It’s an advertising scheme Don Draper surely thought about but could never have voiced in the 1960s: paying young women to wear advertisements … on their thighs.
A Japanese marketing firm is paying women ages 18 and over $121 a day to wear temporary tattoo-like stickers carrying advertisements, Business Insider explains, in the space between the hem of a short shirt and a kneesock is called “zettai ryouiki” in Japanese. Thigh-vertising isn’t just about getting eyeballs on the street (although, that too): the young women who are hired for thigh-vertising must prove their popularity on social networks and post pictures of their advertised thighs online, posing in at least two locations. Keep reading »
Women, we are difficult, fickle creatures. In our tabloids we body shame famous ladies, and in our magazines we gawk at every slim model body demonstrating the latest fashion trends. But when it comes to advertising? We don’t want skinny models or famous women. A new study from the Warwick Business School found that women are actually turned off by advertising featuring products set alongside models and celebrities.
That’s because, say researchers, skinny minnies and beautiful celebrities make us feel bad about ourselves.
Duh. Keep reading »
Because she isn’t busy enough winning awards, acting and generally being pretty awesome, Jennifer Lawrence took on yet another role–that of the new face of Dior’s Miss Dior handbag. The ads were shot by Willy Vanderperre and styled by Olivier Rizzo. And doesn’t Miss Lawrence look divine? [WWD]
“Lost in Translation” is one of my favorite movies, because of course it is. I am either a walking stereotype (entirely possible) or I just really want to be the Charlotte to Bill Murray‘s Bob Harris (yes, 1,000 times yes; I’m super weird about Bill Murray). If you’ve seen it (and if you haven’t, do that), you’ll recall that aging American movie star Bob Harris travels to Tokyo to film a high-paying commercial spot for a whisky company called Suntory. With that said, I encourage you to watch this 17-second Japanese Jim Beam ad featuring aging American movie star Leonardo DiCaprio. Tell me what you think. “For relaxing times, make it Suntory time.”
I will say this: Leo appears exponentially more chipper than Bob Harris did in his clip, but who knows what he’s really got brewing inside? (Leonardo DiCaprio’s Internal Monologue: “Models. Models. Models. Blondes. Save elephants. Save tigers. Models. Save models.”) [Vulture]
French lingerie line Valega made some weird boob cartoons to promote their Finally Together push up bra. The ads feature animated breasts (with arms and legs) joyfully reuniting. In this commercial, right and left breasts meet at the airport and engage in a highly disturbing nipple bumping squishfest. The other spots take place respectively at a ship dock and on the set of a TV game show. I’ve included them after the jump for your viewing pleasure (maybe pleasure isn’t the right word). Breast anthropomorphism frightens me. [Ad Week] Continue reading
The British Advertising Standards Authority strikes again! The ad censorship watchdog, responsible for putting the kibosh on everything from scummy American Apparel ads to a photo of an underage Dakota Fanning holding a perfume bottle between her legs for Marc Jacobs, is cracking down on another campaign. Next up on the chopping block is a Chanel Coco Mademoiselle fragrance commercial starring Keira Knightley. Keep reading »