Axe Body Spray, the company that’s marketed itself as lady catnip for men, has discovered a brand new demographic opportunity: the ladiez. Now women will be afforded the same opportunity to smell like total creeps when Axe launches its women’s collection of body sprays. The first “Eau de Lady D-bag”? It’s titled “Anarchy,” presumably to catch some of the post-Occupy goodwill and revolutionary spirit. Either that, or the execs at Axe know a really hot girl named Ann.
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This makes so much sense. It’s a wonder we didn’t think of it before. An easy way to keep cool this summer (especially if you don’t have air conditioning … we feel your pain), is to store a body or face spray in the fridge. That way, you can get an icy spritz that also combats the body odor you’ve inevitably worked up from the heat. You can do it with perfume as well, but it’s generally more refreshing with a light, almost watery, fragrance.
Our suggestion: Chantecaille pure rose water, a fancy, completely botanical blend that moisturizes and refreshes. [$50, Chantecaille, NeimanMarcus.com] [Editor: For a cheaper fix, we also swear by Evian's mister, $15 at Sephora, which hydrates and whisks away perspiration, which is kind of crazy great.] Keep reading »