Tag Archives: bras

Watch Guys Try — And Fail — To Guess The Price Of A Basic Black Bra

Guys Guess The Prices Of Bras
"You have to buy, like, two of these a month, right?"

What happens when you round up a bunch of guys and ask them to guess the prices of women’s products like herbal shampoo, tampons, and bras? Well, you find out that men are hilariously misinformed about how much we’ve been paying for these things ($10 for a bra? I wish!), not to mention how often we buy them. Now if you’ll excuse me, I have to call my boyfriend and ask how much he thinks my bras cost, because I have a feeling his response will be LOL-worthy. [YouTube]

American Eagle Launches #AerieREAL Campaign Featuring Airbrush-Free Women Of All Body Types

American Eagle Launches #AerieREAL Campaign Featuring Airbrush-Free Women Of All Body Types
No Airbrushing At Aerie

I don’t know about you, but every year after I watch the Victoria’s Secret Fashion Show, I feel like shit about my body for at least a solid month. Many women, including myself, who are normally proud of their figures, all have moments that trigger their biggest body insecurities: love handles, stretch marks, cellulite, whatever it may be. My trigger happens to be the VS Fashion Show. So today, when I learned about American Eagle’s new #AerieREAL campaign, I was thrilled.

American Eagle has launched new campaign for their spring line of Aerie intimates featuring only untouched and airbrush-free models— tattoos, blemishes, tummy chub and all. Keep reading »

Japan’s Bra Vending Machine Proves To Be A Total Bust

Bra Vending Machine
japanese bra vending machine
In Japan you can buy a bra out of a vending machine. Read More »
Bras Help You Cheat?
bra photo
China won't let teen girls wear certain bras during their exams. Read More »
A Tweeting Bra?
Tweeting Bra Lets Your Followers Know Every Time It's Unclasped
It lets your followers know every time you take it off. Read More »
Bizarre Bras
These bras are really weird. Read More »

You might remember hearing about lingerie brand Wacoal’s novel bra vending machines, which debuted in Japan this past year, and thinking, No woman will ever want to buy a bra without trying it on. You were correct. Even though the machine features a bust-sizing chart and promises that the wireless bras are more comfortable, easier to fit and  more affordable at $30 than the wired, in-store bras, women just didn’t buy. The machine, which was being tested in Osaka for the past few weeks, only sold seven bras from November to December 20th. A spokesperson for the company said that although the machine was a bust, many women noticed it and peeked in.

“It must be something that takes time to get used to, but I would like women to see how it feels to buy a bra from a vending machine,” the spokesperson said.

Yeah, a bra is just one of those things that you have to try on. I think they should just fill that sucker with artisan chocolate snacks and call it a day. [AJW]

The Future Is Here: This “Smart Bra” Will Tell You When You’re Overeating

Bras Help You Cheat?
bra photo
China won't let teen girls wear certain bras during their exams. Read More »
Review: Freedom Bras
They're definitely freeing. Read More »
Bye Bye Bra!
Kate is ditching her padded bra. Read More »

In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing lights? A robot voice telling them to put that donut down?). Since high stress can trigger emotional eating, its goal is to get women to stop and think before chowing.

According to a paper explaining the results of a project in which four women wore the prototype bras, the stress-level warnings “served as a health intervention to encourage the person to be more active or consume less food.” Slightly creepy, but okay. Keep reading »

Must Haves: 12 Mesh And Lace Black Bras

Every woman needs at least one incredibly sexy black bra. You know, the kind of bra you enjoy wearing as much as you enjoy exposing. Mesh and lace bras showcase beautiful patterns and sexy sheer lining.  Keep clicking to discover 12 gorgeous suggestions for every cup size.

Chinese High School Bans Colorful Underwear Because Boobs

Miniskirts Banned
Indonesia banning miniskirts so female lawmakers don't "invite rape." Read More »
Another Miniskirt ban
Italian town considers a miniskirt ban to "restore urban decorum." Read More »
Uggs Banned By School
Uggs were banned at one middle school, but it's not why you think. Read More »
chinese high school bans colorful bra and panties
  • A Chinese high school has banned girls from wearing “anything but flesh-colored bras and underwear” because colorful delicates are showing through the school’s uniform. Solid-colored bras will evoke one punishment and for patterned bras the punishment will be even higher. Boys, it seems, are still allowed to wear boxer briefs from every color of the rainbow.  Here’s an idea, chuckleheads: maybe get thicker school uniforms?! [Shanghaiist via The Gloss]
  • Following an incident where a Black-skinned pageant winner was de-crowned because her Latina heritage could not be confirmed [fourth item], the Little Miss Hispanic Delaware pageant will require contestants to show papers proving they are Latina. This, of course, is problematic because Latinas can also be Black, white, redheaded, etc. and Latina heritage isn’t always something that is documented. [Feministing] Keep reading »

The Clap-Off Bra Will Change The World

Romance Pants
The hands-free sex pants! Watch »
Bye Bye Bra!
Kate is ditching her padded bra. Read More »
Clap-Off Your Bra
the clap off bra
Imagine the possibilities!

It was just a matter of time before the sound-activated technology people used to turn lights on and off in the ’80s would be applied to our undergarments. The possibilities are endless with artist Randy Sarafan’s Clap-Off Bra. Seriously, you just clap your hands and the tit sling falls right off.  Just think: Inexperienced teenage boys will never have to suffer the embarrassment of fumbling with a hard-to-open clasp again. And women who are too lazy to take their bras off before bed will never wake up with another underwire injury. Strip teases will be done in record time. The whole world will be different! You can even learn how to make your own if you’re savvy like that. Because bras are complicated sometimes…even for those of us who wear them regularly. Now let’s sing: Clap on! Clap off! Clap on, clap off your bra! [Betabeat]

China Says Bras Can Help You Cheat?

China's Bride Shortage
That's what happens when society devalues its women. Read More »
China's Forced B.C.
Chinese woman seeks asylum in the U.S. over forced birth control. Read More »
School Boys Plotted Rape
boys
Fifth grade boys plotted to rape, murder female classmate. Read More »
bra photo

Things I wish I knew in high school: my bra was a clandestine cheating machine. I wore those AAs every single day, but somehow its stealthy secrets eluded my wide-eyed naivety.

Alas, “education chiefs” (not sure exactly what those are) in northeast China have outsmarted adolescent girls yet again. They’re nipping our deceitful ways in the bud by banning high-tech, metal-bearing intimates from being worn during their competitive high school exams. Keep reading »

Jockey Wants To Simplify The Bra-Fitting Process By Adding 55 New Sizes

Big Boobs Rule!
Why big boobs are awesome -- and why they're not. Read More »
Bye Bye Bra!
Kate is ditching her padded bra. Read More »

Thanks to some very intimate prodding and squeezing by a Nordstrom lingerie specialist, I know my bra size is 36F, although sometimes 38E might be a better choice, and then there’s that one brand in which a 34D is the only size that works, and another which will barely contain my breasts even if I venture into the G cups. Don’t even get me started on how I have two bras of the exact same size, style, and brand, and one of them fits perfectly while the other’s underwire cuts into my armpit like a slow, ineffectual assassin. The moral of this story? Bra sizes are a ridiculous, confusing mess. After eight years of research, Jockey has announced a new solution: 55 new bra sizes. Say whaaaat? Keep reading »

Scientist Studies Boobs For 15 Years And Determines That Women Shouldn’t Wear Bras

Near-Death By Boobs
motorboat
Woman almost motorboated a man to death with her big tits. Read More »
Boobs

Professor Jean-Denis Rouillon, who is totally not a perv or anything, spent 15 years studying women’s breasts, and in an up-close-and-personal way. His goal was to figure out what worked best for breasts, so he followed 330 women, measuring their breast size, shape and direction for more than a decade. His conclusion? “Medically, physiologically, anatomically” women don’t benefit from bras.

On the contrary, claims Rouillon, who is the main boob guy at University of Besançon in Besançon, France, women’s breasts just get saggier when they wear bras. But that’s only if you’re a certain kind of lady — you know, the kind with perky little tits to begin with. Rouillon admits, “It all depends on the structure of each breast. An overweight, 45-year-old woman with three kids has no business not wearing a bra.” Well, okay then. [Daily MailGawker] [Breast photo from Shutterstock]

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