In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing lights? A robot voice telling them to put that donut down?). Since high stress can trigger emotional eating, its goal is to get women to stop and think before chowing.
According to a paper explaining the results of a project in which four women wore the prototype bras, the stress-level warnings “served as a health intervention to encourage the person to be more active or consume less food.” Slightly creepy, but okay. Keep reading »
Every woman needs at least one incredibly sexy black bra. You know, the kind of bra you enjoy wearing as much as you enjoy exposing. Mesh and lace bras showcase beautiful patterns and sexy sheer lining. Keep clicking to discover 12 gorgeous suggestions for every cup size.
It was just a matter of time before the sound-activated technology people used to turn lights on and off in the ’80s would be applied to our undergarments. The possibilities are endless with artist Randy Sarafan’s Clap-Off Bra. Seriously, you just clap your hands and the tit sling falls right off. Just think: Inexperienced teenage boys will never have to suffer the embarrassment of fumbling with a hard-to-open clasp again. And women who are too lazy to take their bras off before bed will never wake up with another underwire injury. Strip teases will be done in record time. The whole world will be different! You can even learn how to make your own if you’re savvy like that. Because bras are complicated sometimes…even for those of us who wear them regularly. Now let’s sing: Clap on! Clap off! Clap on, clap off your bra! [Betabeat]
Things I wish I knew in high school: my bra was a clandestine cheating machine. I wore those AAs every single day, but somehow its stealthy secrets eluded my wide-eyed naivety.
Alas, “education chiefs” (not sure exactly what those are) in northeast China have outsmarted adolescent girls yet again. They’re nipping our deceitful ways in the bud by banning high-tech, metal-bearing intimates from being worn during their competitive high school exams. Keep reading »
Thanks to some very intimate prodding and squeezing by a Nordstrom lingerie specialist, I know my bra size is 36F, although sometimes 38E might be a better choice, and then there’s that one brand in which a 34D is the only size that works, and another which will barely contain my breasts even if I venture into the G cups. Don’t even get me started on how I have two bras of the exact same size, style, and brand, and one of them fits perfectly while the other’s underwire cuts into my armpit like a slow, ineffectual assassin. The moral of this story? Bra sizes are a ridiculous, confusing mess. After eight years of research, Jockey has announced a new solution: 55 new bra sizes. Say whaaaat? Keep reading »
Professor Jean-Denis Rouillon, who is totally not a perv or anything, spent 15 years studying women’s breasts, and in an up-close-and-personal way. His goal was to figure out what worked best for breasts, so he followed 330 women, measuring their breast size, shape and direction for more than a decade. His conclusion? “Medically, physiologically, anatomically” women don’t benefit from bras.
On the contrary, claims Rouillon, who is the main boob guy at University of Besançon in Besançon, France, women’s breasts just get saggier when they wear bras. But that’s only if you’re a certain kind of lady — you know, the kind with perky little tits to begin with. Rouillon admits, “It all depends on the structure of each breast. An overweight, 45-year-old woman with three kids has no business not wearing a bra.” Well, okay then. [Daily Mail; Gawker] [Breast photo from Shutterstock]
A lingerie shop in Sundsvall, Sweden, is in trouble for requiring that employees wear placards revealing their boob size. A Swedish employment tribunal (which sounds more smiley and blond than frightening) found the company guilty of gender discrimination, and awarded employees financial compensation for the gaffe. Keep reading »
Most of us have a lingerie drawer that’s overflowing with bras that serve a very specific purpose, from making our breasts look three sizes bigger than they actually are to smashing them into an immovable uni-boob for our trips to the gym. A great comic called “Bras We Have Known” has been making the rounds on Tumblr, and it illustrates each of these trusty undergarments, for example, “The Workhorse,” shown above. After the jump, check out three more types of bras you almost certainly own… Keep reading »
A couple weeks ago, I bought a bright red lacy bra without giving it too much thought–it fit me and it was on sale, so why not? But I soon found out my impulse purchase comes with some delightful side effects: I feel like a total bombshell whenever I wear it, no matter what clothing I’m wearing or what I’m doing. It’s like a sexy little secret. It’s amazing. I think everyone should get to experience the Red Bra Effect, so I rounded up 10 fabulous red bras in sizes 28A to 46HH. Click through to check ‘em out!