Men aren’t usually in commercials for period products. But this spoof ad — which Proctor & Gamble denied via Twitter is affiliated with Always — has lots of them. Men in bright red lipstick, men in bustiers, men with beehive hairdos that would put Amy Winehouse to shame. The spoof stars drag queens and lots of ‘em; each one is boo-hooing like a three-year-old girl because he’s got man parts down south. “There are some people who would just love to have a period,” the subtitling reads. “Let alone a happy one.” I, a person not usually known for her love of advertisements, think the commercial is actually pretty revolutionary. I mean, drag queens? In a commercial? And it’s not the Super Bowl and they’re not being mocked?
Other bloggers did not quite agree with me, calling the commercial “transphobic.” Keep reading »
You know what’s so confusing and hard? Driving. All those signs! And lights! And potholes! And other cars you have to avoid crashing into! How do you ever wrap your pretty little head around it?
Boy, this Goodyear Polyglass commercial about “when a woman’s at the wheel” is a gem. [BuzzFeed] Keep reading »
Tide’s new “Hoodies & Cargo Shorts” commercial is all about a prissy mom’s squeamishness with her daughter’s tomboyish tendencies. But in case you missed the subtext: Pssst! The mom is worried her daughter is a L-E-S-B-I-A-N! The gay blog Queerty thinks Tide might be “lampooning” the Stepford mom’s behavior — and that’s probably a little of it — but this doesn’t read as satire to me. Advertising, as you know, is meant to connect with people by tapping into their deep-seated beliefs and/or fears. Nothing just “happens” in a commercial, including fanning the flames of homophobia. Keep reading »
We’ve all done things we aren’t proud of when we needed to earn some extra scratch: this is Lindsay Lohan
‘s moment right here. While she was under house arrest, LiLo filmed a bizarro commercial for Air New Zealand called “On The Skycouch With Rico” which shows her chilling with a creepy puppet (what is
that?) and being given some jewelry. Rico jokes, “Don’t worry, it’s all paid for” — a reference, of course, to the allegations that she stole a necklace.
I’m glad Lindsay is laughing throughout this commercial because it is a hot D-list mess. I mean, puppets? Really, Lindsay? Someone cast this woman in a movie soon, please? This is getting embarrassing. [TMZ] Keep reading »
Vivident Gum is apparently the most popular gum in Italy, perhaps because their commercials are, um, so memorable. For a country dismayed by the antics of the “Jersey Shore” cast, I am surprised this ad passed muster. Naked man tits? A frightening marionette man? What does this have to do with gum again? [Best Week Ever
] Keep reading »
Jezebel is reporting that Yoplait is pulling some ads after complaints have been rolling in that the women in the ads echo the inner monologues of people with eating disorders.
I don’t want to get into that (except to say I really wish the whole planet could get past the concept of “I ‘deserve’ to eat this or that”–we don’t really ‘deserve’ anything, food-wise, except maybe food that isn’t smeared with fecal matter) but I do want to say it’s about time Yoplait is being brought to the floor for another reason: their commercials give the impression that dessert flavored yogurt is as good as dessert, and that is simply not true. Keep reading »
Old Navy ads are usually a bit grating, what with their aggressive musical numbers about sundresses and those obnoxious talking mannequins. But this new one is pretty amazing. In it, male models pose in a bunch of bizarre situations—whilst carrying a sheep, whilst screaming on a couch wearing a vicar’s cap, whilst twirling in a baroque living room—as they whisper the words “Supår Tool” over and over again. Until the slogan “Dress like a man” appears on screen. Oh how, this makes me want to watch “Zoolander,” stat. Keep reading »
Stars do commercials all the time. But something makes me just a touch sad when a star whose light bulb has dimmed—that’s the nice way of saying that they haven’t booked a big role in a bit—does a commercial. Case in point, this new Uma Thurman ad for Schweppes. I get that she’s trying to go over-the-top in the overacting department, but something about her performance in this is just creepy and weird. Especially, the way she awkwardly pours the soda into her mouth so as not to mess up her lipstick. I think she and director David LaChapelle can do better.
The Rachel Bilson ad for Magnum ice cream, after the jump, is a little better. Keep reading »
Carl’s Jr. has decided to take a different approach for their new ad campaign, rather than their usual hot girl in bikini sexily chomps on an oversized hamburger fare. Well, kind of. In this new spot, Carl’s Jr. employees state their beliefs about burgers. Things start off non-sexy, but then cue the butt shot of a model with a burger in her hand. “We believe in putting hot models in our commercials because ugly ones don’t sell burgers,” a faux employee says. Next, another one explains, “We believe in celebrity endorsements because we like to hang out with celebrities and ride water motorcycles.” Cut to Olivia Munn in a string bikini on a waterski next to Kareem Abdul Jabar. Overall, it’s pretty hilarious. Keep reading »
Somehow, it seems fitting that Karl Lagerfeld, the man who invented a diet plan consisting mainly of Diet Coke and cigarettes
, should be directing a high-camp commercial for an ice cream brand. Watch this hilarious commercial directed by Herr Karl and starring Rachel Bilson and Baptiste Giabiconi. [YouTube
] Keep reading »