Posts tagged "axe"

Headless Pair Of Boobs Romanced By Cousin Itt: An Axe Commercial

Axe hits a new low in advertising with this commercial starring a headless pair of boobs on legs, supposedly representing the office crush. Yup, the love interest in this commercial is just a pair of tits. A Cousin Itt-inspired walking head of hair — meant to represent, ha ha, “what girls see first” on a…

Jessica Wakeman / August 21, 2012

Ladies, Axe Body Spray Wants To Sell You Things

Axe Body Spray, the company that’s marketed itself as lady catnip for men, has discovered a brand new demographic opportunity: the ladiez. Now women will be afforded the same opportunity to smell like total creeps when Axe launches its women’s collection of body sprays. The first “Eau de Lady D-bag”? It’s titled “Anarchy,” presumably to…

Julie Gerstein / January 9, 2012

Men Love A Good Striptease In A Public Bathroom, Says Axe

Romance?! Who wants romance?! Feh! Yuck! Pa-tooey! Bring on scantily-clad strippers in public bathrooms! All men need an ass grinding against their crotch after the appetizer — and not their girlfriend’s, silly, but a stranger. They need fresh poontang constantly! That’s just the way men are. 

Axe, you’ve outdone yourself with this Spanish-language…

Jessica Wakeman / November 2, 2011

“Scrub Away The Skank” With Axe Body Wash

Axe body wash’s ad says you can “scrub the skank away” with something called Snake Peel. (Ew.) I would find this only a little less offensive if Dove sold an equal body wash that advertises it’ll “scrub the douche away” … which, you know, wasn’t actually for literal douching. [Ms. Magazine]…

Jessica Wakeman / October 4, 2010

Men: Somewhere In Australia, A Model Wants To Play Twister With You

A new “man-cation” destination called the Lynx Lodge is opening up outside of Sydney, Australia, offering men a paradise locale and a bevy of models on the staff. Lynx Lodge amenities include breakfast in bed, sexy wake-up calls from staff, and back rubs on request! But Lynx body spray (known in the U.S.

Jessica Wakeman / August 20, 2010

Axe Undie Run Challenge Encourages Charity, Girls In Panties

If you thought the Boobquake was a stupid activist statement, hold onto your panties! No, seriously, hold onto your panties: Axe Body Spray is hosting the “Axe Undie Run Challenge” at 10 colleges around the country to see who can donate the most clothes to local homeless charities … and also, to get…

Jessica Wakeman / April 28, 2010

Is This Axe Body Spray Ad Weird Or Just Stupid?

Oh, fickle, fickle ladies. Lynx body sprays — over in jolly old England, Axe Body Sprays are called Lynx — had no choice but to manufacture cologne that changes scent over time because we girls crave variety. Or as this commercial for Lynx Twist tells us, “Women get bored easily.”

I’m…

Jessica Wakeman / April 15, 2010

Axe Body Spray’s Biggest Customers Are Tweenage Boys?

The typical Axe Body Spray man isn’t a man at all, apparently. The New York Times reports that more and more, it’s tweenagers and teens—boys who might not even have any underarm hair—who are buying the super manly fragrance products. Says one mother, whose children stock their bathroom with exfoliators, shaving creams, and body washes:…

Leonora Epstein / February 1, 2010