American Apparel: the store people either love to hate or hate to love. As for us, we go back and forth, at times comically appalled by its hijinks and shenanigans, other times in love with its new fashions. Shopping at American Apparel can feel like a guilty pleasure—you know you’re buying into hipster culture, yet you’re going to be just as happy to purchase the same zip-up hoodie that everyone else has.
Then there’s this, which does make us question the company’s true moral barometer. (Even though the latest scandal involved an ad which looked like teenage porn, the model was 23 — so, there’s no real legal encroachment there.) While the kids line is nothing new, these leg warmer items and the little one wearing them are. Seriously? That girl is practically a toddler and already practicing her Playboy poses. [American Apparel] Keep reading »
The remake of “Fame” comes out in two days and we are getting our spandex ready. Join us after the jump. Keep reading »
American Apparel does smutty ads like no one else. Whether there’s nip involved or just a hint of ass crack, their amateurish photography and mostly naked ladies have been getting people off — from newspapers and magazines to thousands of websites the world over. After years of practice, countless campaigns featuring hipster girls spread-eagled and guys with super hairy legs in various states of undress, it’s no wonder that they’re so skilled. In homage to the company that’s gone as far towards the skanky side as you can without actually putting out full-on porn (arguable, we know), the geniuses at Style Crave have compiled “The 50 Sluttiest American Apparel Ads of All Time.” And because they’re the 50 sluttiest that don’t actually involve legitimate nudity, it’s vaguely SFW. Oh joy! [Style Crave] Keep reading »
Sure, I had a tie dye kit … when I was 11. But American Apparel‘s come up with the idea to sell bottles of dye for $4 so crafty daredevils can artfully stain their own tights, men’s briefs and zip hoodies. Tanks, harem pants, and tube bras which have already been tie dyed are a safer bet if you’re worried about turning your fingers swirly purple, blue and green. Hmm, will hip hippies hop on the love bus? Somehow, I don’t see this one happening as a trend for fall. Maybe a pride of hipsters who all look like they wandered home from a Phish concert will prove me wrong. [American Apparel Tie Dye] Keep reading »
The model in these photos is actually 23, but her youthful gaze (what so many women aspire for, apparently!) has gotten another American Apparel ad banned by the UK Advertising Standards Authority. That ad (see it here) originally appeared in Vice magazine and caught the watchdog group’s eye because, apparently, it “sexualise[s] a model who appeared to be a child under the age of 16.” The fact that she’s not doesn’t matter, I guess. I wonder if they still went out and bought some leggings though… [Marketing Week, Gawker] Keep reading »
Most of American Apparel‘s shenanigans seem oh-so-cleverly crafted just to elicit laughs from the fashion blogosphere or to make imaginary people look like buffoons (because who buys metallic crop tops anyhow?). The latest, however, a “Bag-O-Scraps” is either a genius move in terms of resourcefulness or a test to see just how far AA fans will go to pledge their monetary support to the brand. According to the product description, the collection of fabrics is fit for many an arts and crafts project: “Make clever jewelry, accessories, a card for your grandma or a colorful hanging sculpture for your apartment. Each bag comes with a zine (printed on scrap paper, of course) with five fun and easy scrap projects, complete with how-to instructions.” Keep reading »
This American Apparel baby sling looks like it’s either making this kid miserable or just very confused. Either way, he’ll grow up to be painfully hip. Poor thing. [American Apparel] Keep reading »
The hilarious part of this is that a quick glance at this new Gap ad will only send interested customers running to the rival they ripped off. (In fairness, they did add a dash of Calvin Klein, circa the Brooke Shields days.) Back to the drawing board! [AdWeek via Scanner] Keep reading »
Dov Charney, American Apparel’s oft-sued CEO and general pervy slimeball, is at it again. This time around, he’s been accused of discriminating based on looks. Again. Apparently, one of his store managers tipped off Gawker, saying that Charney sent out a memo requesting that those employees not genetically blessed enough to hold up American Apparel’s aesthetic standards be fired. With all the time he spends sexually harassing dozens of employees, we’re surprised the dude even has a minute to actively discriminate based on looks!
But seeing that he has, in fact, made the time for the important things, we too will take time out of our day to make fun of him for it. With that in mind, check out our “How To Tell If You Work For…” chart, in which you’ll find every indicator you need to decide whether or not you do (or should) work for American Apparel or Abercrombie & Fitch, a company entirely different aesthetically but similarly besieged for discrimination legally.
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Not long ago, we told you about how American Apparel introduced a new line of jersey bedding. My first thought was innnn-teresting. Next brainwave: Why the hell do I want a set of jersey sheets? Sure, jersey sheets (t-shirt sheets for those not trolling the aisles of Bed, Bath & Beyond on their Sunday mornings) are insanely affordable and can feel (when they’re new) like the inside of a just-purchased sweatshirt before the first wash—but I just can’t get into them. For two reasons… Keep reading »