Professor Jean-Denis Rouillon, who is totally not a perv or anything, spent 15 years studying women’s breasts, and in an up-close-and-personal way. His goal was to figure out what worked best for breasts, so he followed 330 women, measuring their breast size, shape and direction for more than a decade. His conclusion? “Medically, physiologically, anatomically” women don’t benefit from bras.
On the contrary, claims Rouillon, who is the main boob guy at University of Besançon in Besançon, France, women’s breasts just get saggier when they wear bras. But that’s only if you’re a certain kind of lady — you know, the kind with perky little tits to begin with. Rouillon admits, “It all depends on the structure of each breast. An overweight, 45-year-old woman with three kids has no business not wearing a bra.” Well, okay then. [Daily Mail; Gawker] [Breast photo from Shutterstock]
A lingerie shop in Sundsvall, Sweden, is in trouble for requiring that employees wear placards revealing their boob size. A Swedish employment tribunal (which sounds more smiley and blond than frightening) found the company guilty of gender discrimination, and awarded employees financial compensation for the gaffe. Keep reading »
Most of us have a lingerie drawer that’s overflowing with bras that serve a very specific purpose, from making our breasts look three sizes bigger than they actually are to smashing them into an immovable uni-boob for our trips to the gym. A great comic called “Bras We Have Known” has been making the rounds on Tumblr, and it illustrates each of these trusty undergarments, for example, “The Workhorse,” shown above. After the jump, check out three more types of bras you almost certainly own… Keep reading »
A couple weeks ago, I bought a bright red lacy bra without giving it too much thought–it fit me and it was on sale, so why not? But I soon found out my impulse purchase comes with some delightful side effects: I feel like a total bombshell whenever I wear it, no matter what clothing I’m wearing or what I’m doing. It’s like a sexy little secret. It’s amazing. I think everyone should get to experience the Red Bra Effect, so I rounded up 10 fabulous red bras in sizes 28A to 46HH. Click through to check ‘em out!
According to the song from Annie, you’re never fully dressed without a smile. But I say, you’re never fully dressed until you’ve got something slinky and sexy on underneath. We recommend a lacy slip, bustier or bra-lette for letting your sensual side show (or not show, as it were). Check out our picks above!
Check out more sexy Valentine’s Day-worthy lingerie on our Pinterest board!
I hate wearing bras. Ugh. My full C cup ta-tas require the utmost support. Whenever I start complaining about how girls have to wear uncomfortable underwear I just remember my foremothers who had to wear all that full-bodied corset BS that I am pretty sure was damn close to torture. In order to quell my undergarment woes I decided to do a bit of research into how women’s underwear has evolved throughout the past century. From corsets to the Wonder Bra, it’ll never be any surprise to me that when feminist decided to rebel against gender norms they burned their bras. Read more…
This photo is from the National Potato Chip Institute convention of 1948, an event which apparently involved fitting a model with a surprisingly lovely potato chip bra. I’m really not sure why this concept never caught on. I mean, a bra you can snack on while watching TV? Life dream status. [Buzzfeed]
Awesome news: this Teenage Mutant Ninja Turtle bra can be yours for just $35. You can even request a specific turtle at checkout (pretty sure my boobs are a Michelangelo). In case TMNT isn’t your thing, there’s also an R2D2 bra and a Super Mario Brothers bra available, any of which are guaranteed to drive your nerdy lover wild. Cowabunga! [Boing Boing]
Aarthi Ramamurthy and Michelle Lam, the founders of a new lingerie website called True & Co., worked at Microsoft before making the leap into the world of undergarments, which might explain their approach to identifying the perfect bra: they built an algorithm. Here’s how it works: True & Co. customers answer a series of questions about cup size, favorite brands, clothing fit, breast shape, and even weight loss patterns; based on this information, the website suggests a customized selection of bras. For a $45 deposit, you get five bras to try on at home, and if you don’t like any of them, you can send them back for free and get your deposit back. Sounds pretty sweet, huh? I just filled out the questionnaire, and while I was impressed with the thoroughness, I did notice that their size options were fairly limited, and to be honest, I’m not sure I’ll ever get on board with bra shopping online, even with a money back guarantee. So, what do you all think? Will you be giving True & Co. a try? [Gizmodo]
Every week, I get an email from Groupon Goods offering me a selection of deeply discounted products like earbuds and yoga mats and wine stoppers. I really need to unsubscribe from this email, because it’s turning me into one of those tragic women who goes into massive debt buying crap from the Home Shopping Network and is eventually buried in an avalanche of collectible teddy bears, but whatever. A few weeks ago my Groupon Goods email included a 3-pack of “Freedom Bras,” and I was instantly intrigued… Keep reading »