Can we please stop calling everything shallow and marketed towards women sexist and anti-feminist? The Frisky included one of the
print incarnations of Reebok’s ass-vertising for their new EasyTone shoes in our round up of 2009′s most sexist commercials, implying that it was anti-feminist by writing that commercials like these basically say, “Who cares about health care reform when you can be out toning your a**?” The thing is, toning your ass and being smart, politically-motivated, etc. are not mutually exclusive. When you watch the commercial above do you really think “Hey, I can continue caring about political decisions that will affect my life OR I can try to get in shape and have an ass worth watching on TV? If so, the problem isn’t so much the advertising as it is the ongoing misconception that hot girls can’t be smart.
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