What a normal person drops their iPad and the screen shatters, they yell curse words and haul their ass to a Genius Bar to beg for help. When Martha Stewart drops her iPad and the screen shatters, she Tweets about it and waits for Apple to come to her house to pick it up. And she waits. And she Tweets. And she waits. And she Tweets. And she waits… [Defamer]
I adore my iPhone. So many things I do on a daily basis would be impossible without it and I’m grateful to have one. That said, Apple and I have some issues. Namely, with this iPhone 5c and 5s craziness.
It’s not as though Apple is a stranger to the “shiny new stuff” contest. iPods, MacBooks, and every other product they sell pander to our desire to have the newest and best stuff to show off to your peers. The second you score the latest and best iPad, the countdown begins to the release of an even “better” one that renders yours obsolete.
No surprise there — that’s just how companies make money — but these two new iPhones take the comparison game to a whole new level. In stores today, these two new iPhone models are already having an impact on your status. As soon as they see the color — Red? Gold? – people will immediately know whether you can afford the shiny, brand-new, metallic iPhone, the colored “consolation prize” iPhone, or can’t afford a new one at all. As journalist Jenna Wortham noted on The New York Times‘ Bits blog:
One of the iPhone’s biggest strengths has always been its branding as a luxury item, a device that lends its owner an unparalleled aura of cool and chic. Having the newest iPhone or iPad was an even stronger symbol of status.
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A few months back, I had a horrifying experience at an Apple Genius Bar. My computer died while I was in the midst of the some important business, and try as I might, I couldn’t bring it back to life. Regarding the “important business,” it was this: Engagement rings. My boyfriend and I had been in the beginning stages of the engagement conversation; we’d started the process of looking at rings. On this particular night, we’d been looking on a website. Eventually, my boyfriend got tired and went to sleep. But I stayed up for a while. I stayed up looking at rings.
Here, it bears mention that my current screen saver shows both my father and my younger brother at my younger brother’s wedding. So, my boyfriend was asleep, and I was looking at rings against the backdrop of my newly married brother. And then my computer went kaput. Immediately, I scheduled a Genius appointment for the following morning. When I went in, the helpful young Genius had it working again in a matter of minutes. He did one thing and then another, and then my computer came back to life. And when it did, the visuals flashed in this order: SCREENSAVER OF BROTHER AT WEDDING! FIVE DIFFERENT ENGAGEMENT RING WEBSITES! Keep reading »
Yes, that’s everything I think you need to know about the iPhone 5, i.e. everything I think is important about the phone that is going to be mine, allllll minnnnnnne, in just a week! All the info I’ve deemed special and important and awesome after the jump. Keep reading »
Just when you thought it was safe to go into the cellphone store, here, at long last, comes the iPhone 5. Set to be launched September 12, it will be more of the same from Apple – a small, slate-style phone with one button and a big, bright screen. But there are a few things to know when it comes to understanding whether to pick up the latest glamour phone … or whether to sit this upgrade out.
Here are a few tips to help you understand the much-awaited Apple toy and what it means for the world of iPhone lovers. Keep in mind that all of this is based on rumor and innuendo, but this launch has been the company’s worst-kept secret in years. Read more…