What happens when you round up a bunch of guys and ask them to guess the prices of women’s products like herbal shampoo, tampons, and bras? Well, you find out that men are hilariously misinformed about how much we’ve been paying for these things ($10 for a bra? I wish!), not to mention how often we buy them. Now if you’ll excuse me, I have to call my boyfriend and ask how much he thinks my bras cost, because I have a feeling his response will be LOL-worthy. [YouTube]
I don’t know about you, but every year after I watch the Victoria’s Secret Fashion Show, I feel like shit about my body for at least a solid month. Many women, including myself, who are normally proud of their figures, all have moments that trigger their biggest body insecurities: love handles, stretch marks, cellulite, whatever it may be. My trigger happens to be the VS Fashion Show. So today, when I learned about American Eagle’s new #AerieREAL campaign, I was thrilled.
American Eagle has launched new campaign for their spring line of Aerie intimates featuring only untouched and airbrush-free models— tattoos, blemishes, tummy chub and all. Keep reading »
You might remember hearing about lingerie brand Wacoal’s novel bra vending machines, which debuted in Japan this past year, and thinking, No woman will ever want to buy a bra without trying it on. You were correct. Even though the machine features a bust-sizing chart and promises that the wireless bras are more comfortable, easier to fit and more affordable at $30 than the wired, in-store bras, women just didn’t buy. The machine, which was being tested in Osaka for the past few weeks, only sold seven bras from November to December 20th. A spokesperson for the company said that although the machine was a bust, many women noticed it and peeked in.
“It must be something that takes time to get used to, but I would like women to see how it feels to buy a bra from a vending machine,” the spokesperson said.
Yeah, a bra is just one of those things that you have to try on. I think they should just fill that sucker with artisan chocolate snacks and call it a day. [AJW]
In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing lights? A robot voice telling them to put that donut down?). Since high stress can trigger emotional eating, its goal is to get women to stop and think before chowing.
According to a paper explaining the results of a project in which four women wore the prototype bras, the stress-level warnings “served as a health intervention to encourage the person to be more active or consume less food.” Slightly creepy, but okay. Keep reading »
Every woman needs at least one incredibly sexy black bra. You know, the kind of bra you enjoy wearing as much as you enjoy exposing. Mesh and lace bras showcase beautiful patterns and sexy sheer lining. Keep clicking to discover 12 gorgeous suggestions for every cup size.
It was just a matter of time before the sound-activated technology people used to turn lights on and off in the ’80s would be applied to our undergarments. The possibilities are endless with artist Randy Sarafan’s Clap-Off Bra. Seriously, you just clap your hands and the tit sling falls right off. Just think: Inexperienced teenage boys will never have to suffer the embarrassment of fumbling with a hard-to-open clasp again. And women who are too lazy to take their bras off before bed will never wake up with another underwire injury. Strip teases will be done in record time. The whole world will be different! You can even learn how to make your own if you’re savvy like that. Because bras are complicated sometimes…even for those of us who wear them regularly. Now let’s sing: Clap on! Clap off! Clap on, clap off your bra! [Betabeat]
Things I wish I knew in high school: my bra was a clandestine cheating machine. I wore those AAs every single day, but somehow its stealthy secrets eluded my wide-eyed naivety.
Alas, “education chiefs” (not sure exactly what those are) in northeast China have outsmarted adolescent girls yet again. They’re nipping our deceitful ways in the bud by banning high-tech, metal-bearing intimates from being worn during their competitive high school exams. Keep reading »
Thanks to some very intimate prodding and squeezing by a Nordstrom lingerie specialist, I know my bra size is 36F, although sometimes 38E might be a better choice, and then there’s that one brand in which a 34D is the only size that works, and another which will barely contain my breasts even if I venture into the G cups. Don’t even get me started on how I have two bras of the exact same size, style, and brand, and one of them fits perfectly while the other’s underwire cuts into my armpit like a slow, ineffectual assassin. The moral of this story? Bra sizes are a ridiculous, confusing mess. After eight years of research, Jockey has announced a new solution: 55 new bra sizes. Say whaaaat? Keep reading »
Professor Jean-Denis Rouillon, who is totally not a perv or anything, spent 15 years studying women’s breasts, and in an up-close-and-personal way. His goal was to figure out what worked best for breasts, so he followed 330 women, measuring their breast size, shape and direction for more than a decade. His conclusion? “Medically, physiologically, anatomically” women don’t benefit from bras.
On the contrary, claims Rouillon, who is the main boob guy at University of Besançon in Besançon, France, women’s breasts just get saggier when they wear bras. But that’s only if you’re a certain kind of lady — you know, the kind with perky little tits to begin with. Rouillon admits, “It all depends on the structure of each breast. An overweight, 45-year-old woman with three kids has no business not wearing a bra.” Well, okay then. [Daily Mail; Gawker] [Breast photo from Shutterstock]