I couldn’t think of a more perfect woman to star in an underwear commercial than Sports Illustrated model Bar Refaeli. But a recent ad she did for Hoodies, a men’s underwear line, was deemed too hot for daytime TV in her native Israel. The premise of the commercial is simple — well, not simple, exactly. Bar has sex with a mustached puppet who remarks that “It couldn’t get any better than this … or could it?” Enter his fantasy — two more Bar clones join him for a foursome, then a “Bar Wash,” a hot tub romp, a photo booth session and finally, a game of strip poker where the puppet loses his Hoodies boxer briefs. Keep reading »
For an advertisement meant to promote safe sex — arguably one of the greatest ways a person can pass time on a random Monday night — you’ve got to admit condom commercials are usually pretty stale. You can count on no hands the number of times you actually sort-of see folks doing the deed while we imagine they’re wearing whatever condom is being promoted, and it sometimes seems like the company does everything it can to avoid even mentioning the S-word.
Leave it to a bunch of sexy, easygoing Australians to make the absolute best condom commercial you’ll see — and then blame another group of Aussie partypoopers for banning it. Boooo! Watch the banned commercial on The Stir…
British mobile network 3 was like “Scottish Board of Tourism, we see your shetland ponies and we raise you.” They created this commercial that combines all the things women like: dancing, ponies and Fleetwood Mac. Women! And here’s the kicker, you can remix your own dancing frigging pony video! I tip my hat to you, sirs and madams. [Ad Age]
French lingerie line Valega made some weird boob cartoons to promote their Finally Together push up bra. The ads feature animated breasts (with arms and legs) joyfully reuniting. In this commercial, right and left breasts meet at the airport and engage in a highly disturbing nipple bumping squishfest. The other spots take place respectively at a ship dock and on the set of a TV game show. I’ve included them after the jump for your viewing pleasure (maybe pleasure isn’t the right word). Breast anthropomorphism frightens me. [Ad Week] Keep reading »
Add one more advertisement to the slew of commercials stereotyping men and women. Asda, a British supermarket, debuted a new ad for the Christmas holidays, featuring a mother running herself ragged, creating the perfect Christmas for her family. Because, you know, that’s what all women do. Keep reading »
The Japanese girl group AKB48 is under fire for filming a series of suggestive candy ads that some claim promote homosexuality. The group’s ads for a sugary gummy candy feature the members of the group clad in school girl uniforms passing a piece of the candy between one another using only their mouths. Watchdog groups claim this ad promotes the gay lifestyle and is overly suggestive, despite the fact that none of the girls actually touch lips in the thirty-second spot.
The candy makers are standing behind the ad, and say that it’s one of the most popular commercials they’ve ever run (surprise, surprise). AKB48 is hugely successful in Japan and across Asia; last year they made more than $200 million in sales. The band features more than 60 (!) members and has its own dedicated performance space in Tokyo. [Yahoo]