How bitter are we unwashed masses when we board a long flight and see those smug bastards in first and business class reclining on a bed with a down comforter, while we slog on back to our cramped economy seats? When we do take our seat next to the snogging couple or the mom with a crying baby, our only relief is to hit the recline button and push back about four to five inches. That is not reclining, darn it! Keep reading »
Off-fun-sive? Hilari-sexist? Don’t mind me: I’m just trying to think up a word to describe ads that I know demean women, but I actually think are pretty funny. Take this commercial for Air New Zealand, a faux-nature documentary about “cougars” and their prey. I’d be happy if I never again heard the word “cougar,” “puma” or “cheetah” to describe a sexually active woman in her 40s—but at least these folks are tongue-in-cheek about it. What do you think? [YouTube] Keep reading »
Air New Zealand is redefining the term “high fashion.” This pink Trelise Cooper frock will be pushing beverage carts past patrons in 2011. Offended by what some are referring to as the “Barbie uniform,” there has been sharp opposition to the dress. We think any demeaning qualities the design may inspire is overshadowed by the fact that the dress itself is just plain ugly. But alas, pink has, for better or worse, long been a flight attendant staple since the days when they were called stewardesses. Check out more bubblegum flight attendant fashions after the jump. [Jaunted] Keep reading »
Employees coming to work at onebestway marketing and design company back in April didn’t spend too much time choosing their outfits – for one special Friday, everyone showed up for work “au natural”. In an effort to boost office morale, the English company participated in Naked Friday, thought up by business psychologist David Taylor. Taylor asked all employees of the company to drop trou for one day to help the office get “up close and personal.” Yeah, because I’d definitely be more at ease in the office with my ta-tas hanging out. In preparation for the big strip down, employees were asked to photocopy a body part and sketch a naked model to calm their worries. Fortunately, the employees’ Full Monty was a success – morale is up and the company has two new clients. Their not-so-casual Friday was filmed and will be shown on Virgin 1 next Thursday. [The Sun]
Businesses baring it all is part of a new trend as companies get creative with their sales tactics to boost low morale and profits caused by the economic slow-down. Even though sex sells some companies think just being naked is enough. Keep reading »
As airlines across the globe are cutting back services in the economic slump, Air New Zealand gives their customers the “bare essentials.” In a new 45-second ad, the airline features Air New Zealand employees clad in nothing but body paint made to look like uniforms, giving literal meaning to their slogan “the airline with nothing to hide.” The three minute safety video shown on Air New Zealand flights (after the jump) is even better—employees demonstrating how to fasten your seatbelt while trying to keep their own naughty bits covered. The airline used real employees for the campaign, which makes me want to get myself on the next flight to New Zealand even more. [Huffington Post]
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