Axe Body Spray, the company that’s marketed itself as lady catnip for men, has discovered a brand new demographic opportunity: the ladiez. Now women will be afforded the same opportunity to smell like total creeps when Axe launches its women’s collection of body sprays. The first “Eau de Lady D-bag”? It’s titled “Anarchy,” presumably to catch some of the post-Occupy goodwill and revolutionary spirit. Either that, or the execs at Axe know a really hot girl named Ann.
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Romance?! Who wants romance?! Feh! Yuck! Pa-tooey! Bring on scantily-clad strippers in public bathrooms! All men need an ass grinding against their crotch after the appetizer — and not their girlfriend’s, silly, but a stranger. They need fresh poontang constantly! That’s just the way men are.
Axe, you’ve outdone yourself with this Spanish-language ad. The transcript for this train wreck — which aired in Argentina, a country that apparently has a holiday called Boyfriend’s Day — after the jump. Keep reading »
Axe body wash’s ad says you can “scrub the skank away” with something called Snake Peel. (Ew.) I would find this only a little less offensive if Dove sold an equal body wash that advertises it’ll “scrub the douche away” … which, you know, wasn’t actually for literal douching. [Ms. Magazine] Keep reading »
A new “man-cation” destination called the Lynx Lodge is opening up outside of Sydney, Australia, offering men a paradise locale and a bevy of models on the staff. Lynx Lodge amenities include breakfast in bed, sexy wake-up calls from staff, and back rubs on request! But Lynx body spray (known in the U.S. as Axe) is adamant the “man-cation”-ers will not be in the company of prostitutes, The New York Post reports. Instead, gentlemen can enjoy chaste games of Twister with female staffers, as well a front row seat for mud wrestling.
If you thought the Boobquake was a stupid activist statement, hold onto your panties! No, seriously, hold onto your panties: Axe Body Spray is hosting the “Axe Undie Run Challenge” at 10 colleges around the country to see who can donate the most clothes to local homeless charities … and also, to get a bunch of 18-year-old freshman girls half-naked on the quad. Keep reading »
Oh, fickle, fickle ladies. Lynx body sprays — over in jolly old England, Axe Body Sprays are called Lynx — had no choice but to manufacture cologne that changes scent over time because we girls crave variety. Or as this commercial for Lynx Twist tells us, “Women get bored easily.”
The typical Axe Body Spray man isn’t a man at all, apparently. The New York Times reports that more and more, it’s tweenagers and teens—boys who might not even have any underarm hair—who are buying the super manly fragrance products. Says one mother, whose children stock their bathroom with exfoliators, shaving creams, and body washes: “Every day they walk out the door in a cloud of spray-on macho.”
You might think to first blame a guy movement that’s increasingly accepting of metrosexual tendencies, but the teen obsession with brands like Axe isn’t so much about grooming and beauty as it is about finding tools to promote confidence. Much like teen girls might turn to push-up bras or sexier clothes to attract attention and mask insecurities, their male counterparts are finding the same in a spray can … Keep reading »