Jezebel is reporting that Yoplait is pulling some ads after complaints have been rolling in that the women in the ads echo the inner monologues of people with eating disorders.
I don’t want to get into that (except to say I really wish the whole planet could get past the concept of “I ‘deserve’ to eat this or that”–we don’t really ‘deserve’ anything, food-wise, except maybe food that isn’t smeared with fecal matter) but I do want to say it’s about time Yoplait is being brought to the floor for another reason: their commercials give the impression that dessert flavored yogurt is as good as dessert, and that is simply not true. Keep reading »
Old Navy ads are usually a bit grating, what with their aggressive musical numbers about sundresses and those obnoxious talking mannequins. But this new one is pretty amazing. In it, male models pose in a bunch of bizarre situations—whilst carrying a sheep, whilst screaming on a couch wearing a vicar’s cap, whilst twirling in a baroque living room—as they whisper the words “Supår Tool” over and over again. Until the slogan “Dress like a man” appears on screen. Oh how, this makes me want to watch “Zoolander,” stat. Keep reading »
Stars do commercials all the time. But something makes me just a touch sad when a star whose light bulb has dimmed—that’s the nice way of saying that they haven’t booked a big role in a bit—does a commercial. Case in point, this new Uma Thurman ad for Schweppes. I get that she’s trying to go over-the-top in the overacting department, but something about her performance in this is just creepy and weird. Especially, the way she awkwardly pours the soda into her mouth so as not to mess up her lipstick. I think she and director David LaChapelle can do better.
The Rachel Bilson ad for Magnum ice cream, after the jump, is a little better. Keep reading »
Carl’s Jr. has decided to take a different approach for their new ad campaign, rather than their usual hot girl in bikini sexily chomps on an oversized hamburger fare. Well, kind of. In this new spot, Carl’s Jr. employees state their beliefs about burgers. Things start off non-sexy, but then cue the butt shot of a model with a burger in her hand. “We believe in putting hot models in our commercials because ugly ones don’t sell burgers,” a faux employee says. Next, another one explains, “We believe in celebrity endorsements because we like to hang out with celebrities and ride water motorcycles.” Cut to Olivia Munn in a string bikini on a waterski next to Kareem Abdul Jabar. Overall, it’s pretty hilarious. Keep reading »
Somehow, it seems fitting that Karl Lagerfeld, the man who invented a diet plan consisting mainly of Diet Coke and cigarettes
, should be directing a high-camp commercial for an ice cream brand. Watch this hilarious commercial directed by Herr Karl and starring Rachel Bilson and Baptiste Giabiconi. [YouTube
] Keep reading »
Isaiah Mustafa, we hardly knew you! There’s a new Old Spice guy in town now and he is immediately less impressive than the old Old Spice guy because, well, he doesn’t have a ripped body and isn’t wrapped in only a towel. Lame, Old Spice. You cannot get us hooked on a hot piece of man meat and then rip it away like that. Who is this new guy? Why is he fully clothed? And most importantly, is he going to film a personalized TV spot for us like Isaiah did?!?! This commercial for the brand’s Danger Zone line is funny, but I miss “Hello ladies.” [Ad Week] Keep reading »