Posts tagged "campaign for real beauty"

3 Problems I Have With Dove’s “Campaign For Real Beauty”

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about…
By: Claire Hannum / January 13, 2015

Wonderbra Plans The Largest Lingerie Shoot Ever

Wonderbra is trying to organize the world's biggest underwear shoot ever, and let me tell you, there is a lot of competition in this category. They're looking for 1,000 women in London to photograph in their new line of bras. We smell a bigger version of Dove's Campaign for Real Beauty. At least with so…
By: Catherine Strawn / June 18, 2008

Dove’s Side Of The Airbrushing Story

Dove finally issued a statement about the Dove Campaign for Real Beauty ads and whether they were airbrushed. They say that there wasn't any major retouching on the photos, only removal of dust and minor color correction. Pascal Dangin, the retoucher, confirms this: "The recent article published by The New Yorker incorrectly implies that I…
By: Catherine Strawn / May 9, 2008