I first discovered the Italian label Brandy Melville during a trip to Santa Monica last summer. I was strolling along the Third Street Promenade when I came across the store, and I had an instinctual reflex to go in. Immediately. From the aesthetics and quality of the trendy clothes, I thought they would have exorbitant price tags like that of a similarly styled shop, LF. Not so — think boutique looks at just above Forever 21 prices. All of the clothes, except denim, are one-size-fits-most, subscribing to a loose-fitting, laid-back philosophy that made me want to buy everything. When I came back to New York, I was thrilled to discover their Soho store, but to my chagrin their online retailing was little more than an intro page. Sometime in the last six months, they gave it a revamp to offer e-commerce, so now Brandy is available to everyone. The one-size mantra makes it beyond easy to shop tanks, tops, and dresses, and I couldn’t be happier. Here are my ten favorite summer-ready pieces available online right now.
Zergnet: Simply Irresistible