La Bella Figura, translated literally means “the beautiful figure.” It can mean many things but for Italians it is a way of life and it means the way one appears and presents oneself in the world. Italians are very protective of La Bella Figura, they guard it with their lives and would do anything to preserve it. It might be hard for us to understand, but in essence Italians take pride in the way they look, not only physically, but also figuratively and most importantly how they look in other people’s eyes. They are obsessed about making the best impression everywhere and at all times. In their minds there is a certain way that one is supposed to behave and act, and if one doesn’t … oh, well then it is a Brutta Figura (ugly figure)!
This way of thinking permeates the essence of the Italian being. No wonder Italians are known for beauty, presentation, quality and luxury. For centuries, they have mastered the art of presenting oneself in the most perfect way possible. Beauty is valued and respected in Italy as one of the venerated assets of the culture. From the art to the architecture and all the way to the perfectly designed dress, the Bella Figura can be found in the style and fashion we love and follow today. Just think about the effort Italian women make every day when they put on their stilettos and walk down the cobblestone street, now that is dedication! Keep reading »