American Apparel CEO Dov Charney is done with hipsters, but it has nothing to do with his company going down the toilet and nearing bankruptcy. Rather, Charney explains, hipsters are over, stylistically-speaking: “Hipsters are from a certain time period … The stereotype of a hipster is not something people aspire to anymore. Do you want to be a hipster? Nobody wants to be a hipster.” To change things around, Charney, the man who practically invented hipsterdom, is trying to take American Apparel in a preppier direction. But wait … aren’t hipsters all about being ironic? So technically, wouldn’t putting them in pleated skirts and oxford button-ups covertly mock the stodgy structures they rebel against, making them yet more hipster-y? We’re confused. Whatever. [Village Voice] Keep reading »
American Apparel may be going bankrupt, but recently the retailer’s new styles have been right on the money. Take, for example, this simple jersey tank dress with a sexy scooped back. Our minds are racing with a myriad of ways to use and wear this item. Beach cover-up? Comfy nightgown, perhaps? Trying going risqué with the look: pair the dress with a fun-colored bra that peeks out the back. Or go hipster-retro with spandex biker shorts underneath. Convinced? We’re already planning our AA lunch break shopping trip.
Wannabe American Apparel employees must have “full body, head-to-toe” photos approved before hiring, according to an investigation by the gossip blog Gawker. Managers send photos to some unknown higher-level employee, where the pics are approved or denied. A source has told Gawker that American Apparel has a new hiring policy where physical attractiveness — under the guise of “personal style” — now takes precedence over retail experience. Keep reading »
American Apparel usually favors Ms. Skinny No-Boobs and hip-less hipsters to model its products. However, the retailer may be embracing curvier shapes (and not just in some one-off butt campaign). New product shots in the swimwear category (a good place to start if you want to make a statement) show girls in high-waisted bikinis with full butts and hips, muscular arms, and broader bone structures.
Interesting concept—if American Apparel, an already-established arbiter of cool for the masses, continues on this aesthetic path, could the company be the one to begin changing body ideals? Do you think these curvier American Apparel models are there to make a point? (Or do you think they’re even “curvy” at all?) Do you like the non-stick-thin sex appeal that’s going on here? [American Apparel] Keep reading »
I loathe pants. I hate the way they feel, and I hate the way they look on me. This explains why I am such a fan of spring/summer fashion. Come May, my wardrobe consists solely of skirts and dresses, and I’m one happy camper. Until, that is, the wind comes along to rain on my parade. There’s nothing more nerve-wracking than walking down the street, desperately clutching the sides of your dress as a gust of wind fights to flip up your skirt and expose your thong for all the world to see. This totally takes the fun out of wearing anything remotely flowy on a day with a breath of wind.
So, my slightly childish solution is to stock up on tight, stretchy short shorts in a variety of colors to wear underneath skirts and dresses. It’s not ideal, but at least I can walk down the street in peace. And if need be, I slip them off in the bathroom of my destination. Do you do this, too? What’s your solution for wearing skirts on windy days? [$22, American Apparel] Keep reading »