Body Magic isn’t just a $140 corset/girdle combo that claims it’ll help you “drop 3 sizes in 10 minutes.” Nope, it’s also the newest answer to Avon, promising the (mainly) women who peddle them that they can earn big bucks without the constraints of an office job. Since it’s creation in 1991, Ardyss International, the company that makes Body Magic, has signed on more than 100,000 active distributers to hawk their underwear, nutrition, and skin care products—and the grand majority of their sellers are black and Latina woman. Just as Mary Kay is booming in the recession, Ardyss has seen its business has skyrocket. In the past six month, they claim to have grown 600 percent.
CNN reporter Jessica Ravitz recently headed to an Ardyss convention in Atlanta, which more than 3,000 people attended. “They say money doesn’t grow on trees,” said a speaker. “Well, I’ve got a money tree in my backyard, and Ardyss planted it there!” Keep reading »