American Apparel‘s new swimwear ads are here and—OMG, are those nipples?! Yes, the gratuitously provocative ad department at American Apparel has brought us a topless model for spring. Let’s all pretend we’re freethinking Europeans and not have a cow about this, OK? Personally, I could care less about headlights in advertising, but the first thing I look for when buying a bathing suit is how am I not going to flash everyone. [Fashionista] Keep reading »
American Apparel has just come out with new nail polish colors! G’head, paint the rainbow. [Refinery 29] Keep reading »
American Apparel is having a Halloween costume contest, and submissions close today. Regardless of how you feel about the company, the kids’ Halloween costume competition is totally adorable. Take, for example, this mummy toddler, Ryland from the UK. We’re also fans of mini-Mr. T, this tiny Incredible, and the beastly Max. So far, I believe, 3-year-old Bella the owl is the leader in the kids voting category. So cute! [American Apparel] Keep reading »
We understand that since American Apparel is having financial troubles, the company might try to get creative with its ways to push merchandise. A product of this is perhaps the Costume Builder you’ll now find online. Except … it would appear that American Apparel’s idea of a “Halloween costume” is shockingly similar to the outfits the retailer normally peddles (which, to some, may indeed be quite scary). Above, you’ll find costumes for a “Disco Chick,” an “Archaeologist,” and a “Slumber Party” (which apparently can be manifested as a person wearing a scrunchy). To be fair, some of the other styling suggestions are a bit more traditional, like the hula girl, bumble bee, and pirate. So it might not actually be such a bad idea if you’re in need of a last-minute or easy costume and want to be able to wear it again–unless you cut it up like a lot of the themes encourage.
Or you could just go as an American Apparel employee. [American Apparel] Keep reading »
No more dinette sets or speedboats for TV game show “The Price is Right.” Now they’re featuring lots of American Apparel
clothing for bidding games. How much would you bid on the selection? (We were pretty surprised to see how far-off our imaginary guess was.) Anyhow, we don’t know which to lament more—the downfall of American Apparel or of “The Price is Right.” We miss the days of Bob and Winnebago trailers. [YouTube
] Keep reading »
Welcome to Would You Rather, a game in which we concoct hypothetical style dilemmas and ask you to choose which option’s worse.
Even though Talbots has gotten a bit more with-it in recent years, it still doesn’t take away from the fact that your mom eagerly awaits the arrival of the store’s catalogue in her mailbox each month. You’d certainly make her very happy to be clad in khakis on the cover. On the other hand, having your butt star in an American Apparel campaign would make you famous for life and probably get you laid for almost as long. Mom, on the other hand, might not be so happy about that one. So which would you rather do—be safe and boring as a Talbots model or be one of Dov Charney’s racy indie girls? Keep reading »
On feminist blog Jezebel, contributor and former model Jenna Sauers has made criticizing American Apparel one of her key beats. Yesterday, another American Apparel post by Sauers popped up on the site, but this time with a different, more defensive angle: “The Reason We Keep Showing American Apparel Softcore.” See, most of the time Jezebel posts about American Apparel, they run one of American Apparel’s raunchy ads with it. And since Jezebel finds the sexuality in those ads offensive, it looks a little hypocritical to keep running them. So, what gives? Keep reading »
American Apparel CEO Dov Charney is done with hipsters, but it has nothing to do with his company going down the toilet and nearing bankruptcy. Rather, Charney explains, hipsters are over, stylistically-speaking: “Hipsters are from a certain time period … The stereotype of a hipster is not something people aspire to anymore. Do you want to be a hipster? Nobody wants to be a hipster.” To change things around, Charney, the man who practically invented hipsterdom, is trying to take American Apparel in a preppier direction. But wait … aren’t hipsters all about being ironic? So technically, wouldn’t putting them in pleated skirts and oxford button-ups covertly mock the stodgy structures they rebel against, making them yet more hipster-y? We’re confused. Whatever. [Village Voice] Keep reading »
American Apparel may be going bankrupt, but recently the retailer’s new styles have been right on the money. Take, for example, this simple jersey tank dress with a sexy scooped back. Our minds are racing with a myriad of ways to use and wear this item. Beach cover-up? Comfy nightgown, perhaps? Trying going risqué with the look: pair the dress with a fun-colored bra that peeks out the back. Or go hipster-retro with spandex biker shorts underneath. Convinced? We’re already planning our AA lunch break shopping trip.