Whoever dreams up “breast cancer awareness” memes for Facebook is just messing with us now. Women are listing fruits like strawberry, banana, apple or grape, in their “status update” to correspond with what their relationship status is … and, uh, “raise awareness” about breast cancer? Keep reading »
Pinktober — I mean, October — has been taken over as Breast Cancer Awareness Month, a worthy cause that’s opportunistically hijacked to promote everything for 31 days straight. Why, just this morning I received a press release from HerCampus.com about essays that six women wrote about their bras sizes “in honor” of Breast Cancer Awareness Month! Sorry, what does an essay about your 36DD tatas have to do with “honoring” breast cancer again? I’m not the only one skeptical of consumer pink-washing during “Pinktober” … Keep reading »
True Religion has apparently been asking for what many bloggers see as shameless, free advertising. The denim company has been sending around these widgets, which promote purchasing a pair of Breast Cancer Awareness jeans, to sites, requesting placement. Writes one blogger on Fashion Indie: “I have nothing against donating money to breast cancer research, but I do have a problem with using it to get free advertising.” While True Religion plans to donate $25,000 to the Susan G. Komen Foundation, that doesn’t really account for creating advertisements that use the image of breast cancer to get people to “Like” their company on Facebook or benefit from free shipping, as seen in the ad on the right. (And on top of it all, to ask other people to promote their brand free of charge.) This might just be another example of how companies jump onto causes just to promote their brands. What do you think? [Fashion Indie] Keep reading »
Ralph Lauren has his own breast cancer foundation called the Pink Pony Fund. To raise money during Breast Cancer Awareness Month, he’s holding an enormous auction of luxury goods, getaways, and experiences. You wouldn’t believe some of the stuff you can bid on! Internships at top magazines! Dinners with celebs! Walk-on roles on TV shows! Nothing comes cheap (it is in the name of charity, mind you), and most of the items up for bid run well into the thousands of dollars. After the jump, check out some of the more extravagant ones and see what people are willing to pay for them! [charitybuzz] Keep reading »
I’ve thought a lot about retailers who create charity products to aid crises or support foundations, and I honestly can’t decide whether consumerism and charity—both for shoppers and retailers—is a good or bad thing. When a company sells a product that benefits charity, are they genuine in their desire to help? Or are they looking to improve their image, appeal to a new market, or even boost sales? As consumers, when we’re swayed to purchase these items, are we being irresponsible for not offering our financial support directly? Or are we aiding causes that we wouldn’t have otherwise made contributions to? Keep reading »
Not only does Ford donate $20 to Susan G. Komen for the Cure when you test-drive one of their vehicles from now until Dec. 31, but the car company also sells cute apparel and accessories, with 100 percent of the net proceeds going to to the organization. The Warriors in Pink line includes non-cheesy T-shirts, bright flip-flops, an umbrella with a patterned underside, a Martha Stewart-approved stamping kit, and more. We’re especially fond of the beautiful Warrior Woven Scarf, which we can wear all year long in support of finding a cure for breast cancer. [$38, Warriors in Pink]
We’re giving away one basket filled with Warriors in Pink gear — including the woven scarf, tie, umbrella, flip-flops, T-shirt, stamping kit, and more — but you have to work if you want it. The best commenter for this coming week — from today, Friday, Oct. 16 through Thursday, Oct. 22 — will be awarded with the Warriors in Pink basket. So, be as clever, smart, and original as you can! Click HERE to read the official rules. Keep reading »
At the end of September, 15 Canadian designers created some pretty amazing dresses out of toilet paper in honor of T.P. company Cashmere Bathroom Tissue’s limited-edition Pink Roll, which raises funds and awareness for the Canadian Breast Cancer Foundation. Yep, you heard that right: limited-edition toilet paper. Get a roll before they’re gone, people! Click through to see two more couture-like toilet paper dresses. [Cashmere via Ecouterre] Keep reading »
Yesterday, while watching football, I made a snarky comment about an announcer’s flamboyant shirt-tie combination only to learn he was wearing the baby pink striped tie in honor of Breast Cancer Awareness Month. Really?
I was completely floored when I found out the entire NFL is very involved in raising awareness for a disease that rarely affects men. The league even has a campaign, “The Crucial Catch,” advocating annual screenings, especially for women over 40. Throughout October, players, coaches, and referees can choose to wear pink game apparel — from shoes and sweatbands to mouth guards and chin straps — which will be auctioned off, with the money going to the American Cancer Society and team charities. Plus, all players’ helmets have been outfitted with a pink ribbon decal, and fields have been painted with pink ribbon stencils. Keep reading »
A lot of companies promote special “pink” products during October because it’s Breast Cancer Awareness Month. Unfortunately, these items can get a little cheesy — and sometimes they’re just a marketing ploy and don’t actually give a substantial amount of profits to the cause. (Sick, we know.) This month we’ll be highlighting products that are already great on their own, and made even better by the fact that purchasing them results in a respectable donation to a breast cancer organization.
Keep reading to learn about this darling ribbon-accented chain bracelet. Keep reading »
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