Say what you will about him, but Adam Levine has always given me a crippling case of the skeeves. I know I am in the minority because even my mom thinks he’s sexy, and her idea of a sex symbol is, like, Gregory Peck. Also, he totally serial-dates Victoria’s Secret models with a rapidity rivaled only by Leonardo DiCaprio, so what in the world is wrong with me that every time I land on “The Voice” while channel-surfing, or hear him crooning “Payphone” on the radio, my visceral reaction is to reach for the hand sanitizer?
Anyway, here’s what’s weird: the Maroon 5 frontman is breaking into the fragrance biz for the first time, and it seems to me like Adam is feeling out a new frontier, not just “another bullshit celebrity fragrance.” In fact, he told WWD that he “wanted to do something understated and elegant,” like Tom Ford would do. Adam Levine dropped Tom Ford’s name in reference to his own eponymous line of fragrances. Color me attentive, because that takes balls. The “masterbrand,” which includes both men’s and women’s fragrances, launches at Macy’s this month, and for what it’s worth, the bottles look like microphones. Will you be taking a whiff of Adam’s “woody floral” women’s scent any time soon? [Us Magazine]
I have never had a desire to smell like Britney Spears, Paris Hilton, or Mariah Carey—so I know I am not the target market for celebrity perfumes. Celebrity colognes make even less sense to me—I just can’t imagine wanting to smell like George Clooney, Tim McGraw, or Antonio Banderas. Apparently, I don’t know what I am talking about because these things sell like hotcakes. Still, there is one new scent in the works that I don’t think will get such a nice reception on the market: a Michael Jackson scent.
Yes, apparently Joe Jackson has signed on with a French perfumery to make both a male and female Michael Jackson fragrance. Keep reading »
I know what you’re thinking: “Does the world really need another celebrity fragrance?” I have to admit I thought the same thing when I was invited to the launch of Kate Walsh‘s Boyfriend fragrance at Sephora. But instead of paying attention to the celebrity behind the new scent and the packaging that looks way too much like Marc Jacobs, I decided to judge Boyfriend on its own. Keep reading »
Even though Rihanna looks beautiful, the ad for her much-anticipated Reb’l Fleur fragrance doesn’t exactly say fragrance to me. I’m also surprised she wore that rebellious red hair, but I guess that was the point. Keep reading »
Katy Perry dons a purple and pink spotted latex catsuit complete with tail, black platform stilettos, and a cat mask for her first Purr fragrance ad, which was shot by Miles Aldridge. The fragrance, which will be contained in a cat-shaped bottle, goes on sale in early November. Let’s hope it doesn’t smell like, ahem, a pussycat. [WWD] Keep reading »
Don’t you just love a multi-tasking product? The SJP NYC Solid Perfume Bracelet not only serves up Sarah Jessica Parker‘s iconic style, but also functions as a secret stash for her latest scent. SJP NYC is built around the scent of wild strawberries with hints of floral notes. The sensual fragrance reminds me a little of that fake strawberry scent that’s added to teen lip glosses, though more adult and subtle than that. The perfume smells somehow creamy, too. SJP NYC is the perfect summer perfume for day and night. And the convenient bracelet makes reapplying a cinch. [$35, Macy’s] Keep reading »