender-Neutral Skincare Line

Hey, someone finally realized that all human skin is just about chemically the same regardless of gender! Fancy that! David Arbuthnot, formerly of Gant, Dior Couture, Donna Karan, and Gucci,

Rebecca Vipond Brink | September 21, 2015 - 2:30 pm

Meet The Woman Who’s Inventing The First-Ever Makeup Printer

Ever wish you could find the perfect shade of coral lipstick or plum eyeshadow, but after endless hours scouring Sephora’s supply, you’re convinced it doesn’t exist? Soon this won’t be…

Katie Oldenburg | December 10, 2014 - 3:30 pm

The DIY Bible: 33 Recipes For All Of Your Cosmetics, Beauty & Home Care Needs (With A Shopping List!)

So ya wanna go all-natural, eh? Tired’a lookin’ around for recipes, ehhh?

Well here you go! There are about a million reasons to DIY your makeup, self care,…

Rebecca Vipond Brink | September 29, 2014 - 2:00 pm

True Story: I Stopped Washing My Hair (And So Should You!)

The first time I met my friend Jeff, I told him his hair was amazing. It was a thick, effortlessly tousled blond mane that anyone would envy. “That’s because I stopped…

Rebecca Vipond Brink | April 30, 2014 - 11:00 am

The Soapbox: The Real Problem With Skin Lightening Cosmetics

Whitenicious, a cosmetics line created by California-based, Nigerian-Cameroonian pop star Dencia touts its ability to help customers even out their skin and get rid of discoloration. The product is essentially…

Tiffanie Drayton | January 22, 2014 - 2:00 pm

10 Super Easy Ways To Simplify Your Makeup Routine

After giving up makeup for two weeks this summer, I had a realization: my usual makeup routine was way, way too complicated. Two weeks was enough to get used to…

Winona Dimeo-Ediger | December 3, 2013 - 10:00 am

Weekend Project: Whip Up Some Yummy Lip Balm

When it’s hot and humid, I’m a big believer that the best makeup routine is a bit of mascara and a constantly reapplied sheen of lip balm (although if you…

Winona Dimeo-Ediger | June 22, 2013 - 1:00 pm

Beauty Breakdown: Kate Mara

“I’m in love with Kate Mara’s look from the ‘House of Cards’ premiere. How can a mere mortal like me score her otherworldly glowy skin and gorgeous eyes?” — Jennifer

Rachel Krause | February 17, 2013 - 11:00 am
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