I think Coke’s #ShareACoke campaign is stupid. Just think of how many germs you’re spreading by sharing your soda with someone just because it says their name on the can. I’m not drinking my “Katie” Coke and then offering it to some other random chick named Katie just because we share the same name, nor would I be accepting one. What if Other Katie has herpes or something?! No, thank you.
Anyway, the McGillicuddys have come up with a ridiculously clever way to use the #ShareACoke campaign to announce they’re expecting. I’ve seen a lot of clever pregnancy and birth announcements in my day— a Taylor Swift-inspired announcement, a hip-hop announcement and a time lapse video of a pregnant belly, to name a few— but this one takes the cake. See how the couple used the soda’s social campaign to reign supreme in the pregnancy announcement world (and also why they should probably get free Coke for the rest of their lives.)
Check out this high-design chair, created in partnership with furniture design firm Emeco and Coca-Cola. The cute seat is made from recycled plastic Coke bottles! Care to guesstimate how many it takes to make one chair? The answer after the jump! [PSFK] Keep reading »
Coco Rocha markets Coke for Karl (say that three times fast). [WWD] Keep reading »
Karl Lagerfeld teamed up with Coca-Cola to make a limited edition package to be sold at Colette, and not a thing about it surprises us. Naturally, he’d only elect to associate himself with Diet Coke, considering his no-fatties-allowed rules. And of course, he’d make the design an homage to himself. Can’t say the man doesn’t stick to his guns. Do you love Uncle K so much that you would pay $5 for something you could just as easily buy for 99 cents? Die-hard fans can purchase the $80 boxed set (no joke) which comes with one bottle of Lagerfeld’s Coca Cola Light, an impressive display box, and a bottle opener. Ca-ching! If you’re interested, Colette is also counting your calories in another new way this month, with a lunch box program in Paris. On the menu: Vitamin and carrot sticks. Om nom nom. [Colette.fr] Keep reading »
How weird is it to think that there is someone out there in the world who looks exactly like you? Freaky, right? But what if you were able to see your doppelganger’s face and know her name? Well, get ready to see double because Coke Zero has a new program called Facial Profiler that uses Facebook to find your long-lost twin and even gives you the opportunity to contact her. It picks out pictures from your Facebook profile or you can upload them via webcam and find your face match. So I tried this crazy thingy and discovered that I do indeed have a double. My doppleganger’s name is Lauryn Stone and she’s a 79 percent match. Should I contact her? What do I say? “How does it feel to be so hot?” [Coca Cola Zero] Keep reading »
Coca-Cola undergoes yet another makeover—this time, with primo designers for charity. In order to benefit young women affected by the earthquake in Italy’s Abruzzo region, Coca Cola Light asked eight female designers to come up with fashion-branded bottles for a money-raising auction taking place in Milan later in the month. The results, like Missoni‘s signature print, Blumarine’s rose petals, or Marni’s geometric designs, are a bit mesmerizing to look at. Other designers and fashion houses involved in the project include Donatella Versace, Alberta Ferretti, Etro, Fendi, and Moschino.
Hits the spot. Check out a few more pics after the jump! [WWD via Nitrolicious] Keep reading »