Thirty years ago, McDonald’s made one of the best marketing moves ever when it launched the Happy Meal. The kids staple with a toy inside has remained a consumer staple for three full decades. Over the years, the Happy Meal hasn’t just lured in children, but adults looking to collect toys. I for sure remember rolling up to Mickey D’s to pick up one of 100 million teenie beanie babies that were given out in 1997––the most popular toy to date. Keep reading »
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