Even though she’s a mom, Victoria Beckham‘s taut and toned body in the new Armani ad released today is utterly devoid of wrinkles and jiggly bits. Gisele’s pregnant belly was flattened in the London Fog ads. Beth Ditto got fattened up on the cover of Love. Kim Kardashian appeared slimmed and lightened in Complex. Jeez Louise, the Photoshop-wielding warlocks should win big fat trophies for all their Great Moments In Airbrushing humdingers this year.
Or maybe airbrushed ads should get warning labels, says one British politician. Jo Swinson, a Liberal Democrat in the U.K., said that airbrushing should be banned on advertising intended for viewing by children younger than 16 and all other airbrushed images should carry labels that say what’s been altered.
It’s an absolutely brilliant idea. But unfortunately, it will never happen. Keep reading »
Come to think of it, it’s hard to think of an example of airbrushing gone right, but this London Fog incident is certainly disturbing. According to WWD, the company, which shot the campaign at the beginning of Gisele’s pregnancy, decided to erase her pregnant stomach in order to “respect her privacy.” It seems parent corporation Iconix, who also owns Rampage, transferred the supermodel to their London Fog division so she could wear trench coats instead of tight-fitting jeans. Is this some kind of bizarre maternity discrimination? If they were so concerned about hiding her pregnancy, why did they have to shoot her naked beneath said coat? And most importantly, how freakin’ weird does this ad look? [WWD]
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“I have wrinkles here [points to her forehead], which are very evident, and I will particularly say when I look at movie posters, ‘You guys have airbrushed my forehead. Please can you change it back?’ I’d rather be the woman they’re saying ‘She’s looking older’ about than ‘She’s looking stoned.’”
— Kate Winslet in Harper’s Bazaar Keep reading »
I think we all agree that magazines have gone a little overboard with Photoshopping photos in a quest for perfection on their beautiful, glossy pages. It can be detrimental to women’s attitudes about our own bodies when we see models with pencil-like legs and whittled-down waists. But what about when photo retouching makes women larger than they are in real life? Is that also bad for us “real” women? Keep reading »
French Elle has bitch slapped the fashion and beauty industries with their most recent cover. Again. For the second time this year, their cover shoot was minimally made up and, dare I say it, almost natural looking. We loved when they shot hottie model Eva Herzigova sans makeup a couple months again, putting her in a pared down white blouse and similarly laid back hair.
This time though, we weren’t so thrilled. Yes, we applaud the move away from airbrushed impossibility in the general sense, but Scarlett Johansson’s cover is a tad confusing. She’s minimally made up and there doesn’t seem to be blatant airbrushing, but the clothing is a bit trampy, the hair super boring and the expression utterly vacant. This one’s just not doing it for us. Keep reading »
We were psyched to learn that L’Oreal hired “Slumdog Millionaire”‘s Freida Pinto as its latest spokesperson. This is the first shot from the upcoming ad campaign. She looks … lighter. L’Oreal, have you learned nothing from the Beyonce debacle? [via Daily Mail U.K.]
Update: L’Oreal sent us this statement:
“L’Oréal Paris is thrilled to have Freida Pinto as a new spokesperson. The photo that accompanied our announcement is an existing publicity photo of Freida provided to L’Oréal by her management as we have yet to begin our initial project with her (or commenced any photography to date.) We are looking forward to working with Freida on her first L’Oreal campaign, which will take place in the near future.”
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On the heels of French Elle‘s no-makeup or retouching issue, Australian teen magazine Dolly is highlighting more natural photographs, as well. Most of the June “airbrush-free” issue’s photographs are un-retouched and labeled a “Retouch Free Zone” stamp.
We’re all for more reality in magazines, especially those geared toward girls. When I was devouring teen and women’s magazines at a younger age, I had no idea that retouching existed, and I thought I was the only person in the world who had visible pores on my face. While it’s great that this issue is happening (and will likely be repeated due to the response its getting, according to Dolly editor-in-chief Gemma Crisp), there might be some unfortunate effects. Keep reading »
Magazine editors seem to have noticed (at last!) that women need to see models and actresses in a truer form, without the work of makeup artists and retouchers to mask their pores, cellulite, and wrinkles. The upcoming issue of French Elle, which hits newsstands this weekend, features Eva Herzigova, Monica Bellucci, Sophie Marceau, Charlotte Rampling, and four other females sans fards, which is a French idiom that literally means “without rouge/makeup,” but implies “openness.”
We’re totally psyched to see beautiful women in a more natural, albeit still extremely flattering light. Photographer Peter Lindbergh snapped the women, so they’re not anything like the horribly unattractive candids our friends take of us around 1 a.m. after we’ve ingested a few cocktails, but they’re the closest a fashion magazine is going to get. Keep reading »
Hey, remember how we looked back at all the airbrushing scandals of the last year? Well here’s another! Kim Kardashian was photographed for the cover of Complex magazine, but I guess they forgot to Photoshop one of the images they used. It’s since been fixed on the website — Skinnier? Check! Whiter? Check! — but not before Animal NY could snag the before and after! [via Gawker] Keep reading »
Dove finally issued a statement about the Dove Campaign for Real Beauty ads and whether they were airbrushed. They say that there wasn’t any major retouching on the photos, only removal of dust and minor color correction. Pascal Dangin, the retoucher, confirms this: “The recent article published by The New Yorker incorrectly implies that I retouched the images in connection with the Dove “real women” ad. I only worked on the Dove ProAge campaign taken by Annie Leibovitz and was directed only to remove dust and do color correction — both the integrity of the photographs and the women’s natural beauty were maintained.” Who can you believe? [JolieNadine.com via Jezebel]
Previously: Even “Real” Women Are Digitally Enhanced Keep reading »