Lux Alptraum has written an intriguing piece for Jezebel, “The HPV Vaccine’s Misguided Scare Tactics.” Alptraum argues that Merck, which manufactures Gardasil, the HPV vaccine, uses scare tactics in its commercials to push women to get the HPV vaccine, thereby driving more money into Merck’s deep pockets. One commercial features an animated woman going to the gynecologist for her annual pap smear and finding out she has full-blown cervical cancer. The music is grim. The tone is doomed. An alarmist vibe permeates the tale. In fact, Alptraum says, women who get annual pap smears are highly unlikely to develop cervical cancer, if HPV is caught early. In addition, the woman in the ad is white, while the fastest growing group of women getting diagnosed with cervical cancer is Hispanic women. Alptraum isn’t against Gardasil; she got it. But we agree that terrifying women is no way to get them to pursue good gynecological health practices. Watch the ad, read the story, and decide for yourself. [Jezebel] Keep reading »
The news today from fashion giant Karl Lagerfeld: The Kaiser directed a short film, and the preview has just hit the web (the man sure does know how to build anticipation). Titled “Remember Now,” the 48-second spot above doesn’t give away a lot in plot detail, but our guess would be that there isn’t much of one anyhow. It’s presented by Chanel, so the video’s main purpose is to act as a clever promotional tool for showing off the fashion house’s clothes in a sneaky yet sexy way (similar to other brands’ techniques for creating buzz with mini-movies).
Still, we’re entranced by the images of Parisian night clubs, glitzy runway shows, and what the—is that some sort of couture orgy at 0:25? OK, we’re hooked. [YouTube] Keep reading »
Apparently, folks are super pissed at Benicio Del Toro
for “selling out” and making this commercial with director Bryan Singer for Magnum ice cream. I was mostly confused about why it was so frickin’ long when just one shot of the ice cream bar made me really
want it … something about golden chocolate and salt caramel. Om nom nom. But YouTube commenters are attacking the actor, saying things like, “You’re just whores in a capitalist gang bang,” which seems a little harsh. It’s an ice cream commercial—what can be more innocuous than that? It’s not like he’s trying to sell us pills or yogurt that makes you poop! What do you guys think — should we rip Benicio a new one or should we go sit on the grass and eat an ice cream bar? [Inside Movies
] Keep reading »
Instead, Bud Light’s “book club” commercial manages to be pretty sexist and annoying towards men. Beer is the best part of book clubs! “Thrusting”! And what’s Little Women? Gee, boys must be super-dumb.
Oh, beer commercials, when will you ever grow up? [YouTube] Keep reading »