I have no business watching a scrotum itch commercial, much less one in Japanese. But I don’t regret the minutes of my life I’ll never get back after watching this on repeat. There’s itching. There’s singing. There’s dancing (sort of). Why can’t Vagisil commercials be this funny? (I mean, outside of “Saturday Night Live.”) [Copyranter]
First of all, we need to discuss: the French have Weight Watchers? Whatever happened to French Women Don’t Get Fat? Zut alors! Excuse me while I call Le Boyfriend toute suite to inform him of this stunning factoid, as his most beloved leisure time activity is to sneer at Americans licking Cheeto dust from between their fingers.
But of course, since France does have Weight Watchers, they will find a way to make it sexy. Super-sexy. Phallic-foods-enticingly-fed-into-glossed-and-lipsticked-mouths-super-sexy.
See images from the French Weight Watchers campaign after the jump:
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The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents can be contributed to digital retouchers and the outlets that choose to release the images … but what about your own album cover and promo ads? The photos accompanying Beyoncé’s most recent release, 4, have stirred up controversy and it’s not a struggle to see why. Beyoncé is a fairly light-skinned black woman and she generally keeps her hair lightened to a shade that’s more caramel than chocolate. But these shots have her looking straight up like Lindsay Lohan with a subtle tan. If you showed me this image on its own and asked me who it was, Beyoncé would be my last guess.
Again, these light-skinned images are promotional ads for Béyonce’s own album, which leads me to believe that she absolutely approved the photos. [NYMag.com]
When pop culture depicts transgender people, they usually do it in such a facepalm way that I wonder why anyone bothers anymore. The latest what-were-you-thinking? comes courtesy of Libra tampons in New Zealand, which aired a commercial that implies trans folks who dress as women are not “real women.” The commercial shows an ostensibly “real” woman standing next to a trans person in the bathroom, who I guess is a drag queen. They both put on their lip gloss and mascara and adjust their boobs in their tight party dress. Then the “real” woman pulls a tampon out of her purse. The drag queen makes a “hmmph!” face and walks away. Keep reading »
Jennifer Hudson duets on “I Believe In You & Me” with her larger self — the self that competed on “American Idol,” the self that starred in “Dreamgirls” — in a Weight Watchers commercial that I have to admit is kinda touching. (And that’s not usually something I would say about a Weight Watchers commercial.) The “new” Jennifer is much more polished; yes, she is slimmer but her movements less theatrical, her outfit is more chic and her hair is straightened. In short, she’s conforming to a more mainstream version of beauty — some might even say a white standard of beauty. I’m happy if she’s happy (and, perhaps, healthier, although we know people are created in all shapes and sizes and can be healthier at a larger body weight). I just thought the “old” Jennifer — who made it in Hollywood on her considerable talent despite being larger than the average starlet — was cute, too. [Essence] Keep reading »
Let’s do the Time Warp, yeaaaah!
Amelia has gone back in time and unearthed a video of Baby Jessica Wakeman (real name: Riley), who is just as opinionated as she is in adult form. Riley is seen shopping in a toy store, with a man I presume is her father, when she goes off on a rant about how pink is not just for girls. You tell ‘em, Riley! And in another 15 years, there is an internship waiting for you at The Frisky. [YouTube] Keep reading »
I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.
However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.
What do you think? Let us know in the comments. Keep reading »
It’s a sad but true fact that in some parts of the world, especially China, baby boys are favored over baby girls. In fact, boys are so strongly favored in some rural areas of China that girls are aborted after their gender is known and as a result there’s a drastic imbalance in the population.
But even in countries where baby girls are brought into the nursery, parents can have a hard time when they learn they’re decorating it pink instead of blue. This has a lot to do with existing sexist prejudices that adversely impact females in society — like lack of access to education and employment — that privilege males and incentivize parents to have boys.
So the magazine Fast Company thought up something completely innovative: it asked a half dozen ad agencies to rebrand girls with mock advertisements. Oh, if sexism were only as simple as bad advertising! The agencies primarily focused on targeting parents — er, consumers — in the U.S. and China and several opted to highlight perceived reasons that girls are better than boys, rather than just appreciating girls for their own sakes. For that reason I’m not sure I like all of these, although all the mock ads are certainly creative.
Take a click through and tell me in the comments what you think! [Fast Company]