Tag Archives: chictopia

Chictopia Users Find Themselves Unexpectedly Starring In Payless Ads

We’re still trying to wrap our brains around the bizarre intellectual property fiasco brought about by Payless Shoes and Chictopia. In a nutshell, several fashion bloggers who posted their own self-styled photos to Chictopia (a social network that allows users to upload pics and engage in an online community) unexpectedly found themselves featured in a campaign for Payless. From the bloggers’ side of things, several expressed that they wouldn’t have been so disturbed had Chictopia informed them of what was going on, and if they’d done so, the bloggers might actually have been into the idea. In an article on the website International Fashion Bloggers, one girl involved explains:

“I wear Payless shoes and they’re a huge company with a lot of reach, so I was excited to have gotten their attention. Then, when I clicked through the campaign, it struck me that this was not a mutually beneficial situation. The only people who stood to gain traffic or profit from the campaign were Chictopia and Payless. I was really disappointed because I would have loved to work one-on-one with Payless on a campaign if they were interested in my personal style and my outfits featuring their shoes, but instead they cut me out and worked on a deal with Chictopia instead.”

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Bloggers Whose Style We Envy

We realize we’re not the only stylish bloggers out there, so we scoured the web to find equally and, in some cases, more fashionable bloggers than ourselves. Read up on our six choices and then weigh in on their style in the comments. Keep reading »

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