Just when you thought advertising was nothing but a barren soul-sucking trap (I mean, that’s mostly what it is, right?), a company actually bothered to put a little creativity into their commercial. This Volvo ad stars action hero Jean-Claude Van Damme doing one his famous splits while balancing between two trucks and was shot at sunrise in Spain, all in one take! That’s freakin’ cool. Maybe it’s a little weird to get emotional over a car commercial, but this is just too impressive. Also, it’s set to an Enya song. Because of course it is. [A Cup of Jo]
We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to “disrupt the pink aisle,” as little girls are interested in lots of cool toys but primarily targeted with princess dresses and pop star dreams. The company’s creator, Debbie Sterling, is a Stanford engineering graduate disappointed with how few female classmates she had. Only 11 percent of engineers are female and Sterling believes that encouraging girls to be inventive at an early age with construction toys that come from “a female perspective” is a step in the right direction. The video takes the notoriously sexist “Girls” by the Beastie Boys and revamps it as something of a feminist anthem as the girls in the commercial get creative with household items — and those silly feather boas and tea sets they’re “supposed” to be sashaying around in. Anyone else want to adopt these three? [GoldieBlox]
The only people I know who own trucks are women. I know two female truck owners, but that’s not that exciting, because I don’t live a Truck Lifestyle. Perhaps Chevy, makers of the Silverado pick-up truck, have realized that they know a lot of female truck drivers, too, because they’ve created this ad (finally!) focused on selling trucks to women. Keep reading »
I’ve never been a big fan of commercials, and growing up, my dad even used to mute the TV and block the screen with a scarf during the ads. I’m serious. But I am completely delighted by this new Audi ad, featuring Leonard Nimoy and Zachary Quinto (“Star Trek”‘s old and new Spock. respectively) competing against each other, with Quinto having the advantage because he’s, duh, driving an Audi. Nimoy’s willingness to parody himself — he’s singing “The Ballad of Bilbo Baggins” in the car, you guys!!! — makes my nerd heart swoon. I think my “Trek”-loving dad would have dug it too. Check it out above!
According to the UK documentary “My Sex Robot,” by the year 2050, most men will either be screwing or be married to a sexbot because “you can not catch a disease from her, she cannot say no to you, she’s always willing to please you.” Lurvely. The future is here in a new ad for the 2014 Kia Forte. The technologically forward thinking commercial features a sexbot passenger hot enough to rev a man’s engine and strong enough to yank his street light. Wink. Wink. [Jezebel]
Growing up, my parents were so anti-advertising that they made us mute the volume and cover the TV with a scarf during commercials. And look at me now! Rounding up the best and worst commercials shown during the Super Bowl. How far I’ve come… Keep reading »