Marie Claire Australia asked six of the country’s top ad agencies to create a print ad encouraging women to love their bodies. They wanted to see what advertisers could come up with free from restrictions placed on them by their client (“Don’t make the woman trying to lose weight look fat!”) Big agencies like Ogilvy and Publicis submitted entries and, well, I kinda wish this project were real.
After a jump, see a couple of the fantastic, body positive ads: Keep reading »
See that gorgeous lady starring in one of the new spring/summer Diesel ads? That’s a New York fashion blogger named Jillian Mercado. She’s been a fixture in the fashion industry for years, graduating from the Fashion Institute of Technology, working at magazines like Allure, and never letting her muscular dystrophy — or the wheelchair it requires her to use — slow her down. When Diesel artistic director Nicola Formichetti was casting for the brand’s new campaign, which is focused on community and connection, Mercado’s bold style and attitude was a perfect fit, and the response to her ads has been great. “You don’t have to be a conventional model type to represent a brand,” Formichetti told Women’s Wear Daily. I love that companies are finally, finally starting to get this. [Jezebel]
The football game will be nice and all, but the real highlight of Super Bowl Sunday will be the “Full House” reunion on our television screens. Dannon Oikos’ poster boy, John Stamos (known to most of us as Uncle Jesse), will reunite with his former “Full House” costars in a Greek yogurt commercial on game day. Bob Saget and Dave Coulier will step in as his on-camera roommates, just like the good old days of the series. Sure, it would be more fun if the whole cast were there, and it’s a little awkward that this reunion comes under the pretense of selling yogurt. But still! I’m unable to contain my utter glee at the thought of them back together. You can check out the preview above. (Yes, we live in an age in which you can watch commercial for a commercial, which is a little too meta for me to grasp). [Adweek]
The season four premiere of “Louie” is still five months off. But we can content ourselves with a little bit of Louie C.K. — well, parts of him, anyway — in these funny mashups on the Tumblr Louis CK One. Each one spoofs the traditional style of a sexy CK One ad with Louis CK-ian imagery. Like, you know, his cute pudgy belly. [Louis CK One]
Jes Baker of The Militant Baker has done some really powerful, creative projects in the name of body positivity and fat acceptance, but her most recent undertaking might be her best one yet. Jes teamed up with photographer Liora K to produce a series of mock perfume ads for a made-up fragrance called “Lustworthy.” The images have all the trappings of traditional fragrance ads — sexy models lusting for each other, risque positions, an intense physical connection, skimpy lingerie in a snowy forest, etc — but there’s one major difference: the female model in these ads isn’t tall and skinny, she’s plus-size.
The photos will make you do a double-take and might even make you uncomfortable, but that’s the whole point. Keep reading »
Just when you thought advertising was nothing but a barren soul-sucking trap (I mean, that’s mostly what it is, right?), a company actually bothered to put a little creativity into their commercial. This Volvo ad stars action hero Jean-Claude Van Damme doing one his famous splits while balancing between two trucks and was shot at sunrise in Spain, all in one take! That’s freakin’ cool. Maybe it’s a little weird to get emotional over a car commercial, but this is just too impressive. Also, it’s set to an Enya song. Because of course it is. [A Cup of Jo]