Tag Archives: commercials

How Feminists Watch Commercials

feminists-watch-commercials
How Feminists Watch Commercials

Actually, yes, this does accurately sum up how I watch both shaving cream commercials and the E! channel. For the sake of comediennes Akilah Hughes and Suzanne Hitchman, I hope other feminists are able to laugh at this, too. [YouTube]

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A “Man”

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A "Man"
Oh Fuck Off, Veet

Listen, it’s not new for companies that make hair removal products and tools to focus their messaging on how “gross” body hair is, in particular on a woman. I don’t think I’ve ever met a hair removal ad that made me feel great or even neutral about my body hair. But these new ads from Veet are lame on a whole other level, as they try to make the case that somehow body hair on a woman is not normal or natural and that if you have it, you are a … wait for it … MANNNNNNNN. There are a few versions of the ad (see more after the jump) all of which basically make clear — in a lighthearted, silly way, don’t take it so seriously, you fucking hairy feminist — that even the tiniest bit of body hair, hair that has emerged since you shaved yesterday, means you look like a gross, brutish man and you should be embarrassed for anyone to see you in such a state of un-groomed nastiness. (Which is why you need Veet, duh.) Well, I have a fuckload of stubble on my legs, I do not know what’s happening with my arm pit situation, my bush will do what it wants, and none of these things have anything to do with my femininity or perceived femininity, so please shove off, Veet. [via Jezebel] Keep reading »

Superlatives: 2014 Super Bowl Commercials

Superlatives: 2014 Super Bowl Commercials

I don’t know much — or care much — about football, but I know enough to say that last night’s Super Bowl was a major letdown. For Broncos fans especially, of course, but watching one team get tarred and feathered is eventually boring for everyone. In between watching the Seahawks wipe the floor with Sad Peyton Manning’s team, there were, of course, the extremely expensive, highly anticipated COMMERCIALS. So, did they at least bring their A-game? Let’s review some of the highlights, high school superlative-style… Keep reading »

The All-Time Greatest Super Bowl Commercials

The All-Time Greatest Super Bowl Commercials
The Best Super Bowl Commercials Ever!

The pork shoulder is simmering away in the slow cooker, beer is chilling in fridge, and we’re mere hours away from seeing the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII. I could really care less about the game … I’m her for the pulled pork sandwiches, Half-Time Show (featuring Bruno Mars and the Red Hot Chili Peppers) and then, of course, the commercials. Speaking of the latter, let’s take a look back at some of the greatest Super Bowl commercials of all time. Will any of the ads that air this year come close to the standard set by these? We’ll see…

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Is Scarlett Johansson’s SodaStream Ad Really Too Hot For The Super Bowl?

Is Scarlett Johansson's SodaStream Ad Really Too Hot For The Super Bowl?
I Don't Get It

No, actually. Well, not in the “sexy” sense of the word hot. But Fox isn’t willing to take any heat for running an ad during the Super Bowl that takes aim at two of their biggest regular advertisers, Coke and Pepsi. This SodaStream ad featuring Scarlett Johansson was rejected by Fox, not because of the way ScarJo sensuously sucks on a straw, but because the brand touts their healthier alternative by specifically calling out their chief competitors. Sure, many of the ads shown during the Super Bowl are sexist or racist or homophobic or just painfully stupid, but brazenly calling out Coke and Pepsi? That’s where Fox draws the line! [Business Insider]

Whaaat: There Will Be A “Full House” Reunion On Super Bowl Sunday (Sort Of)

Danny, Jesse, and Joey reunited!

The football game will be nice and all, but the real highlight of Super Bowl Sunday will be the “Full House” reunion on our television screens. Dannon Oikos’ poster boy, John Stamos (known to most of us as Uncle Jesse), will reunite with his former “Full House” costars in a Greek yogurt commercial on game day. Bob Saget and Dave Coulier will step in as his on-camera roommates, just like the good old days of the series. Sure, it would be more fun if the whole cast were there, and it’s a little awkward that this reunion comes under the pretense of selling yogurt. But still! I’m unable to contain my utter glee at the thought of them back together. You can check out the preview above. (Yes, we live in an age in which you can watch commercial for a commercial, which is a little too meta for me to grasp). [Adweek]

This Epic Volvo Commercial Is A Work Of Art

Even Trucks Look Poetic Sometimes

Just when you thought advertising was nothing but a barren soul-sucking trap (I mean, that’s mostly what it is, right?), a company actually bothered to put a little creativity into their commercial. This Volvo ad stars action hero Jean-Claude Van Damme doing one his famous splits while balancing between two trucks  and was shot at sunrise in Spain, all in one take! That’s freakin’ cool. Maybe it’s a little weird to get emotional over a car commercial, but this is just too impressive. Also,  it’s set to an Enya song. Because of course it is. [A Cup of Jo]

Beastie Boys’ “Girls” Gets Remade By Little Girls For Kickass Goldie Blox Commercial

Remixed Toy Ads
Remixed toy ads tell the truth about gendered marketing. Read More »
Little Girls & LEGOs
LEGOs are the perfect gender neutral toy. Why make them "girly"? Read More »
Pink Photo Project
The Pink & Blue Project photo
A fascinating photo project captures little girls and their pink toys. Read More »
No Princess Tea Parties Necessary!

We are obsessed with this brilliant commercial by toy company Goldie Blox, which aims to inspire and educate future female engineers. Their goal is to “disrupt the pink aisle,” as little girls are interested in lots of cool toys but primarily targeted with princess dresses and pop star dreams. The company’s creator, Debbie Sterling, is a Stanford engineering graduate disappointed with how few female classmates she had. Only 11 percent of engineers are female and Sterling believes that encouraging girls to be inventive at an early age with construction toys that come from “a female perspective” is a step in the right direction. The video takes the notoriously sexist “Girls” by the Beastie Boys and revamps it as something of a feminist anthem as the girls in the commercial get creative with household items — and those silly feather boas and tea sets they’re “supposed” to be sashaying around in. Anyone else want to adopt these three? [GoldieBlox]

Chevy Just Realized Women Buy Trucks, Too

Breaking Up: Driving Sex
Drunk Driving
He tried to have sex while drunk driving... Read More »
Sexist Xmas Ad
Add one more ad to the slew of stereotyping commercials. Read More »
Sexist Beer Marketing
Lady beer expert pens open letter letter to beer enthusiasts. Read More »
chevrolet silverado lady ad
"A ribbon that goes on her wall, not in her hair."

The only people I know who own trucks are women. I know two female truck owners, but that’s not that exciting, because I don’t live a Truck Lifestyle. Perhaps Chevy, makers of the Silverado pick-up truck, have realized that they know a lot of female truck drivers, too, because they’ve created this ad (finally!) focused on selling trucks to women. Keep reading »

It’s Old Spock Vs. New Spock In This New Audi Commercial

Leonard Nimoy Vs. Zachary Quinto!

I’ve never been a big fan of commercials, and growing up, my dad even used to mute the TV and block the screen with a scarf during the ads. I’m serious. But I am completely delighted by this new Audi ad, featuring Leonard Nimoy and Zachary Quinto (“Star Trek”‘s old and new Spock. respectively) competing against each other, with Quinto having the advantage because he’s, duh, driving an Audi. Nimoy’s willingness to parody himself — he’s singing “The Ballad of Bilbo Baggins” in the car, you guys!!! — makes my nerd heart swoon. I think my “Trek”-loving dad would have dug it too. Check it out above!

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