Tag Archives: bleulab

Thank The Denim Gods: Someone Invented Reversible Jeans!

This idea has been a long time coming. Designers over at LA denim studio Bleulab created totally reversible jeans. Given how little we actually like washing our jeans in the first place, the idea that when your jeans get dirty you could simply TURN THEM INSIDE OUT is actually revolutionary. The best part? The jeans aren’t some freaky deaky modified pajama jeans situation on the crotch — they actually have front pockets, zippers, and regular closures. This got us thinking about what other kinds of clothing innovations we need to see happen. Like maybe some retractable shoe laces, that trim themselves to the perfect length? Or white shirts with mega-stain guard technology? What would you innovate? [$163-207, Bleulab Reversible Denim] Keep reading »

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