Tag Archives: bathing suits

American Apparel’s New Swimwear Ad Goes Topless

topless American Apparel ad

American Apparel‘s new swimwear ads are here and—OMG, are those nipples?! Yes, the gratuitously provocative ad department at American Apparel has brought us a topless model for spring. Let’s all pretend we’re freethinking Europeans and not have a cow about this, OK? Personally, I could care less about headlights in advertising, but the first thing I look for when buying a bathing suit is how am I not going to flash everyone. [Fashionista] Keep reading »

Is Wearing A One-Piece Newsworthy?

Yesterday, on two separate blogs, I noticed the following headlines: “Guess Who Wore a Sensible One-Piece Bathing Suit to the Beach?” and “Jaime King Hits the Beach in Miami in a Black One Piece Swimsuit.” Both featured the photo at left of model-turned-actress Jaime King. This got me thinking … in our bikini-obsessed world, does wearing a one-piece suit really warrant multiple headlines? ‘Cause if so, I should make the news every time I go to the beach. Keep reading »

Keep Your Hands Off My Bikini Top, Please

I don’t know? What do you say about something like this? A woman in a bikini top made out of plastic hands over her breasts? Heavy has compiled a list of the top 20 worst bathing suits, but I am going to have to declare this one the winner. It’s just … horrifying. To me, at least. I don’t know what to say other than keep your bikini top hands off me, please. [Heavy] Keep reading »

Isabel Toledo Swimwear For Target Is Too Cute!

Unlike Michelle Obama, you’ll probably never wear an outfit by Isabel Toledo while watching your husband be inaugurated as president. But Tar-jay looks out for us little people! Isabel Toledo and her husband, Ruben, have designed a swimwear collection which goes on sale at Target.com on August 1. Five percent of the proceeds from the bathing suits/cover-ups will be donated to New York City’s Museo del Barrio, a museum devoted to Latin Americans culture in the city. Anyone who wants to nab an arty bikini can pick them up earlier than the rest of the country at Target’s new store in Harlem, NY starting July 25. Grab the red one-piece for me, please. [Fashionista] Keep reading »

Scare Everyone At The Beach With These Skeleton Bathing Suits

Haute Macabre wonders if these skeleton-themed, Black Milk bodysuits could double as bathing suits, to which we respond: why not? With styles named The Skull, The Ribs, and The Resurrection, you are certain to make a splash, or perhaps frighten the kiddies out of the pool. They’re made of polyester and elastane and cost $75. (No snaps in the crotch, BTW, like a traditional bodysuit might have.) So, what do you think? Would you wear it to a pool party, or leave it to the goth girls to rock it? [Haute Macabre] Keep reading »

Bespoke Swimsuits Are The Answer To Your Bikini Fears

‘Tis the season for pool days, beach tanning, and summer vacations, all of which no doubt incite spasms of fear and pangs of terror in women all over. Because along with the warm weather comes the need to dress appropriately, and show off aspects of your figure that hid out underneath layers of clothes all winter long. If bathing suit shopping just isn’t your thing, (but, really, whose thing is it?) and the idea of trying on suit after suit in that horrid florescent lighting makes you want to throw up inside, then Lori Coulter has the solution. After realizing women all over have issues shopping for swimwear, Lori created the TrueMeasure process, which uses a 3-D body scanner to figure out 140 measurements of your body. Based on those numbers, she’ll narrow down certain shapes and styles that work with your body and help to customize a personal, made-to-order swimsuit just for you. A bespoke suit will surely be a bit pricey, but it might be worth it to avoid spending hours in department store fitting rooms [Lori Coulter] Keep reading »

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