US Weekly reports that Brazil’s Secretariat for Women’s Affairs is calling for a sexy beer commercial starring Paris Hilton to be pulled. The commercial advertising Devassa beer — which means “debauched” or “lewd” in Portuguese — features the skimpily-clad Hilton rubbing a can of beer sensually over her body while standing before a window of tongue-wagging onlookers. (Perhaps too much Devassa would explain what the hell Paris was doing when she was photographed on all fours recently?) “It’s an ad that devalues women — in particular, blond women,” the spokeswoman for the Secretariat claimed.
But what Brazil clearly does not understand is that here in America we have a rich cultural history of using women’s bodies and the promise of sex to advertise alcoholic beverages. Ugh. Get some frickin’ cultural sensitivity, Brazil. [US Weekly] Keep reading »
The video above is typical beer company fare—hot young thing applies beer flavored lip gloss, guy plants one on her because, well, bro, she’s got beer on her lips. Is there a better way to get guys to make-out than put an alcoholic beverage on your lips? Clearly not, according to Heineken, at least in the world of advertising. Except that this whole situation is real—not just a man-dream—because the beer flavored gloss actually exists. (And it’s not the only bizarre-o gloss out there!) You can even buy it for just under five euros. Would you wear it? [Heineken via BellaSugar] Keep reading »
Heineken ranks up there along Bud and Miller as a “guy beer.” Or at least, they really like to exploit female stereotypes in their commercials. Now the brand is showing a more female-oriented side with a new line of eco-friendly “green” totes. (Hey, we’re not stereotyping by placing “women” with “fashion”—this spread shows the bags on female models and in a women’s boutique.)
Actually, it would seem that Heineken’s environmentally friendly style project is pretty noble. The reusable grocery totes were made from non-recyclable scraps of Heineken’s billboards—waste that would have gone to a landfill. They also thought local by employing a team of Puerto Rican seamstresses, which, Heineken says, helped to create a “micro-enterprise.” We can’t say we’re into the designs, however. They’re just a bit too … masculine, maybe? Murses? [IBelieveInAdv.com] Keep reading »
Mmm … beer, the delicious soda that makes you feel good. And, apparently, makes you look good, and we’re not talking about beer goggles. Recently, beauty blog BellaSugar reminded us that the beverage has some great beauty benefits. Because of its astringent qualities, beer can help remove hair product buildup when used as a pre-shampoo treatment. You can also make a homemade facial with it, adding avocado, vinegar, and honey. As a last suggestion, you can pour it into your bubble bath … which doesn’t seem to have much benefit other than it feels good (apparently). [BellaSugar]
We’ve also come across some other uses for ale—there are countless recipes out there for beer shampoos and conditioners (you can mix it with jojoba oil, for example), and you can also use it as a styling spray. The question is, would you really want to? Keep reading »
Kartika Sari Dewi Shukarno, a 32-year-old Muslim model, has committed a crime against Islam—she had a beer in a night club. She didn’t get deliriously drunk, mind you, she had a single beer. And now she will be flogged for her indiscretion—literally, lashed six times with a cane. Shukarno was at a Pahang nightclub in Malaysia when police raided it. She plead guilty to drinking a beer, probably expecting to be fined, which is the usual punishment for an alcohol offense. But hard-core judge Abdul Rahman Yunus told papers that Shukarno’s
beating punishment serves as a “lesson to all Muslims.” In all, this single beer will cost her $1,400 and six lash marks on her body. While Shukarno will probs never touch the stuff again, her harsh punishment will not keep all Muslims from taking down a cold one. Sorry, Judge Abdul, but this punishment does NOT fit the crime. [Daily Mail] Keep reading »
Good news for you. A new study of more than 20,000 beer drinkers has revealed that…(drumroll)…the beer belly is a big old myth. When participants’ hip to waist ratio was measured, researchers noticed that beer doesn’t just make your belly fat. Yes, the people in this study who drank the most beer gained the most weight. But it didn’t settle in any particular area. The beer gut occurred randomly, leading researchers to believe that it’s a genetic factor. Wait, so doing crunches after a night of drinking isn’t going to help!? Crap. [News AU] Keep reading »
Annabel Smith has a freakin’ sweet job, and the fact that she’s the first and only woman in Britain doing it makes it that much cooler. Smith is the country’s first female beer inspector. She works for Cask Marque, an organization formed by four breweries (and now made up of 34) that ensures their beers taste great after going out into the world. Traveling across the country, Smith sips beer from morning till night, and unlike wine tasters, she doesn’t spit out her drinks: “You need to swallow it because the sides and back of your tongue are the only places that detect bitterness.” Smith gets her taste buds tested once a year, and when she tastes an ale, she is gauging it based on it’s appearance, aroma, taste, and temperature. Keep reading »
OK, we know the following characterization is NOT 100 percent representative of all fraternities in this country.
But still, the stats about sexual assault and tales of misogynistic behavior in the essay, “Bros Before Hos,” published by history and gender studies professor Nicholas L. Syrett on the National Sexuality Resource Center’s web site, are beyond scary.
You’ll have to read the essay yourself for his particularly eloquent argument about how the closeness of men in frats fosters misogynistic behavior and a fear of homosexuality—it’s worth a read for anyone who has known or loved a frat boy. Synett’s certainly not arguing frat boys are worse than other men, but they do live in a unique environment that has an affect on them. Frat boys don’t sound like they’ve ever not had a weird relationship with sex, masculinity and power.
Six scary things we learned about frat boys from reading his essay, after the jump…
Keep reading »
Ahh, what a genius marketing idea! Men love beer. Men (straight ones) love women in lingerie. Therefore men would really, really love beer cans designed to look like a woman’s lower half decked out in lacy undergarments. But in order to get the full perspective, these men would have to buy TWO cans of beer, not just one. And surely men are stupid enough to do that right? Now what does the 6-pack look like? [TrendHunter] Keep reading »
Last week, I was visiting a friend across the pond, and we made a stop at the Guinness Storehouse in Dublin. In a beautifully renovated building originally erected in 1904, we learned how Guinness beer is made, drank a few pints, and got picked up by two guys. Keep reading »