Tag Archives: beers

Paris Hilton Humps A Beer Can, Brazil’s Government Gets Upset

US Weekly reports that Brazil’s Secretariat for Women’s Affairs is calling for a sexy beer commercial starring Paris Hilton to be pulled. The commercial advertising Devassa beer — which means “debauched” or “lewd” in Portuguese — features the skimpily-clad Hilton rubbing a can of beer sensually over her body while standing before a window of tongue-wagging onlookers. (Perhaps too much Devassa would explain what the hell Paris was doing when she was photographed on all fours recently?) “It’s an ad that devalues women — in particular, blond women,” the spokeswoman for the Secretariat claimed.

But what Brazil clearly does not understand is that here in America we have a rich cultural history of using women’s bodies and the promise of sex to advertise alcoholic beverages. Ugh. Get some frickin’ cultural sensitivity, Brazil. [US Weekly] Keep reading »

Beer-Flavored Lip Gloss Is Very, Very Real

The video above is typical beer company fare—hot young thing applies beer flavored lip gloss, guy plants one on her because, well, bro, she’s got beer on her lips. Is there a better way to get guys to make-out than put an alcoholic beverage on your lips? Clearly not, according to Heineken, at least in the world of advertising. Except that this whole situation is real—not just a man-dream—because the beer flavored gloss actually exists. (And it’s not the only bizarre-o gloss out there!) You can even buy it for just under five euros. Would you wear it? [Heineken via BellaSugar] Keep reading »

Heineken Goes Green(er) With Recycled Tote Bags

Heineken ranks up there along Bud and Miller as a “guy beer.” Or at least, they really like to exploit female stereotypes in their commercials. Now the brand is showing a more female-oriented side with a new line of eco-friendly “green” totes. (Hey, we’re not stereotyping by placing “women” with “fashion”—this spread shows the bags on female models and in a women’s boutique.)

Actually, it would seem that Heineken’s environmentally friendly style project is pretty noble. The reusable grocery totes were made from non-recyclable scraps of Heineken’s billboards—waste that would have gone to a landfill. They also thought local by employing a team of Puerto Rican seamstresses, which, Heineken says, helped to create a “micro-enterprise.” We can’t say we’re into the designs, however. They’re just a bit too … masculine, maybe? Murses? [IBelieveInAdv.com] Keep reading »

Beer In Your Beauty Routine?

Mmm … beer, the delicious soda that makes you feel good. And, apparently, makes you look good, and we’re not talking about beer goggles. Recently, beauty blog BellaSugar reminded us that the beverage has some great beauty benefits. Because of its astringent qualities, beer can help remove hair product buildup when used as a pre-shampoo treatment. You can also make a homemade facial with it, adding avocado, vinegar, and honey. As a last suggestion, you can pour it into your bubble bath … which doesn’t seem to have much benefit other than it feels good (apparently). [BellaSugar]

We’ve also come across some other uses for ale—there are countless recipes out there for beer shampoos and conditioners (you can mix it with jojoba oil, for example), and you can also use it as a styling spray. The question is, would you really want to? Keep reading »

Muslim Woman Lashed For Having A Beer

Kartika Sari Dewi Shukarno, a 32-year-old Muslim model, has committed a crime against Islam—she had a beer in a night club. She didn’t get deliriously drunk, mind you, she had a single beer. And now she will be flogged for her indiscretion—literally, lashed six times with a cane. Shukarno was at a Pahang nightclub in Malaysia when police raided it. She plead guilty to drinking a beer, probably expecting to be fined, which is the usual punishment for an alcohol offense. But hard-core judge Abdul Rahman Yunus told papers that Shukarno’s beating punishment serves as a “lesson to all Muslims.” In all, this single beer will cost her $1,400 and six lash marks on her body. While Shukarno will probs never touch the stuff again, her harsh punishment will not keep all Muslims from taking down a cold one. Sorry, Judge Abdul, but this punishment does NOT fit the crime. [Daily Mail] Keep reading »

Cheers! The Beer Belly Is A Myth

Good news for you. A new study of more than 20,000 beer drinkers has revealed that…(drumroll)…the beer belly is a big old myth. When participants’ hip to waist ratio was measured, researchers noticed that beer doesn’t just make your belly fat. Yes, the people in this study who drank the most beer gained the most weight. But it didn’t settle in any particular area. The beer gut occurred randomly, leading researchers to believe that it’s a genetic factor. Wait, so doing crunches after a night of drinking isn’t going to help!? Crap. [News AU] Keep reading »

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