What happens when you round up a bunch of guys and ask them to guess the prices of women’s products like herbal shampoo, tampons, and bras? Well, you find out that men are hilariously misinformed about how much we’ve been paying for these things ($10 for a bra? I wish!), not to mention how often we buy them. Now if you’ll excuse me, I have to call my boyfriend and ask how much he thinks my bras cost, because I have a feeling his response will be LOL-worthy. [YouTube]
I don’t know about you, but every year after I watch the Victoria’s Secret Fashion Show, I feel like shit about my body for at least a solid month. Many women, including myself, who are normally proud of their figures, all have moments that trigger their biggest body insecurities: love handles, stretch marks, cellulite, whatever it may be. My trigger happens to be the VS Fashion Show. So today, when I learned about American Eagle’s new #AerieREAL campaign, I was thrilled.
American Eagle has launched new campaign for their spring line of Aerie intimates featuring only untouched and airbrush-free models— tattoos, blemishes, tummy chub and all. Keep reading »
You might remember hearing about lingerie brand Wacoal’s novel bra vending machines, which debuted in Japan this past year, and thinking, No woman will ever want to buy a bra without trying it on. You were correct. Even though the machine features a bust-sizing chart and promises that the wireless bras are more comfortable, easier to fit and more affordable at $30 than the wired, in-store bras, women just didn’t buy. The machine, which was being tested in Osaka for the past few weeks, only sold seven bras from November to December 20th. A spokesperson for the company said that although the machine was a bust, many women noticed it and peeked in.
“It must be something that takes time to get used to, but I would like women to see how it feels to buy a bra from a vending machine,” the spokesperson said.
Yeah, a bra is just one of those things that you have to try on. I think they should just fill that sucker with artisan chocolate snacks and call it a day. [AJW]
In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing lights? A robot voice telling them to put that donut down?). Since high stress can trigger emotional eating, its goal is to get women to stop and think before chowing.
According to a paper explaining the results of a project in which four women wore the prototype bras, the stress-level warnings “served as a health intervention to encourage the person to be more active or consume less food.” Slightly creepy, but okay. Keep reading »
Every woman needs at least one incredibly sexy black bra. You know, the kind of bra you enjoy wearing as much as you enjoy exposing. Mesh and lace bras showcase beautiful patterns and sexy sheer lining. Keep clicking to discover 12 gorgeous suggestions for every cup size.