Posts tagged "advertising"

Ukraininan Women Will Steal Your Husbands, According To This Dutch Commercial

Today in Awkward Diplomatic Kerfluffles: the entire country of Ukraine is pissed at the entire country of The Netherlands for airing a commercial that implies sexy, sexy Ukrainian women are a bunch of husband-stealing sexpots. The ad was made by a Dutch energy company called NLE and references the Euro 2012 soccer games, which will…

By: Jessica Wakeman / April 27, 2012

“Sexist” Brazilian Gym Ad Fails To Capture Our Outrage

I don’t fully understand why these ads  are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of…

By: Jessica Wakeman / April 27, 2012

Care For Some Breast Milk With Your Oreo Cookie? (NSFW)

On the subject of breastfeeding in public, I’m the most hippie-dippy of the hippy-dippies. Whip those puppies out any place you want, mama!

But one place I’ll agree breastmilk does not belong is this South Korean Oreo cookie ad.  (See the full pic after the jump.)…

By: Jessica Wakeman / April 19, 2012

Today’s Lady News: Extra-Large Condom Ad Zeroes In On Ladies Scared Of Big Penises

Big penises have us running to lock ourselves in the bathroom, don’t they, ladies? That’s what the ad agency behind a (real?) ad for Prudence Extra-Large Condoms wants to think. Although the idea of the ad is clever — a long, wordy rant from a guy trying to be “persuasive” — the actual text…

By: Jessica Wakeman / April 17, 2012

16 Totally Random And Kind Of Embarrassing Celebrity Endorsements

Sometimes, we suppose, even celebrities need a few extra bucks. Maybe they want to buy a new Benz or a house in the south of France or add a bowling alley to the basement of their mansion? Either way, they often turn to advertising when singing, acting or modeling gigs start to dry up. But…

By: The Frisky / April 12, 2012

A Sentiment We Can Stand Behind

A friend of mine posted this on her Facebook wall this morning. I’m not sure if she was the one who snapped it, or if she grabbed if off of someone else’s wall, but either way, this little bit of guerrilla graffiti espouses a simple truth about advertising and marketing.

By: Julie Gerstein / April 5, 2012

“Shop To Win” Commercials From Kohl’s: Clever Or Cringeworthy?

If you’ve turned on the TV at all in the past couple of weeks you’ve surely seen the “Shop to Win” commercials from Kohl’s. If not, here’s the general premise: a legendary female athlete (swimmer Dara Torres, skier Lindsey Vonn, and soccer star Mia Hamm have all been featured) sits in an empty room and…

By: Winona Dimeo-Ediger / April 3, 2012

Remixed Toy Ads Tell The Truth About Gendered Marketing

It’s common knowledge that toys are marketed to boys and girls in hugely different–and often troubling–ways. Media literacy advocate and video artist Jonathan McIntosh has come up with a super effective way to illustrate those differences. It’s called the Gendered Advertising Remixer, and the concept is simple: on one side of the screen is a…

By: Winona Dimeo-Ediger / April 2, 2012

Actress From Rapey Belvedere Vodka Ad Files Lawsuit

Two weeks ago, Belvedere Vodka tweeted an ad depicting a man pulling a surprised, open-mouthed woman down onto his lap. The headline read: “Unlike some people, Belvedere always goes down smoothly.” Decent people got the skeevies and called the ad out as rapey. Belvedere quickly tweeted that they were sorry “if any of our fans were…

By: Jessica Wakeman / April 2, 2012

Unattainable Womanhood, As Explained By This Old Bill Blass Perfume Ad

She’s supposed to “get gorgeously dressed in 15 minutes flat,” but not worry about her hair getting wet in the rain. She’s supposed to love a good laugh, but can’t gossip. She’s a big eater, but doesn’t drink white wine. And on, and on, and on. According to this old ad for Bill Blass Perfume,…

By: Jessica Wakeman / March 27, 2012

Booze, Bras & Husbands: What Women Want According To Vintage Advertising

We love to get nostalgic — from remembering our ’90s girlhood (like N*SYNC and Disney princesses) to learning about the history of corsets to just ogling glamorous pinups of the ’40s and ’50s. And when it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women. Vintage…

By: Tres Sugar / March 5, 2012

Cosmo‘s Very First TV Ad Was Kind Of Sexist

What can we say about Cosmopolitan today that wasn’t true about Cosmopolitan in the past? According to the very first commercial that promoted the magazine brand in the UK, not much.

The 1972 commercial, unearthed by Copyranter, features a number of women talking to men. Specifically, the men are asking women how they managed to pull off things like…

By: Styleite / March 4, 2012

This Is Definitely The Way To Get Women To Buy Greek Yogurt

I suddenly feel very hungry for some Greek yogurt. More specifically, for a sexy man slathered in the stuff. Fitness expert Stefan Pinto would rather get naked (and covered in yogurt) than get fat. Voskos really knows how to sell their product. With ads like this, it’s no wonder that Greek yogurt is becoming the…

By: Ami Angelowicz / March 3, 2012

“Downton Abbey”‘s Lady Sybil Crawley Is A Jewelry Model Now

Lady Sybil Crawley on “Downton Abbey” is my new girl crush and not just because she’s a rabblerousing feminist. The actress who plays Sybil, named Jessica Brown Findlay, is a jaw-droppingly lovely “English rose,” as they say. Jewelry designer Dominic Jones must agree, because he’s hired Jessica to appear in ads for his new jewelry…

By: Jessica Wakeman / February 28, 2012

“Mad Men”‘s Falling Man Gets Graffitied Up

I’m so accustomed to seeing penises scrawled on Reese Witherspoon’s face on those “This Means War” posters that it’s refreshing to see graffiti that’s not an ode to the male anatomy. Oh, I’m sorry. Are we not supposed to call it “graffiti”? Is it called “street art” because the doodles are on posters for “Mad…

By: Jessica Wakeman / February 20, 2012

Pinterest Is Making Money In A Slightly Shady Way

I’ve recently developed a fairly severe addiction to Pinterest, as has pretty much everyone else I know (related: do you follow The Frisky’s boards? You totally should!). Pinterest allows users to “pin” pictures of things they find on the internet to themed boards and share with friends: in effect it gives people a way to…

By: Winona Dimeo-Ediger / February 9, 2012

Lost In Translation: Here’s One Ironically Big Foreign Language Foul

Concierge. Chignon. Soirée. Saying things in French just makes you seem so fancy, right? Hate to break it to you, Nancy’s, purveyor of fine frozen foods, but your use of “petites bites” isn’t what you think it means. Because the French translation of this is “little dicks.”

Little dicks, big compliments? Well, that’…

By: Leonora Epstein / February 8, 2012

Evening Quickies: Behold, Michael Fassbender’s Naked Butt

Michael Fassbender’s been sharing his naked tush with the world since he was 25 and he filmed this commercial for the European airline SAS. You’re welcome! [Queerty]
Oprah is denying she is Blue Ivy Carter’s godmother. Whatever, that kid is going to get baller gifts from her anyway. [Mommyish]
Fran Drescher say…

By: Jessica Wakeman / January 27, 2012

Today’s Lady News: British Plastic Surgeons Say Advertising Their Procedures Should Be Banned

The British Association of Aesthetic Plastic Surgeons, a society of plastic surgeons, says what they perform are medical procedures and the procedures should not be advertised the same way clothing or cosmetics are. BAAPS also asked that annual checks be carried out on surgeons. The group said it is concerned by the increasing attitude…

By: Jessica Wakeman / January 27, 2012

A Scrotum Itch Commercial Worth Watching, Even For The Scrotum-Less

I have no business watching a scrotum itch commercial, much less one in Japanese. But I don’t regret the minutes of my life I’ll never get back after watching this on repeat. There’s itching. There’s singing. There’s dancing (sort of). Why can’t Vagisil commercials be this funny? (I mean, outside of “Saturday Night Live.”) [Copyranter]…

By: Jessica Wakeman / January 24, 2012
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