Actually, yes, this does accurately sum up how I watch both shaving cream commercials and the E! channel. For the sake of comediennes Akilah Hughes and Suzanne Hitchman, I hope other feminists are able to laugh at this, too. [YouTube]
Listen, it’s not new for companies that make hair removal products and tools to focus their messaging on how “gross” body hair is, in particular on a woman. I don’t think I’ve ever met a hair removal ad that made me feel great or even neutral about my body hair. But these new ads from Veet are lame on a whole other level, as they try to make the case that somehow body hair on a woman is not normal or natural and that if you have it, you are a … wait for it … MANNNNNNNN. There are a few versions of the ad (see more after the jump) all of which basically make clear — in a lighthearted, silly way, don’t take it so seriously, you fucking hairy feminist — that even the tiniest bit of body hair, hair that has emerged since you shaved yesterday, means you look like a gross, brutish man and you should be embarrassed for anyone to see you in such a state of un-groomed nastiness. (Which is why you need Veet, duh.) Well, I have a fuckload of stubble on my legs, I do not know what’s happening with my arm pit situation, my bush will do what it wants, and none of these things have anything to do with my femininity or perceived femininity, so please shove off, Veet. [via Jezebel] Keep reading »
I don’t know much — or care much — about football, but I know enough to say that last night’s Super Bowl was a major letdown. For Broncos fans especially, of course, but watching one team get tarred and feathered is eventually boring for everyone. In between watching the Seahawks wipe the floor with Sad Peyton Manning’s team, there were, of course, the extremely expensive, highly anticipated COMMERCIALS. So, did they at least bring their A-game? Let’s review some of the highlights, high school superlative-style… Keep reading »
The pork shoulder is simmering away in the slow cooker, beer is chilling in fridge, and we’re mere hours away from seeing the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII. I could really care less about the game … I’m her for the pulled pork sandwiches, Half-Time Show (featuring Bruno Mars and the Red Hot Chili Peppers) and then, of course, the commercials. Speaking of the latter, let’s take a look back at some of the greatest Super Bowl commercials of all time. Will any of the ads that air this year come close to the standard set by these? We’ll see…
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No, actually. Well, not in the “sexy” sense of the word hot. But Fox isn’t willing to take any heat for running an ad during the Super Bowl that takes aim at two of their biggest regular advertisers, Coke and Pepsi. This SodaStream ad featuring Scarlett Johansson was rejected by Fox, not because of the way ScarJo sensuously sucks on a straw, but because the brand touts their healthier alternative by specifically calling out their chief competitors. Sure, many of the ads shown during the Super Bowl are sexist or racist or homophobic or just painfully stupid, but brazenly calling out Coke and Pepsi? That’s where Fox draws the line! [Business Insider]
The football game will be nice and all, but the real highlight of Super Bowl Sunday will be the “Full House” reunion on our television screens. Dannon Oikos’ poster boy, John Stamos (known to most of us as Uncle Jesse), will reunite with his former “Full House” costars in a Greek yogurt commercial on game day. Bob Saget and Dave Coulier will step in as his on-camera roommates, just like the good old days of the series. Sure, it would be more fun if the whole cast were there, and it’s a little awkward that this reunion comes under the pretense of selling yogurt. But still! I’m unable to contain my utter glee at the thought of them back together. You can check out the preview above. (Yes, we live in an age in which you can watch commercial for a commercial, which is a little too meta for me to grasp). [Adweek]