This Week in Racially Insensitive Advertising News: the skin care company Nivea was forced to apologize yesterday after people objected to an ad that ran in the men’s magazine Esquire. The ad depicts a handsome, well-dressed black man holding a black, Afro-ed and bearded head in his hands, preparing to throw it into the distance, with the words “Look Like You Give A Damn: Re-Civilize Yourself.” Keep reading »
Tag Archives: advertising
Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »
Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.
Pink beer … sounds like wine. It sounds like champagne, actually. And pink champagne is already a thing. Ergo, pink beer is not something that needs to happen, except in La La La Marketing Land where advertisers think anything “pink” appeals to pretty, pretty princesses women. Newsflash, beer advertisers: maybe if every single one of your commercials wasn’t about T&A your products would appeal to us more! Keep reading »
Anyone can make a beer ad: boobs, butts, more boobs, and an ice cold brewski. Don Draper, we have a winner! It turns out that monkey advertising is very similar to that of their two-legged ancestors: sex sells. According to New Scientist, researchers will soon study the effect of ads on monkey behavior modification. Laurie Santos, the Yale University primatologist, and Keith Olwell and Elizabeth Kiehner, two New York ad execs, plan to advertise a tasty treat to brown capuchin monkeys who live in captivity. (They will probably use JELLO.) One treat will be advertised on “billboards” inside the monkeys’ enclosure and the other won’t be; when the capuchins are presented with the desserts, the researchers want to see if the advertising had any effect. But just how does one market JELLO to monkeys? Keep reading »
Hailee Steinfeld is 14 years old. She starred in “True Grit” and she’s also now the face of Miu Miu’s newest series of ads. That’s great, I suppose, but SERIOUSLY WHY WHY WHY can’t we get some grown ass women starring in fashion ads? Style blog Fashionista lauds the campaign for its minimal use of makeup and Photoshopping. Well, you know, when you’re dealing with practically prepubescent skin, you’re not going to have that many problems, now are you? What’s next? Second grade Prada models? Toddler Thierry Mugler campaigns (somewhere in a marketing meeting someone is pitching this right now)? Miu Miu and the rest, start showing your clothes on real women — don’t condescend to us with teens, please. Keep reading »
CoverGirl is facing criticism for its LashBlast Volume Mascara ad starring “America’s Next Top Model” winner Nicole Fox who wears false eyelashes when the campaign promises “true volume.”
The beauty brand’s print ad features two split images of the 20-year-old Colorado native — one with long, lust-worthy lashes and the other with clumpy and short lashes — and a close-up shot of the mascara bottle and wand with the text:
“If your mascara promises volume but delivers clumps – that’s false! True volume comes from our big brush, not from big clumps. Try LastBlast Volume for yourself. You may never go “false” again.’” Keep reading »
Matt Simpson of Tempe, Arizona is willing to go the distance to find the woman of his dreams online. Because he finds dating sites to be overcrowded and shallow cesspools where women get bombarded, he decided to take a more original approach to increase his odds of finding love. At a cost of $0.75 a click, Matt started his own Facebook ad campaign in which he describes himself as an “active, aware 30-something seeking a balanced woman like you.” He set his campaign to target women whose profiles indicate an interest in yoga, meditation, and New Age books. You can click on his ad to be sent directly to a profile where you learn more about Matt. Keep reading »
Me: Umm, excuse me?
Me: I’m sorry, it’s just that I couldn’t help but wonder what you’re doing… Keep reading »