When I first thought of it, Andrew W.K. seemed the most inappropriate spokesperson for Playtex’s new/intriguing/mildly ew-inspriring Fresh & Sexy Wipes. The guy walks around wearing food-stained jeans and greasy, unwashed hair. There is nothing “fresh” about his look.
But then again, AWK’s role as spokesmodel, which is, inexplicably, totally a real thing, is almost so wrong it’s right. Said Playtex of their unholy union, the Fresh & Sexy wipes “required the help of someone who could embody the brand’s playful yet bold campaign: someone who could party hard, but still be clean when it counted.”
Mmkay! And that’s not all! The company has created a special “Andrew W.K. Sensory Kit,” which is a litttttle bit terrifying. Like, does it involve dirty white tee shirts? Bloody noses?
And you wanted a quote from W.K. on this mess? “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
Lil Bub and Andrew WK: Two great tastes that go great together. Here, Bub and WK team up to encourage people to support their local animal shelters this winter. Because “as precious as Lil Bub is, she takes a lot of care, a lot of resource and a lot of energy.” Lil Bub is like, whatever, I’m just gonna keep on licking this cookie. [Vice]
Andrew W.K. recently appeared on “We Can Do It,” a kids’ show hosted by Becky Stark of the band Lavender Diamond. The pair traded voices and sang for each other, and it was very funny. Why isn’t Andrew W.K. my friend? We could ride bikes, and party, and eat pizza together. He’s the raddest. [YouTube]
Everything is better with pizza, so it’s no surprise that musician and all around cool dude Andrew W.K. decided to mix his fave food with his favorite thing to do — play party jams. W.K’s been playing the pizza guitar on his recent 10-Year Anniversary “I Get Wet” Tour. “For over eight years, I dreamed of creating a guitar made out of a slice of pizza supreme,” he explains. “After years of design, hand-crafting, and fine-tuning, the amazing guitar masters at ESP have finished the world’s first ever pizza shaped guitar, and it’s as beautiful as it is delicious.”
Party- and pizza-on, Mr. W.K. [Andrew W.K.]
So Andrew WK is pretty much the best dude. While I’m not a fan of his music — which consists largely of rock songs about partying – I can say with absolute certainty that he is genuinely as kind, smart, sweet and enthusiastic as one might hope their favorite Rock Star Who Sings Primarily About Partying might be. It comes as no surprise that Mr. WK would be totally into anything to do with fun, partying and generally having a good time. So of course he’s hosting a panel at this year’s My Little Pony conference.
Which is a real thing.
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Before working at The Frisky, I spent a few years writing for both music magazines and gossip mags. And it was funny, because the people you’d think I’d get nervous to talk to, I didn’t necessarily, while others left me sweaty palmed and dry mouthed. Michel Gondry? We joked around and took a bunch of stupid snapshots. Me and Andrew WK had a life-changingly good chat. And I once took comedians Michael Ian Black, Michael Showalter and David Wain to a frat party and it was totally fun. But when I had the chance to meet Blake Schwarzenbach from the band Jawbreaker, I ran away from him because i was afraid I was going to say something really stupid.
This is all to say that fandom and idol worship is completely relative and weird and individualistic. And so it was when I spotted tiny, adorable, and completely incredible Tavi Gevinson out front of the Ace Hotel the other day. I love her. I admire her. And I totally fanned out on her. Keep reading »
I used to hate Andrew W.K.–his whole “party hard” schtick was really grating and annoying. And then I interviewed him a few years ago and found him to be one of the sweetest and most genuine rock dudes out there. I still don’t really want to listen to his music, but I get his appeal. With that in mind, I present to you Andrew W.K. doing the holiday classic “Silent Night” — in a way you’ve probably never seen before. [A.V. Club
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