This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.
My main complaint about the ad was that it’s voyeuristic. As a viewer, you’re not entirely sure the subject is aware she’s being photographed while sexily dressed because the image was taken either through a door or a mirror. That’s too creepy for my liking. But a lot of women saw this ad and thought it implied a victim of rape or domestic abuse. Keep reading »
The only people I know who own trucks are women. I know two female truck owners, but that’s not that exciting, because I don’t live a Truck Lifestyle. Perhaps Chevy, makers of the Silverado pick-up truck, have realized that they know a lot of female truck drivers, too, because they’ve created this ad (finally!) focused on selling trucks to women. Keep reading »
The idea behind TrueCar.com is to provide people with a benchmark for how much they should be paying for a car so that when they go to a dealership, they can be somewhat knowledgeable when they bargain. I actually think it’s a great idea and I would totally use it if I hadn’t seen their commercial first. The commercial shows only women talking about how they just get so nervous at car dealerships all by themselves without a man by their sides. One woman even exclaims that she can go to the dealership without a “dude” now that she has TrueCar! Would it have been so hard to throw in one man talking about how helpful TrueCar is? Couldn’t the woman have been happy she could go confidently to the dealership without “someone who knows a lot about cars” instead of a “dude”? Keep reading »
Maybe I’m just a sexist pig, but I fail to get a boner for this allegedly sexist Equinox billboard in Bethesda, Maryland, that has a group of mothers petitioning for its removal. The billboard depicts an attractive young woman, fully clothed in a dress and heels, crawling on a pool table while she shoots a ball with a cue; the tag line, “Dexterity,” is obviously a reference to the fact that she’s bent over in what is both a billiards and doggie style position. The image was photographed by Terry Richardson, known for both his provocative photos and for being a perv with the women he shoots.
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A Wisconsin newspaper just made “The Vagina Monologues” a whole lot dirtier: changing the title to XXXXXXX. The Ashland Daily Press censored the word “vagina” in an ad for the upcoming production of the famous Eve Ensler play. In the ad the word “vagina” was marked out repeatedly with Xs in order to obscure the word. The paper also removed the full description of the production and an additional warning that the play contained material about violence against women, sexual content, and graphic language. At least on their web site, the Ashland Daily Press explained that in the play women “reference subject pertaining to women’s bodies, different experiences both good and traumatic, self image and empowerment.” It looks like they could use a little empowerment of their own if they’re still treating “vagina” like a dirty word. [Jezebel]
In Russia, you don’t have period, period has YOU! In all seriousness, this Russian Tampax commercial (very graphic, by the way, so if you’re squeamish, skip), shows the imagined terror of mixing periods and open water swimming. Any truth to the notion that periods attract sharks? According to Vancouver Aquarium spokesperson Ann Dreoloni, “Honestly, I think the jury is still out on this question. According to what I have read so far, there are people who believe the chance of a shark attack is greater while menstruating … and others who think this has absolutely no impact on shark attacks at all.” And shark behavior expert Ralph S. Collier says, adorably uncomfortably, “If it’s a young lady for whom it’s that time of the month, it’s better to be safe than sorry. Better to wait till everything is back to normal to go into the ocean.” Ha! Normal. How antiquated. In any case, two shark experts is enough to convince me — I’m staying on the shore when sharks are in the water. [LiveLeak]