Once again Bruno is in the hot seat, and this time we don’t mean Eminem’s face. “Bruno,” one of Sacha Baron Cohen’s many alter-egos, will make his big screen debut on July 10, but the film is already receiving non-fashion related critique. In the film/mockumentary, Cohen (aka Borat and Ali G) plays the-not-the-brightest-bulb-in-the-shed, homosexual Austrian fashion commentator Bruno. Though fans have eagerly waited for the films release for years, gay rights groups are not exactly chomping at the bit. In a recent New York Times article, Rashad Robinson, senior director of media programs for the Gay and Lesbian Alliance Against Defamation states, “Some people in our community may like this movie, but many are not going to be OK with it…Sacha Baron Cohen’s well-meaning attempt at satire is problematic in many places and outright offensive in others.” Translation: people won’t understand Bruno is a joke.
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