I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.
However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.
What do you think? Let us know in the comments. Keep reading »
For the first time in eight years, the network hosting the Super Bowl has actually accepted the preliminary script for GoDaddy.com’s bro-tastic commercial pitches. Six racy “Internet only” commercials later — including one rejected commercial with a “beaver” entrendre — I’m still trying to align my neck after all of that strategic screen blocking. GoDaddy certainly isn’t unique in its marketing of sex, especially during the biggest football game of the year. It’s just their total lack of cleverness that normally cushions the hot-girls-performing-exaggerated-sexuality-for-guys message that make them more crude.
Allow me to give you a rundown… Keep reading »
“Look good in all that you do” is not a slogan you expect to see next to a woman with a nasty-looking black eye. Then again, no one denies the Fluid hair salon in Edmonton, Alberta, was not trying to shock. The ad depicts a woman with a funky hairdo and a black eye sitting on a couch, while an attractive man in a suit stands behind her holding a diamond necklace. For myself and many others, the ad suggests domestic violence — gratuitous domestic violence, actually, because it’s an ad for a freakin’ hair salon.
Insinuating domestic violence is perfectly within Fluid’s rights, of course, and as to be expected, the salon owner is getting huffy about free speech. Keep reading »
This Week in Racially Insensitive Advertising News: the skin care company Nivea was forced to apologize yesterday after people objected to an ad that ran in the men’s magazine Esquire. The ad depicts a handsome, well-dressed black man holding a black, Afro-ed and bearded head in his hands, preparing to throw it into the distance, with the words “Look Like You Give A Damn: Re-Civilize Yourself.” Keep reading »
Men aren’t usually in commercials for period products. But this spoof ad — which Proctor & Gamble denied via Twitter is affiliated with Always — has lots of them. Men in bright red lipstick, men in bustiers, men with beehive hairdos that would put Amy Winehouse to shame. The spoof stars drag queens and lots of ‘em; each one is boo-hooing like a three-year-old girl because he’s got man parts down south. “There are some people who would just love to have a period,” the subtitling reads. “Let alone a happy one.” I, a person not usually known for her love of advertisements, think the commercial is actually pretty revolutionary. I mean, drag queens? In a commercial? And it’s not the Super Bowl and they’re not being mocked?
Other bloggers did not quite agree with me, calling the commercial “transphobic.” Keep reading »
You know what’s so confusing and hard? Driving. All those signs! And lights! And potholes! And other cars you have to avoid crashing into! How do you ever wrap your pretty little head around it?
Boy, this Goodyear Polyglass commercial about “when a woman’s at the wheel” is a gem. [BuzzFeed] Keep reading »