When Yogi Dan Abramson started doing yoga to help recover from a back injury and realized it was total game changer, he embarked on a mission to inspire more dudes to get their downward dog on. While yoga has always been for everyone, the last few decades have seen it increasingly associated with Lululemon-wearing rich ladies. To change that, Abramson created Broga Mats, a series of yoga mats and accompanying bags designed for men’s bodies and adorned with quirky designs reminiscent of things like burritos, lumberjacks, and trees. Keep reading »
I was groaning while reading Boston.com’s feature on “Broga,” yoga geared toward bros (although women are welcome … GEE THANKS!). “This is not a dumbed down version of yoga. There’s a lot of movement linking the postures, but adding push-ups and variations of squats. People see the name ‘Broga’ and they think it’s just a bunch of idiots. But there’s integrity,” explained “Brogi” and co-creator of the Broga movement, Robert Sidoti.
“Broga offers a much more palatable introduction to yoga at a much more familiar level. There aren’t a lot of esoteric yoga terms that are used,’’ added Adam O’Neill, Sidoti’s Broga partner. “I was thinking ‘Why isn’t yoga more attractive to guys? Why isn’t there a program that’s guy-oriented?’ The issue is that yoga has primarily been marketed to middle-age housewives.”
You get the idea. Yoga is too female-centric and therefore not palatable to men. So, these bros want to make men less “self conscious walking into a room filled with women who are all dressed perfectly in Lululemon” and get more of them in the door. They want to dial down the off-putting OMing and amp up the squats. Keep reading »