American Apparel CEO Dov Charney is done with hipsters, but it has nothing to do with his company going down the toilet and nearing bankruptcy. Rather, Charney explains, hipsters are over, stylistically-speaking: “Hipsters are from a certain time period … The stereotype of a hipster is not something people aspire to anymore. Do you want to be a hipster? Nobody wants to be a hipster.” To change things around, Charney, the man who practically invented hipsterdom, is trying to take American Apparel in a preppier direction. But wait … aren’t hipsters all about being ironic? So technically, wouldn’t putting them in pleated skirts and oxford button-ups covertly mock the stodgy structures they rebel against, making them yet more hipster-y? We’re confused. Whatever. [Village Voice] Keep reading »
American Apparel may be going bankrupt, but recently the retailer’s new styles have been right on the money. Take, for example, this simple jersey tank dress with a sexy scooped back. Our minds are racing with a myriad of ways to use and wear this item. Beach cover-up? Comfy nightgown, perhaps? Trying going risqué with the look: pair the dress with a fun-colored bra that peeks out the back. Or go hipster-retro with spandex biker shorts underneath. Convinced? We’re already planning our AA lunch break shopping trip.
Wannabe American Apparel employees must have “full body, head-to-toe” photos approved before hiring, according to an investigation by the gossip blog Gawker. Managers send photos to some unknown higher-level employee, where the pics are approved or denied. A source has told Gawker that American Apparel has a new hiring policy where physical attractiveness — under the guise of “personal style” — now takes precedence over retail experience. Keep reading »
American Apparel usually favors Ms. Skinny No-Boobs and hip-less hipsters to model its products. However, the retailer may be embracing curvier shapes (and not just in some one-off butt campaign). New product shots in the swimwear category (a good place to start if you want to make a statement) show girls in high-waisted bikinis with full butts and hips, muscular arms, and broader bone structures.
Interesting concept—if American Apparel, an already-established arbiter of cool for the masses, continues on this aesthetic path, could the company be the one to begin changing body ideals? Do you think these curvier American Apparel models are there to make a point? (Or do you think they’re even “curvy” at all?) Do you like the non-stick-thin sex appeal that’s going on here? [American Apparel] Keep reading »
I loathe pants. I hate the way they feel, and I hate the way they look on me. This explains why I am such a fan of spring/summer fashion. Come May, my wardrobe consists solely of skirts and dresses, and I’m one happy camper. Until, that is, the wind comes along to rain on my parade. There’s nothing more nerve-wracking than walking down the street, desperately clutching the sides of your dress as a gust of wind fights to flip up your skirt and expose your thong for all the world to see. This totally takes the fun out of wearing anything remotely flowy on a day with a breath of wind.
So, my slightly childish solution is to stock up on tight, stretchy short shorts in a variety of colors to wear underneath skirts and dresses. It’s not ideal, but at least I can walk down the street in peace. And if need be, I slip them off in the bathroom of my destination. Do you do this, too? What’s your solution for wearing skirts on windy days? [$22, American Apparel] Keep reading »
American Apparel is apparently in some deep financial trouble. The retailer has suffered substantial operating losses and, according to Gawker, is $91 million in debt! Execs are engaged in a restructuring deal at the moment, but even the company admitted this is really, really bad, explaining in a public statement, “There can be no assurance that if either or both of these events [restructuring deals] were to take place, that the company would be able to obtain the additional sources of liquidity required to continue operations.” What? Potential shutdown?! What happened to you guys? We thought AA was the shopping emporium of the cool kids. Does this mean hipsters are now spending elsewhere? A few ideas as to why American Apparel may be tanking, after the jump. Keep reading »
Photographer Holly Norris says on her website, “Rarely, if ever, are women with disabilities portrayed in anything other than an asexual manner, for ‘disabled’ bodies are largely perceived as ‘undesirable.’” To combat that perception, Norris has chosen to spoof the highly identifiable American Apparel ads, which the company claims feature “real women,” though only real women who fit a very specific look — young, thin, and uber-sexual. In her series “American Able,” Norris has photographed Jes, a disabled woman, in American Apparel clothes and in the style of AA ads, in order to “reveal the ways in which women with disabilities are invisibilized in advertising and mass media.” Norris’ photographs are beautiful and I love the positive and forward-thinking mission of the work, which doesn’t just criticize mass market thinking but also presents an alternative. As for Jes? Her photographs have more personality than all the AA ads I’ve ever seen put together. Take that, Dov Charney.
Check out a few more photos after the jump and then check out the entire series on Norris’ website. [Holly Norris] Keep reading »
Is fashion slowly regressing? Right now, it’s all about the ’90s floral patterns and Kelly Kapowski-esque Keds. We’ve even spotted a few skorts here and there. Now one of the latest products to hit American Apparel stores are frilly lace socks. Remember these? We wore these in the third grade, usually to birthday parties with some black patent leather flats. To be fair, the look is already kind of on track with the whole socks-and-heels trend. So wait and watch for it—frilly socks and shiny flats. (And baby barrettes perhaps?)
What do you think of these socks? Too kid-like? Or crazy cute? [American Apparel] Keep reading »
We get that American Apparel
‘s colorful cotton basics have become staple items in most wardrobes. We also understand that sales can make people a tad crazy. But the scene outside of this U.K. American Apparel rummage sale still seems a tad excessive. Shouldn’t hipsters be more interested in making the rest of us feel pedestrian about our musical tastes than fighting it out over hoodies, anyway? [Styleite
] Keep reading »