Posts tagged "advertising"

A Scrotum Itch Commercial Worth Watching, Even For The Scrotum-Less

I have no business watching a scrotum itch commercial, much less one in Japanese. But I don’t regret the minutes of my life I’ll never get back after watching this on repeat. There’s itching. There’s singing. There’s dancing (sort of). Why can’t Vagisil commercials be this funny? (I mean, outside of “Saturday Night Live.”) [Copyranter]…

Jessica Wakeman / January 24, 2012

The French Can Even Sexualize Friggin’ Weight Watchers Ads

First of all, we need to discuss: the French have Weight Watchers? Whatever happened to French Women Don’t Get Fat? Zut alors! Excuse me while I call Le Boyfriend toute suite to inform him of this stunning factoid, as his most beloved leisure time activity is to sneer at Americans licking Cheeto dust from between their fingers.

Jessica Wakeman / January 18, 2012

Beyoncé’s Album Promo Photos Are Unrecognizable

The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents ca…

Rachel Krause / January 18, 2012

Libra Tampon Ad Called Transphobic For Implying “Real Women” Have Periods

When pop culture depicts transgender people, they usually do it in such a facepalm way that I wonder why anyone bothers anymore. The latest what-were-you-thinking? comes courtesy of Libra tampons in New Zealand, which aired a commercial that implies trans folks who dress as women are not “real women.” The commercial shows an ostensibly “real” woma…

Jessica Wakeman / January 3, 2012

Jennifer Hudson Duets With Her Larger Self In Weight Watchers Ad

Jennifer Hudson duets on “I Believe In You & Me” with her larger self — the self that competed on “American Idol,” the self that starred in “Dreamgirls” — in a Weight Watchers commercial that I have to admit is kinda touching. (And that’s not usually something I would say about a Weight Watchers commercial.)…

Jessica Wakeman / December 26, 2011

Girls Can Like Superheroes, Boys Can Like Pink Stuff

Let’s do the Time Warp, yeaaaah!

Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goe…

Jessica Wakeman / December 25, 2011

Durex Ad Promotes Not Discussing Using Protection

Look, I get it. This Durex condom ad, which is running in India, is supposed to be funny. The condoms are so thin, she can’t feel ‘em! But the obvious problem is that these ads teach the most important lesson about safe sex — discuss the use of protection before you f**k! Don’t let a…

Amelia McDonell-Parry / December 21, 2011

Evening Quickies: Taylor Swift Cover Girl Ad Accused Of Egregious Photoshopping

Uh oh. A group called the National Advertising Division has accused CoverGirl of Photoshopping Taylor Swift’s NatureLuxe Mousse Mascara ad to the high heavens, enhancing Swift’s lashes postproduction in a way that portrays the product inaccurately. Proctor & Gamble will reportedly discontinue using that particular campaign. It’s never good news when an ad campaig…

Jessica Wakeman / December 20, 2011

Does This Equinox Ad Offend You?

I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand,  I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding…

Jessica Wakeman / December 20, 2011

Vintage Ad: Blow In Her Face And She’ll Follow You Anywhere

Really guys, this is all it used to take — blow some smoke in a girl’s face and she’d drop her panties for you like that. Really, the ’60s were such a great time to be a dude. [Bored Panda]…

Julie Gerstein / December 3, 2011

Condom Company Scares Guys Into Wrapping It Up Via Facebook

Of all the good reasons to wrap it up, not bringing a bundle of joy into the world who you are ill-prepared to care for is a big one. A Brazilian ad agency took this idea to the extreme by Facebook friending young men with a profile of their fake “baby” with their name followed…

Jessica Wakeman / November 29, 2011

What Ad Agencies Created When Asked To “Rebrand Girls”

It’s a sad but true fact that in some parts of the world, especially China, baby boys are favored over baby girls. In fact, boys are so strongly favored in some rural areas of China that girls are aborted after their gender is known and as a result there’s a drastic imbalance in the population.

Jessica Wakeman / November 29, 2011

Does Benetton’s New Campaign Totally Miss the Mark?

United Colors of Benetton made a name for itself in the ’80s and ’90s for provocative, envelope-pushing advertising that urged consumers to question their cultural assumptions and values. But that was nearly 20 years ago, and since then, Benetton has struggled to find its foothold. For their newest campaign, they collaborated with “research communication center&#8221…

Julie Gerstein / November 16, 2011

10 Retro Ads Targeted At Women

Last night, I fell into a little bit of Flickr k-hole as I discovered and combed through a treasure trove of vintage ads targeted at women. Various household cleansers! Brillo pads! Life-changing appliance materials! A perfume called “Macrame”! And a crocheted toilet paper cover that looks like a poodle? Oh yes. Some of these are…

Amelia McDonell-Parry / November 4, 2011

Katy Perry As Snow White

Katy Perry said goodbye to her cotton candy pink locks in this ad for GHD hair styling products. Instead, she channeled her inner Snow White, holding a poisoned apple. Personally, I love this look and think it’s far superior to either Kristen Stewart or Lily Collins as the fairy tale heroine. I also love the…

Kate Torgovnick/Kate-Book.com / October 5, 2011

Is This Olympus Camera Ad Sexist?

One of the things that comes up in a gender studies class is the concept of the “male gaze.” Generally speaking, it’s the idea that men have a particular and at-times oppressive way of envisioning women (innocent, helpless, submissive, dumb, etc.) which is reflected through the media. The excellent blog Sociological Images hazards a gue…

Jessica Wakeman / September 15, 2011

Video: Rosie Huntington-Whiteley’s Burberry Body TV Ad

You’ve seen the controversial Burberry Body fragrance print ad starring a nearly nude Rosie Huntington-Whiteley dressed in just a rose gold satin trench coat. Well, check out the Mario Testino-filmed TV advert where the “Transformers 4″ actress strips down while spritzing on the sexy new floral fragrance.
“It’s the Burberry world translated into a…

StyleList Home / September 4, 2011

New K-Y Commercial Features A Lesbian Couple

I do a lot of grumping and grousing here at The Frisky. But when companies do something awesome, I like to give credit where credit is due. K-Y jelly has some new commercials going on the air in September for it’s K-Y Intense lube and one of them features a lesbian couple. (They’re…

Jessica Wakeman / September 2, 2011

Hair Salon Defends Domestic Violence-y Ad

“Look good in all that you do” is not a slogan you expect to see next to a woman with a nasty-looking black eye. Then again, no one denies the Fluid hair salon in Edmonton, Alberta, was not trying to shock. The ad depicts a woman with a funky hairdo and a black eye sitting…

Jessica Wakeman / September 1, 2011

First Look: Alexa Chung’s New Madewell Collection Ads

Model Alexa Chung unveiled the first crop of ads for her second collaboration with hipster prep designer Madewell, and as usual, Chung looks stunning. Supposedly inspired by “girls in bands, or girls standing side of stage … I felt like they’d be on tour so they wouldn’t mind getting cold,” the ads were fittingly shot…

Julie Gerstein / August 23, 2011
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