Oh Axe, will your sexist ads know no bounds? This time around, the male product line is shilling its tire-shaped “Detailer Shower Tool” (that’s the manly name for a loofah, FYI) by implying the user is washing off the perfume scene left by a chick (on his ear) and her mother (on his knees). Because he was doin’ them at the same time, get it?! As Context.org asks, have threesomes become so commonplace that companies like Axe need to take it up a notch by titillating their audience with mother-daughter sex? Keep reading »
Tag Archives: advertising
Sirens siren Heather Wood Rudulph has written a piece for Huffington Post about five reasons we still need feminism, including the recent murder of abortion provider, Dr. George Tiller, and the propensity of pop culture to make women look like marriage-crazy loons.
Her five reasons are just dandy, but why limit ourselves to only five? It was depressingly easy to think of five more reasons we need more of the F-word. Keep reading »
Historically, if that’s a word that can be used in relationship to blogging, Gawker Media ladyblog Jezebel has dedicated much its blog’s space to pointing out sexism in advertising — or what they deem “badvertising.” So, if the Jezebels are the self-proclaimed policewomen of what they perceive to be rampant advertising industry misogyny, what’s up with today’s ad campaign? Brought to you by the makers of Belvedere booze, the ads blanket the site from sidebar to marquee to mid-page. What’s the campaign’s theme? Masturbation! Or a liquor-and-sex-laden play on “maceration,” anyway. The copy: “maceration should never be rushed,” “maceration is all about technique,” “maceration is perfectly natural.” The ads feature a rotating red raspberry that’s decidedly clitoral paired with a throbbing “touch” message. The mid-page version features a woman — only her head is cut off, so you can’t see much of her but, well, her tits. The funny thing about Jezebel’s take on ads is that you can never quite tell what they’re going to declare misogynist. So far as I can tell, pretty much anything a) sexual and b) targeting women is TOTALLY MISOGYNIST and COMPLETELY SEXIST. Not quite sure how that works, but I guess it’s different when they’re taking the advertiser’s money. Then, bring on the decapitated women and rotating clitoris, by all means. After the jump, check out the decapitated lady paired with a post pointing to purportedly sexist marketing. Keep reading »
It’s an ad, but that doesn’t make it any less appallingly adorable. Check out this awesomely happy-happy-joy-joy Coca-Cola summer ad that’s running in Europe. Starring a freaky dude on top of a hill who plays a magical organ, a cast of furry beasts who warble and dance charmingly when injected with arcing streams of soda, and a bunch of freaky, gyrating hippies running around like it’s the summer of ’68, and you’ve got advertising viral gold. They call them Coke Creatures. I call them beasts so cute I want to squeeze them until their heads pop off. Shot in New Zealand, the supercute spot features the happy tunes of Scottish singer-songwriter Calvin Harris. Keep reading »
The Museo Tamayo in Mexico City has created some shock-advertising that has left some viewers scratching their heads and some suggesting misogyny. In the ad, a woman stands in what one can assume is the museum, her finger on her chin as if contemplating a work of art hanging on the wall in front of her. In response to whatever it is she sees, her heart is exploding out of her chest in the shape of a gory fist. Shocking? You bet. Misogynist. I’m not so sure. Jossip seems to think the violent image is woman-hating: “Because nothing says modern art like a bloody fist violently ripping out of a woman’s chest.” Copyranter, on the other hand, just thinks it’s obnoxious. So, what do you think? To find out, check out the full graphic image after the jump. Keep reading »
A friend emailed me some ads for Goldstar, an Israeli beer. The tagline for the campaign is “Thank God you’re a man.” After the jump, see the ads and why I’m thanking God I’m a woman. Keep reading »
Is it just me, or is this VW ad … creepy? Copyranter reports this odd Volkswagen campaign was birthed in Lebanon, where a “new brood of Beetles was apparently only available by ‘special delivery.’” I guess they have some pretty big auto-wombs over there. It sure looks like it’s going to hurt coming out, doesn’t it? Copyranter suggests that if this ad ran in the States, people would have conniption fits. What do you think? Does this image make you want to buy a VW Beetle — or glue your thighs together forever and ever? (You can eye the ad in jumbo-size here.) [Copyranter] Keep reading »
Nastia Liukin gets to do the coolest stuff now that she’s a big-time Olympic medalist. As if playing herself in an episode of “Gossip Girl,” being in a CoverGirl ad, sitting in the front row at fashion shows, and getting a Wheaties box weren’t enough, Liukin will also be the face (and very flexible body) of Max Azria’s spring campaign. “The spring collection was inspired by movement and modern dance so she was perfect,” said Lubov Azria, creative director. We might resent some girls for this kind of success, but Nastia just seems nice, not nasty. [WWD] Keep reading »
A 50-year-old Madonna will be the new face of luxury brand’s Louis Vuitton’s spring/summer 2009 collection. The idea to use Madonna came to Marc Jacobs, the label’s creative director, while watching her concert in Paris last year. “I just blurted out, ‘I think we should do Madonna,’” he said. “I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.” He sent her a text asking if she’d be interested, she replied, “I’d love to,” and she was quickly reunited with photographer Steven Meisel, who took the pictures for her infamous Sex book in 1992. Madonna resurrects the whole underwear-as-outerwear schtick in Meisel’s shots of her wearing fishnet tights and LV lingerie in a smoky French bistro setting. In another one of the six campaign images, Madonna actually dons a jacket.
Antoine Arnault, Louis Vuitton’s communications director, explained their choice in the Queen of Pop: “Madonna is glamorous. She has a global image. She’s the ultimate performer and businesswoman, and not someone who is just a famous singer. She has travelled. She has tried to change things.”
The more-than-famous singer was reportedly paid $10 million for her hard day’s work but Arnault has denied the figure, saying the real fee was “very far away from that.” Hopefully, she got to keep the panties. [Telegraph.co.uk]
Keep reading »
The holiday season is filled with so many awkward family moments. Like, “Oh, pajamas. They’re, um… pink!” Or, “It’s a good thing Grandpa switched his prostate meds.” It can be scary stuff people, but I didn’t want to freak you out before you got cornered by a week’s worth of bonding time. Now that we’ve all officially survived the triumvirate of American high holy days, we can finally breathe a sigh of relief and laugh at this vintage mother/daughter moment. It left me with a not so fresh feeling — my lunch making its way back up. Guaranteed, nobody’s vagina stinks as much as this conversation.