Marc, I love you, but things aren’t working out. I just can’t afford your $400 tops anymore. This is why I’ve turned to Urban Outfitters lately to get my designer fashion fix.
Over the past few months, Urban Outfitters has jumped on the fashion “class for the masses” bandwagon, a phenomenon made popular by Target’s collaborations with luxury designers. This time, however, Urban is reaching out to a more indie aesthetic, commissioning cult designers like Geren Ford and Charlotte Ronson to create exclusive, secondary collections. The lines play no second fiddle to the real deal. In May, UO launched with Ford’s collection, titled Hawks, an assortment of bright pieces with a candy-coated sailor vibe.
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