Tag Archives: advertising

Models Kick Actresses Out Of The Ad Campaign Racket

Lily QApril 29, 2010 //

For the first time in a very long time, most of next season’s major designer ad campaigns have been claimed by models, not actors. Alessandra Ambrosia grabbed the Moschino campaign, Karlie Kloss is going to continue to be all up in Dior’s piece, and Balenciaga is bringing on a cast of ten models for their upcoming ads. (That’s only a tiny sampling of campaigns that are going with models; check out tons more here). Actually, the only major designer brand that’s sticking with a celeb is Dolce & Gabanna — with Madonna. Though their names rhyme, we wish they’d jump on the model bandwagon, too. [The Cut] Keep reading »

This Vodka Will Leave A Mark On Your Knees

Lily QApril 29, 2010 //

In case you thought this was a joke, for a limited time return an empty case Flirt Vodka (a Bulgarian brand) to your local Flirt-carrying liquor store and get a free pair of knee pads. Klassy! [Copyranter] Keep reading »

Condoms Are For Ugly Folks!

Amelia McDonell-ParryApril 26, 2010 //

The problem with this ad campaign for OLLA condoms is obvious. In addition to being totally insulting, promoting that condoms are for ugly people doesn’t really do much to stop the spread of STDs. After all, perfectly good-looking people get herpes (Paris Hilton) and I really hope she wraps it up. Check out a few others ads from the campaign, after the jump… [Copyranter] Keep reading »

Louboutin Campaign Re-Tells Classic Fairy Tales With Shoes

Leonora EpsteinApril 22, 2010 //

Christian Louboutin‘s shoe designs are so lust-worthy that the man could put his stilettos in a dumpster, take a pic, and we’d still coo over the red-soled pumps. But naturally, Louboutin knows his wares are about a world of fashion fantasy. As such his spring 2010 campaign captures the latest models in stunning fantasy landscapes fashioned after classic stories and fairy tales like Alice in Wonderland, The Little Mermaid, and Snow White. See more pics after the jump! [Luxuo.com] Keep reading »

Study Shows Violent Fashion Ads “Lure” Consumers, But Is That All?

Leonora EpsteinApril 20, 2010 //

So, 2008 and 2009 saw some of the grossest, bloodiest, most violent fashion ads of all time. To refresh your memory, Duncan Quinn once depicted mobsters torturing female bodies, Alexander McQueen placed models on a bed of snakes, and Marc Jacobs dangled women out of buildings. (Drastic recessionary action?)

While things have quieted down a little bit, we may expect to see a resurgence in savage advertising thanks to a study published in the Journal of Consumer Research, which is making its rounds around the internet. The investigation, conducted by two female researchers, one from the University of Saskatchewan and the other from Santa Clara University, recorded the reaction and engagement of women as they looked at violent fashion campaigns. Keep reading »

Half Naked Girls Sell Jewelry By Pillow Fighting?

Lily QApril 16, 2010 //


Allegedly, this is a “lookbook” suggesting that French jewelry designer Kiss Me Zombie is showing off its wares in an attempt to sell them. They’ve got to be marketing the necklaces to dudes, ’cause those questionable closeups and the general ridiculousness of a girl-on-girl pillow fight seem to be selling something else entirely. Then comes the soap and water scene — an obvious next step from a pillow fight — where the jewelry makes a few cameos but is, unsurprisingly, overshadowed by half naked girls getting wet. (Ha, see what they did there?) [Animal] Keep reading »

Scarlett Johansson’s New Mango Campaign … Or Horror Flick DVD Cover?

Leonora EpsteinApril 16, 2010 //

Never has Scarlett Johansson stared so deeply into our eyes. In this shot from her latest Mango campaign, ScarJo’s psycho-stare is seriously playing with our minds. We can’t look away! Quick! Run to a Mango store before she comes at you with a bedazzled blazer! [Racked] Keep reading »

With A Name Like Coco, It Was Only A Matter Of Time

Leonora EpsteinApril 5, 2010 //

Coco Rocha markets Coke for Karl (say that three times fast). [WWD] Keep reading »

Burberry Kids Campaign Causes Womb Pangs

Leonora EpsteinApril 2, 2010 //

These child models for Burberry‘s kid’s collection are so cute we might puke. Doesn’t this kind of make you want to have kids just so you can parade them around in a mini Burberry trench? [Style Frizz] Keep reading »

What Does It Feel Like To Be A Male Victim Of Domestic Violence?

Amelia McDonell-ParryApril 1, 2010 //

The National Centre of Domestic Violencein the U.K. recently launched a campaign to bring awareness about male victims of domestic violence. This is certainly an important mission and the copy on their first advertisement (a portion of which you can see on the left) does a good job of summing up why male victims often do not come forward:

“We understand how it feels to be a male victim of domestic abuse. As a man, telling somebody that your partner is abusing you is difficult. You might feel ashamed, embarrassed, or worried you’ll be viewed as less of a man.”

However, as Sady Doyle points out at Broadsheet, the text in the ad is extremely, um, easy to miss in comparison to the image used. Check out the full shebang (which could be deemed NSFWish), after the jump … Keep reading »

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