Tag Archives: breast cancer awareness month

Women Listing Fruits On Facebook For Another Stupid Breast Cancer Awareness Meme

Whoever dreams up “breast cancer awareness” memes for Facebook is just messing with us now. Women are listing fruits like strawberry, banana, apple or grape, in their “status update” to correspond with what their relationship status is … and, uh, “raise awareness” about breast cancer? Keep reading »

Happy Pinktober, I Mean, October!

Pinktober — I mean, October — has been taken over as Breast Cancer Awareness Month, a worthy cause that’s opportunistically hijacked to promote everything for 31 days straight. Why, just this morning I received a press release from HerCampus.com about essays that six women wrote about their bras sizes “in honor” of Breast Cancer Awareness Month! Sorry, what does an essay about your 36DD tatas have to do with “honoring” breast cancer again? I’m not the only one skeptical of consumer pink-washing during “Pinktober” … Keep reading »

True Religion Pisses Off Bloggers By Asking For Free Ads For BCA Jeans

True Religion has apparently been asking for what many bloggers see as shameless, free advertising. The denim company has been sending around these widgets, which promote purchasing a pair of Breast Cancer Awareness jeans, to sites, requesting placement. Writes one blogger on Fashion Indie: “I have nothing against donating money to breast cancer research, but I do have a problem with using it to get free advertising.” While True Religion plans to donate $25,000 to the Susan G. Komen Foundation, that doesn’t really account for creating advertisements that use the image of breast cancer to get people to “Like” their company on Facebook or benefit from free shipping, as seen in the ad on the right. (And on top of it all, to ask other people to promote their brand free of charge.) This might just be another example of how companies jump onto causes just to promote their brands. What do you think? [Fashion Indie] Keep reading »

What’s Up For Bid At The Ralph Lauren Pink Pony Auction?

Ralph Lauren has his own breast cancer foundation called the Pink Pony Fund. To raise money during Breast Cancer Awareness Month, he’s holding an enormous auction of luxury goods, getaways, and experiences. You wouldn’t believe some of the stuff you can bid on! Internships at top magazines! Dinners with celebs! Walk-on roles on TV shows! Nothing comes cheap (it is in the name of charity, mind you), and most of the items up for bid run well into the thousands of dollars. After the jump, check out some of the more extravagant ones and see what people are willing to pay for them! [charitybuzz] Keep reading »

Open For Discussion: The Breast Cancer Snuggie And Other Random BCA Products

I’ve thought a lot about retailers who create charity products to aid crises or support foundations, and I honestly can’t decide whether consumerism and charity—both for shoppers and retailers—is a good or bad thing. When a company sells a product that benefits charity, are they genuine in their desire to help? Or are they looking to improve their image, appeal to a new market, or even boost sales? As consumers, when we’re swayed to purchase these items, are we being irresponsible for not offering our financial support directly? Or are we aiding causes that we wouldn’t have otherwise made contributions to? Keep reading »

Boob Lube Makes Breast Exams More Fun


October is Breast Cancer Awareness Month and by now you should know the importance of self-exams and early detection. You may not know that there’s a real product on the market called “Boob Lube” that makes those exams a little easier and maybe even more fun — especially if you have a partner help you out. A portion of every sale will go to support breast cancer research and awareness, which is nice and all, but you could always buy regular lotion or soap for a fraction of the price and donate the difference to a breast cancer organization of your choice, like Susan G. Komen for the Cure. [via BuzzFeed] Keep reading »

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