Copyranter points us to this darkly humorous commercial out of Russia for the Venus Gillette razor for women. It’s a tad difficult to decipher, but it seems the young lady chose to use a razor that didn’t shave close enough, and when her boyfriend attempts to remove her stockings … Well, suffice to say, he doesn’t get a happy ending. So, in case any of you ladies out there don’t take your personal grooming seriously enough, know that if you don’t use the Venus Gillette, you may be responsible for the death of a loved one. Or, you know, you might just have some stubble. [Copyranter] Keep reading »
Say hello to a plastic surgery commercial stirring up … controversy. But is the ad actually controversial — or not? I’m not entirely sure what the deal is, but it sounds like this commercial for Park Avenue Smart Lipo ran as an actual ad on Gawker last week. According to another sponsored post featuring the commercial that ran on Gawker today, “some readers of our sister site Jezebel were outraged by it, and the post was pulled after an hour.” So, this is a commercial, a paid spot, claiming that the commercial itself is controversial, which would increase views of the commercial. So, real controversy, or not? I am not entirely clear what the controversy would be, other than the women are asking the men what the men think of various parts of the women’s bodies and such. Which I guess is controversial. If you want it to be. And Park Avenue Smart Lipo sure does. What have we learned here? PASL FTW. [Gawker] Keep reading »
This is a new McDonald’s
spot that has been running in France. It’s called “Come As You Are,” and it shows a teenage guy in a McDonald’s booth caressing his class photo while talking on the phone to a suitor. He hangs up as his dad returns to the table, and his dad begins to talk about how he was a ladies’ man when he was a teen. “Too bad your class is all boys,” he says. The teenager smiles a knowing smile. The words “Come As You Are” flash onscreen. It’s a sweet moment, though one that has you wishing the boy was ready to come out to his dad, and it seems pretty groundbreaking for McDonald’s to make it. But then again, were gay
teenagers not welcome to enjoy a Big Mac before? Keep reading »
This parody commercial for “Plan B-” from comedian Jena Friedman literally could have been based on a conversation I had with a girlfriend, oh, eight years ago? The “truthiness” of it, as Broadsheet’s Mary Elizabeth Williams writes, is “so funny that if it doesn’t hurt, it definitely burns a little.” [Salon
] Keep reading »
Lux Alptraum has written an intriguing piece for Jezebel, “The HPV Vaccine’s Misguided Scare Tactics.” Alptraum argues that Merck, which manufactures Gardasil, the HPV vaccine, uses scare tactics in its commercials to push women to get the HPV vaccine, thereby driving more money into Merck’s deep pockets. One commercial features an animated woman going to the gynecologist for her annual pap smear and finding out she has full-blown cervical cancer. The music is grim. The tone is doomed. An alarmist vibe permeates the tale. In fact, Alptraum says, women who get annual pap smears are highly unlikely to develop cervical cancer, if HPV is caught early. In addition, the woman in the ad is white, while the fastest growing group of women getting diagnosed with cervical cancer is Hispanic women. Alptraum isn’t against Gardasil; she got it. But we agree that terrifying women is no way to get them to pursue good gynecological health practices. Watch the ad, read the story, and decide for yourself. [Jezebel] Keep reading »
The news today from fashion giant Karl Lagerfeld: The Kaiser directed a short film, and the preview has just hit the web (the man sure does know how to build anticipation). Titled “Remember Now,” the 48-second spot above doesn’t give away a lot in plot detail, but our guess would be that there isn’t much of one anyhow. It’s presented by Chanel, so the video’s main purpose is to act as a clever promotional tool for showing off the fashion house’s clothes in a sneaky yet sexy way (similar to other brands’ techniques for creating buzz with mini-movies).
Still, we’re entranced by the images of Parisian night clubs, glitzy runway shows, and what the—is that some sort of couture orgy at 0:25? OK, we’re hooked. [YouTube] Keep reading »
Apparently, folks are super pissed at Benicio Del Toro
for “selling out” and making this commercial with director Bryan Singer for Magnum ice cream. I was mostly confused about why it was so frickin’ long when just one shot of the ice cream bar made me really
want it … something about golden chocolate and salt caramel. Om nom nom. But YouTube commenters are attacking the actor, saying things like, “You’re just whores in a capitalist gang bang,” which seems a little harsh. It’s an ice cream commercial—what can be more innocuous than that? It’s not like he’s trying to sell us pills or yogurt that makes you poop! What do you guys think — should we rip Benicio a new one or should we go sit on the grass and eat an ice cream bar? [Inside Movies
] Keep reading »
Instead, Bud Light’s “book club” commercial manages to be pretty sexist and annoying towards men. Beer is the best part of book clubs! “Thrusting”! And what’s Little Women? Gee, boys must be super-dumb.
Oh, beer commercials, when will you ever grow up? [YouTube] Keep reading »