Posts tagged "bras"

Watch Guys Try — And Fail — To Guess The Price Of A Basic Black Bra

What happens when you round up a bunch of guys and ask them to guess the prices of women’s products like herbal shampoo, tampons, and bras? Well, you find out that men are hilariously misinformed about how much we’ve been paying for these things ($10 for a bra? I wish!), not to mention how ofte…

Winona Dimeo-Ediger / January 30, 2014

American Eagle Launches #AerieREAL Campaign Featuring Airbrush-Free Women Of All Body Types

I don’t know about you, but every year after I watch the Victoria’s Secret Fashion Show, I feel like shit about my body for at least a solid month. Many women, including myself, who are normally proud of their figures, all have moments that trigger their biggest body insecurities: love handles, stretch marks, cellulite, whatever…

Katie Oldenburg / January 19, 2014

Japan’s Bra Vending Machine Proves To Be A Total Bust

You might remember hearing about lingerie brand Wacoal’s novel bra vending machines, which debuted in Japan this past year, and thinking, No woman will ever want to buy a bra without trying it on. You were correct. Even though the machine features a bust-sizing chart and promises that the wireless bras are more comfortable, easier…

Ami Angelowicz / January 1, 2014

The Future Is Here: This “Smart Bra” Will Tell You When You’re Overeating

In case your underwear wasn’t imposing enough already, Microsoft is now working on a “smart bra” that can monitor your heart and skin to prevent overeating. Prototypes of the bras are embedded with sensors that seek out changes in the body’s stress levels and inform the bra’s wearer (How does it inform them exactly? Flashing…

Claire Hannum / December 5, 2013

Must Haves: 12 Mesh And Lace Black Bras

Every woman needs at least one incredibly sexy black bra. You know, the kind of bra you enjoy wearing as much as you enjoy exposing. Mesh and lace bras showcase beautiful patterns and sexy sheer lining.  Keep clicking to discover 12 gorgeous suggestions for every cup size.

Sophie Leon / November 14, 2013

Chinese High School Bans Colorful Underwear Because Boobs

A Chinese high school has banned girls from wearing “anything but flesh-colored bras and underwear” because colorful delicates are showing through the school’s uniform. Solid-colored bras will evoke one punishment and for patterned bras the punishment will be even higher. Boys, it seems, are still allowed to wear boxer briefs from every color of…

Jessica Wakeman / October 22, 2013

The Clap-Off Bra Will Change The World

It was just a matter of time before the sound-activated technology people used to turn lights on and off in the ’80s would be applied to our undergarments. The possibilities are endless with artist Randy Sarafan’s Clap-Off Bra. Seriously, you just clap your hands and the tit sling falls right off.  Just think: Inexperienced teenage boy…

Ami Angelowicz / July 12, 2013

China Says Bras Can Help You Cheat?

Things I wish I knew in high school: my bra was a clandestine cheating machine. I wore those AAs every single day, but somehow its stealthy secrets eluded my wide-eyed naivety.

Alas, “education chiefs” (not sure exactly what those are) in northeast China have outsmarted adolescent girls yet again. They’re nipping our deceitful way…

Alyson Penn / June 9, 2013

Jockey Wants To Simplify The Bra-Fitting Process By Adding 55 New Sizes

Thanks to some very intimate prodding and squeezing by a Nordstrom lingerie specialist, I know my bra size is 36F, although sometimes 38E might be a better choice, and then there’s that one brand in which a 34D is the only size that works, and another which will barely contain my breasts even if I…

Winona Dimeo-Ediger / June 3, 2013

Scientist Studies Boobs For 15 Years And Determines That Women Shouldn’t Wear Bras

Professor Jean-Denis Rouillon, who is totally not a perv or anything, spent 15 years studying women’s breasts, and in an up-close-and-personal way. His goal was to figure out what worked best for breasts, so he followed 330 women, measuring their breast size, shape and direction for more than a decade. His conclusion? “Medically, physiologically, anatomically”

Julie Gerstein / April 11, 2013

Sweden Shop Under Fire For Making Employees Reveal Breast Size

A lingerie shop in Sundsvall, Sweden, is in trouble for requiring that employees wear placards revealing their boob size. A Swedish employment tribunal (which sounds more smiley and blond than frightening) found the company guilty of gender discrimination, and awarded employees financial compensation for the gaffe.

Julie Gerstein / April 11, 2013

Ladies, Meet Your Bras

Most of us have a lingerie drawer that’s overflowing with bras that serve a very specific purpose, from making our breasts look three sizes bigger than they actually are to smashing them into an immovable uni-boob for our trips to the gym. A great comic called “Bras We Have Known” has been making the round…

Winona Dimeo-Ediger / April 9, 2013

Must Haves: Rad Red Bras For Every Bust Size

A couple weeks ago, I bought a bright red lacy bra without giving it too much thought–it fit me and it was on sale, so why not? But I soon found out my impulse purchase comes with some delightful side effects: I feel like a total bombshell whenever I wear it, no matter what clothing…

Winona Dimeo-Ediger / February 5, 2013

Must Haves: 9 Lacy Underthings To Make You Feel Sexy

According to the song from Annie, you’re never fully dressed without a smile. But I say, you’re never fully dressed until you’ve got something slinky and sexy on underneath. We recommend a lacy slip, bustier or bra-lette for letting your sensual side show (or not show, as it were). Check out our picks above!
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Julie Gerstein / January 29, 2013

The Evolution Of Undies In 10 Photos

I hate wearing bras. Ugh. My full C cup ta-tas require the utmost support. Whenever I start complaining about how girls have to wear uncomfortable underwear I just remember my foremothers who had to wear all that full-bodied corset BS that I am pretty sure was damn close to torture. In order to quell my…

College Candy / November 9, 2012

Fact: Potato Chip Bras Are The Best Kind Of Bras

This photo is from the National Potato Chip Institute convention of 1948, an event which apparently involved fitting a model with a surprisingly lovely potato chip bra. I’m really not sure why this concept never caught on. I mean, a bra you can snack on while watching TV? Life dream status. [Buzzfeed]…

Winona Dimeo-Ediger / October 11, 2012

Spice Up Your Love Life With A Ninja Turtle Bra

Awesome news: this Teenage Mutant Ninja Turtle bra can be yours for just $35. You can even request a specific turtle at checkout (pretty sure my boobs are a Michelangelo). In case TMNT isn’t your thing, there’s also an R2D2 bra and a Super Mario Brothers bra available, any of which are guaranteed to drive…

Winona Dimeo-Ediger / July 24, 2012

New Website Uses Algorithm To Find Your Perfect Bra

Aarthi Ramamurthy and Michelle Lam, the founders of a new lingerie website called True & Co., worked at Microsoft before making the leap into the world of undergarments, which might explain their approach to identifying the perfect bra: they built an algorithm. Here’s how it works: True & Co. customers answer a series of questio…

Winona Dimeo-Ediger / June 1, 2012

Review: Freedom Bras Are Definitely Freeing

Every week, I get an email from Groupon Goods offering me a selection of deeply discounted products like earbuds and yoga mats and wine stoppers. I really need to unsubscribe from this email, because it’s turning me into one of those tragic women who goes into massive debt buying crap from the Home Shopping Network…

Winona Dimeo-Ediger / May 16, 2012

Affordable Lingerie On ShoeDazzle? Yes, Please!

I don’t know about you all, but my lingerie budget is really cramping my everything-else budget. So I’m always thrilled to find a new outlet for my lingerie fetish and I am obsessed with Lace, the new lingerie  line at ShoeDazzle. Yup, ShoeDazzle, the shoe-of-the-month club that you’ve probably seen Kim Kardashian promoting, sells sexy…

Jessica Wakeman / May 14, 2012
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