If you have opened a magazine or looked at a billboard anytime in the past few months, you have heard of Levi’s new Curve ID jeans. Last summer, Levi’s launched a new fit system for their denim based on a woman’s body shape, instead of her size. The company performed body scans of 60,000 women around the world and identified three main body types — “slight curve,” “demi curve,” and “bold curve” — which fit 80 percent of women. Exciting news, right? Keep reading »
In a “creative” new advertising campaign — really, they used the word “creative” — Kentucky Fried Chicken is giving college girls $500 bucks to walk around campus wearing sweat pants that promote their Double Down sandwich across the ass. It’s a bun-less sandwich and the co-ed girls have the words “double down” across their … oh, nevermind, you get it. Shh, let’s not tell them that Victoria’s Secret and just about every college in the country has beat them to this idea!
KFC is pleased to have found so many
broke college kids wannabe billboards willing to be exploited take monetary compensation for being objectified and ogled their time … Keep reading »
Levi’s is selling new Curve ID jeans in three different versions: a “slight curve,” a “demi curve,” and a “bold curve.” The sizes in the various versions basically range from 2 to 14 (although I’m aware sizes are completely and non-sensically different from company to company.) The tag line for the ad campaign is “All asses are not created equal.” The models are three light-skinned women who appear to be Caucasian. Although “curviness” is relative, none of them are curvy in the way, say, J.Lo, Beyoncé, or Crystal Renn is curvy.
To some it’s just an ad campaign for “curvy” jeans. To others, it’s racist and sexist advertising. Keep reading »
Jessica Simpson really fails at this setting-a-good-example thing. I know “The Price of Beauty,” her VH1 reality show, tries to impart the idea that beauty comes in all shapes, sizes and colors. She’s even referred to the show as being like “missionary work” for her. But Jessica certainly doesn’t further her own “cause” when she makes comments like this:
“I have a white girl booty. I don’t have a big butt. I’d rather have a happy medium and take some off my chest and put it towards my butt so I could balance out a bit.”
Really, Jessica? Way to go on that “accept your body, everyone is beautiful!” thing. I guess you could say she’s honest to a fault about her body image issues. Or you could ralph at the galling inconsistency of the various things that come out of her mouth at various times. [E! Online] Keep reading »
You called it, Jezebel. The “My butt is big” Nike ad the blogosphere has been buzzing about all week is actually a fake. Jezebel and AdAge.com, an advertising industry blog, checked with Nike and Nike’s agency, who confirmed it’s bootylicious, but it’s not real! Instead, it’s just a canny knock-off of Nike’s actual 2005 “My butt is big” ad campaign. I guess I should have been suspicious that the fake ad spelled the word “embassador” with an “e” instead of the more common spelling with an “a.”
[AdAge.com] Keep reading »
What’s the best way to sell running shoes to women? Nike goes with big butts. (Well, “big” by print advertising standards. You’re not going to see Gabby Sidibe‘s ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to Dove’s Real Beauty campaign, a print advertisement declaring “My butt is big” was pretty groundbreaking at the time. Critics, however, disliked the fact that only a woman’s ass — as opposed to, say, her face — was used in the ad.
Now, five years later, Nike Women is recycling their big butts and, oh joy, the model isn’t just a disembodied bottom. But, personally, I’m not crazy about it. Some of us don’t have an interest in doing “ten thousand lunges” and couldn’t care less about luring “herds of skinny women away from the best deals at clothing sales.” We just rock our big butt for our big butt’s sake!
What do y’all think of Nike Women’s new ad? [Guanabee.com] Keep reading »
Boys all over are rejoicing, because thanks to celebs like Kim Kardashian, big booties are back in style. So this summer, prepare to flaunt your curves with butt-hugging clothes while adding reps to those squat exercises at the gym and ingesting a few cheeseburgers for good measure. In case your derriere is still lacking in a bit of cushioning or you’re not ready to commit to the big butt trend the natural way, brands like Bare Essentials are stocking their shelves with enhancing undies that’ll make Kim envious of your bottom. Granted, it’s an easy way to test out the look, but it’s kind of ridiculous to buy padded panties just to have a big butt, don’t you think? [NY Daily News] Keep reading »
Nice ass! Do you think this butt is automatically disqualified from American Apparel’s “Best Bottom In The World” contest because it’s in a German ad for Reebok’s EasyTone sneakers? Probably.
But of course, there’s more ass-toning ass-hattery, after the jump … Keep reading »
Score one for womanly curves! Researchers in the Journal of Obesity say carrying fat on your butt and thighs (think: pear-shaped) actually helps protect your body from obesity-related diseases like heart disease and diabetes. Researchers have known for awhile that carrying extra weight on your stomach (read: apple-shaped) is particularly unhealthy, as stomach fat encourages fat dispersal throughout the rest of the body. But all fat is not created equal, said Dr. Robert Kushner of the Northwestern Memorial Hospital in Chicago.
Though I’m not obese, I am still thrilled to hear my new booty is not necessarily a health hazard. (Obviously, obesity has many health hazards, but so often the “health facts” and “body-hating opinions” get mixed up in public discourse.) It’s easy to get frustrated when you can’t fit into skinny jeans, but extra padding may have health benefits: Doctors are unsure if thin people are better off in some ways than people who are fattier on their hips and thighs. In fact, Dr. Michael Jensen of the Mayo Clinic told ABC News fat can be actually “an important organ for our health”—I bet you’ve never heard of your badonkadonk described that way! [ABC News] Keep reading »