Two weeks ago, Belvedere Vodka tweeted an ad depicting a man pulling a surprised, open-mouthed woman down onto his lap. The headline read: “Unlike some people, Belvedere always goes down smoothly.” Decent people got the skeevies and called the ad out as rapey. Belvedere quickly tweeted that they were sorry “if any of our fans were offended” — but not sorry for the actual creepy ad — and made a donation to the Rape And Incest National Network.
Now, Alicyn Packard, the actress who starred in a comedy sketch from which Belvedere appropriated her image, is suing its parent company Moet Hennesey. Packard’s lawsuit claims emotional distress from appearing in such a reviled ad and claims Belvedere did not have permission to use her image (misappropriation of likeness). The company allegedly ganked her image from a comedy video made by her company, Strickly Viral Productions. “To be affiliated with an ad that’s so offensive to so many has just been horrible,” she told KTLA. Keep reading »