Tag Archives: commercials

Old Navy Ad Pokes Fun At Men’s High Fashion

Kate Torgovnick/Kate-Book.comJune 12, 2011 //

Old Navy ads are usually a bit grating, what with their aggressive musical numbers about sundresses and those obnoxious talking mannequins. But this new one is pretty amazing. In it, male models pose in a bunch of bizarre situations—whilst carrying a sheep, whilst screaming on a couch wearing a vicar’s cap, whilst twirling in a baroque living room—as they whisper the words “Supår Tool” over and over again. Until the slogan “Dress like a man” appears on screen. Oh how, this makes me want to watch “Zoolander,” stat. Keep reading »

Uma Thurman And Rachel Bilson In Awkward New Commercials

Kate Torgovnick/Kate-Book.comMay 7, 2011 //

Stars do commercials all the time. But something makes me just a touch sad when a star whose light bulb has dimmed—that’s the nice way of saying that they haven’t booked a big role in a bit—does a commercial. Case in point, this new Uma Thurman ad for Schweppes. I get that she’s trying to go over-the-top in the overacting department, but something about her performance in this is just creepy and weird. Especially, the way she awkwardly pours the soda into her mouth so as not to mess up her lipstick. I think she and director David LaChapelle can do better.

The Rachel Bilson ad for Magnum ice cream, after the jump, is a little better. Keep reading »

Carl’s Jr. Goes Self-Referential In New Olivia Munn Spot

Kate Torgovnick/Kate-Book.comApril 29, 2011 //

Carl’s Jr. has decided to take a different approach for their new ad campaign, rather than their usual hot girl in bikini sexily chomps on an oversized hamburger fare. Well, kind of. In this new spot, Carl’s Jr. employees state their beliefs about burgers. Things start off non-sexy, but then cue the butt shot of a model with a burger in her hand. “We believe in putting hot models in our commercials because ugly ones don’t sell burgers,” a faux employee says. Next, another one explains, “We believe in celebrity endorsements because we like to hang out with celebrities and ride water motorcycles.” Cut to Olivia Munn in a string bikini on a waterski next to Kareem Abdul Jabar. Overall, it’s pretty hilarious. Keep reading »

Karl Lagerfeld Tries To Sell Some Ice Cream

Julie GersteinApril 24, 2011 //


Somehow, it seems fitting that Karl Lagerfeld, the man who invented a diet plan consisting mainly of Diet Coke and cigarettes, should be directing a high-camp commercial for an ice cream brand. Watch this hilarious commercial directed by Herr Karl and starring Rachel Bilson and Baptiste Giabiconi. [YouTube] Keep reading »

There’s A New Old Spice Guy In Town

Jessica WakemanApril 20, 2011 //

Isaiah Mustafa, we hardly knew you! There’s a new Old Spice guy in town now and he is immediately less impressive than the old Old Spice guy because, well, he doesn’t have a ripped body and isn’t wrapped in only a towel. Lame, Old Spice. You cannot get us hooked on a hot piece of man meat and then rip it away like that. Who is this new guy? Why is he fully clothed? And most importantly, is he going to film a personalized TV spot for us like Isaiah did?!?! This commercial for the brand’s Danger Zone line is funny, but I miss “Hello ladies.” [Ad Week] Keep reading »

Kate Moss Dreams Of Bunny Men

Julie GersteinApril 19, 2011 //


Who can know what motivates our unconscious desires? I mean, even supermodel Kate Moss has freaky-deaky dreams, according to fashion line Basement. In this ad for the Chilean fashion company, Moss seduces a giant bunny man and wakes up surrounded by hundreds of tiny white rabbits. As you do. [Stylelist] Keep reading »

Miss Turkey Shills For Carl’s Jr.’s Turkey Burger

Jessica WakemanApril 5, 2011 //


Among what I’m sure are the many honors of Miss Turkey Gizem Memiç, the face of Carl’s Jr.’s turkey burger is surely on top. In Carl’s Jr.’s latest commercial, Miss Turkey shills for the fast food joint’s turkey burgers in stiletto heels, a pageant sash and a custom-made bikini with little turkey burgers printed on it. While Carl’s Jr. commercials are always gratuitously frat-tastic — boobs! fried meat! blowjob imagery! — I have to admit that bikini is pretty awesome. Congratulations, Carl’s Jr., you made a commercial that’s approaching slightly tasteful. [YouTube via Styleite] Keep reading »

Kristen Schaal Makes Us Wanna Play Video Games

Kate Torgovnick/Kate-Book.comMarch 26, 2011 //

 

Commercials are usually those things I fast-forward through on the DVR because they’re loud and try to get me to buy things I don’t need. However, every once in a while, there is one I love. Take, for example, this campaign for Sony Ericsson’s Experia Play smart phone, starring Kristen Schaal, totally cracks me up as Mel, the lone fan slash stalker on “Flight of the Conchords.” Message to companies: include awesome female comics in your ads, and I will consider purchasing your stuff.

Another spot, after the jump. Keep reading »

Guinness Beer Commercials Teaches Men How To Hug Without Looking Gay

Jessica WakemanMarch 14, 2011 //
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Guinness beer fans the flames of homophobia with its new St. Patrick’s Day commercial with a lesson on how men can hug other men without looking … gay. (Because arching your butt backwards in an A-frame hug doesn’t draw more attention to it at all!) I know this commercial is a “joke” as far as 12-year-old-boy-humor is concerned. Alas, giving men a hard time for showing affection because they may look gay is neither funny nor original.

I mean, really: The lessons for men about maleness in this commercial are about as subtle as a piece of poster board that simply says “Lite beer = fa**ot.” Hey, Guinness, don’t steal that. [Queerty] Keep reading »

Natalie Portman’s Miss Dior Cherie Commercial Is Super-Cheesy

Jessica WakemanFebruary 23, 2011 //

When I think of “Natalie Portman” or “Dior,” I don’t think “epic cheesiness.” But the creative director for Nat’s Miss Dior Cherie perfume commercial had a different thought process. Yikes, this is a little embarrassing. [YouTube] Keep reading »

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