I adore my iPhone. So many things I do on a daily basis would be impossible without it and I’m grateful to have one. That said, Apple and I have some issues. Namely, with this iPhone 5c and 5s craziness.
It’s not as though Apple is a stranger to the “shiny new stuff” contest. iPods, MacBooks, and every other product they sell pander to our desire to have the newest and best stuff to show off to your peers. The second you score the latest and best iPad, the countdown begins to the release of an even “better” one that renders yours obsolete.
No surprise there — that’s just how companies make money — but these two new iPhones take the comparison game to a whole new level. In stores today, these two new iPhone models are already having an impact on your status. As soon as they see the color — Red? Gold? – people will immediately know whether you can afford the shiny, brand-new, metallic iPhone, the colored “consolation prize” iPhone, or can’t afford a new one at all. As journalist Jenna Wortham noted on The New York Times‘ Bits blog:
One of the iPhone’s biggest strengths has always been its branding as a luxury item, a device that lends its owner an unparalleled aura of cool and chic. Having the newest iPhone or iPad was an even stronger symbol of status.