Tag Archives: advertising

T.I.’s Akoo Jeans Ad Has Done Its Job, Now It Can Be Taken Down

Two things remain true when it comes to marketing: 1) sex will always sell and 2) even negative publicity is good publicity. The recent controversy surrounding a sexually suggestive ad for T.I.‘s Akoo Jeans proves both. The billboard incited complaints from Newark’s Mayor Cory Booker and residents because it features a woman with her head pressed against a man’s crotch, her tongue wagging through her lips, one hand pulling on his pocket, and the other hand reaching between his legs to tug on the back of his jeans. He has his hand grabbing the back of her head. So it wasn’t a huge stretch to assume she was about to give him a beej. Some say the ad sexualized black women, but I think a black woman was used because Akoo is an urban clothing company. Plus, the ad isn’t any more sexual than the photos on American Apparel featuring women of all races. The Akoo ad is not racist, and I’m not even sure it’s sexist, but it is definitely in poor taste. No one wants to be met with soft-core porn as they drop the kiddies to school. And now, they won’t be because CBS Outdoor, which owns the billboard space, has decided to take the ad down. But did anyone even know T.I. had a clothing line before this controversy began? No? Well, then, the ad did its job. [Essence.com, The Associated Press] Keep reading »

Frisky Q&A: The Old Spice Guy Gives Dating Advice

The Frisky: What do you like a woman to smell like?
Isaiah Mustafa: Butterflies and salt taffy.

The Frisky: What was it like working on the Old Spice commercial? We heard you filmed the commercial in one shot — and that it took something like 50 or 60 takes to get it right.

Isaiah Mustafa: Everything had to happen perfectly. There were so many technical aspects to it: The bathroom has to shoot up in the air, the shirt has to land right, the oyster has to open up, the horse has to stay in place. Not everything is going to go perfectly every single time, so we just had to keep going for it.

The Frisky: Did it get old saying the same lines over and over?

IM: Not at all. I knew them inside and out by take 50-something, or whatever magic number we got it. The longer we did it, the easier it got.

The Frisky: Did anything in particular inspire your performance?

IM: This is the only voice I tried. The first time I looked at the script, I just read it as an announcer. Then I thought about it, and I was like, No, I gotta be a little more suave, like that guy every man wants to be and every woman wants to be with. So I made my voice a lot deeper and threw it back. Not like a yuckster, not like certain radio or TV guys do, not like game show hosts, but just deeper and more masculine, like George Hamilton.

The Frisky: We hear you have a girlfriend. What does she think of your new popularity with the ladies?

IM: She loves it! Since the character is the guy every man wants to be and every woman wants to be with, she absolutely loves it because she gets to tell people, “That’s my man!” She’s like, “When I watch the commercial I don’t know what to do! I look at you in the ad telling me to look at my man, and then I look at my man and it’s you.” She’s all goofy about it.

The Frisky: Besides smelling good, what should a man should do to make the woman in his life happy?

IM: There are two things a man should learn how to do if he wants to please his lady. The first and most important thing is listen. And if you don’t know how to listen, learn how to pretend that you’re listening. One or the other. My girlfriend talks all the time, and I sit through and listen to everything. And sometimes she’ll go, “Wow, you bought me that, you heard me!” And I’m like, “Yeah, I heard you.”

The Frisky: What do you like a woman to smell like?
Isaiah Mustafa: Butterflies and salt taffy.

The Frisky: Can you help this reader who asked for advice, saying, “My relationship with my boyfriend has gotten a little stale lately, so I’d like to spice things up. Got any suggestions?”

IM: Believe it or not, the cheesy things work. Those are the kinds of things that men pay attention to, and I think women do, too. If you open a woman’s car door, that goes a long way. For men, it’s all visual and tangible; can we look at it, can we touch it? Lingerie does big things for me, and smells are amazing. You always remember someone’s smell, no matter what. You might not remember their name, but you’ll be like, Oh, that’s that girl who wore Michael Kors, or whatever it was. I would say make sure you look right and smell right. And high heels. Not trashy ones though. Nice, standard black high heels go a long way. And of course, they work with lingerie, too. Very simple and inexpensive.

The Frisky: Another reader wrote in with this: “My boyfriend has put on weight in the last few months and it’s starting to lessen my attraction to him. I love him so much — how can I encourage him, without hurting his feelings, to watch what he eats and start going to the gym?” What would you suggest she do?

IM: Yeah, she should put my commercial on and just stare at the picture of me. I’m kidding. I would say the best thing you can do is say something like, “Why don’t we go on walks every day” and then move the walks into jogs. And start making salads and pull back on pork chops and whatnot. Cut back on the starches, and take everything white out of the kitchen: no salt, no sugar, no flour. Just get rid of it!

The Frisky: Is that what you do to keep your six-pack?

IM: Me? I have to be fanatic about stuff like that, so yeah, I’m pretty good about my diet. I eat a lot of little meals throughout the day and make sure they’re well-rounded. Getting started is the tough thing, but once you get started, you’re fine. Once you’ve got the rhythm going, you’re good.

The Frisky: Is this commercial leading to other roles?

IM: It’s leading to a lot more opportunities, and it’s pilot season here in L.A. I’m just working on every audition so I can get in there and hopefully impress someone enough so they’ll give me a series.

The Frisky: Are you worried about being forever known as “The Old Spice Guy”?

IM: No, not at all. I don’t think Old Spice is going to be carrying on this character too much longer, and nowadays, you take what you can get and move into other things. The commercial is just one aspect of me as an actor; that’s just one character I can do.

Do These Durex Ads Make You Horny, Baby?

Durex’s latest campaign featuring bodies doing the nasty is made up of typefaces for words like “muscle tension,” “orgasm,” “overload,” and, um, “tasty.” (Oh, really?) Clever, raunchy, or both? Check out all three of the ads, in full, after the jump … Keep reading »

Even PETA Has Something To Say About Tiger’s Infidelity

PETA is set to erect this billboard close to Tiger Woods’ home in Florida. Do you think it goes too far, or does it serve Tiger right for sleeping around so much? Keep reading »

Missoni Keeps It Real

Why use (and pay for) models with no real connection to your brand for ad campaigns when you’re the Missonis? When you come from a gorgeous, Italian fashion family, who better to show off the clothes and home textiles than the fam? Check out the brand-new spring/summer campaign—I’m obsessed. From co-founder Rosita Missoni and her husband, Ottavio, to their grandchildren, the whole clan gets together for a family portrait of sorts (by fancy-pants photog Juergen Teller) wearing their Missoni best, surrounded by their Missoni best. They really do all live the full-on lifestyle—love the couch, and could Ottavio be any more adorable? (That Mr. Rogers-esque Missoni sweater!) Check out more photos, after the jump …
Keep reading »

Now Back At Me! How They Shot The Amazing Old Spice Commercial

As you know, we’re obsessed with the new Old Spice commercial, so even though the video above is almost 20 minutes long, we watched this entire thing. In it, the guys at ad agency Wieden + Kennedy explain to Leo Laporte of ChiefTWit how the commercial was made. Can you believe it was filmed in one take with minimal use of special effects?!?! [via NOTCOT] Keep reading »

Look Again! It’s A Hilarious Commercial For Old Spice! Now Back At Me!


Last night, while watching “Lost” (ZOMGbestepisodeever!!!), I caught this commercial for Old Spice and just about died. It’s over-the-top, tongue-in-cheek sexism and it’s hyssssterically pulled off. “I’m on a horse!” I seriously could watch this ad over and over and over and not get tired of it. “It’s an oyster with two tickets to that thing you love! Look again! The tickets are now diamonds!” Bwaaaaahahahahaha!!! OK. I’m done. For now. Keep reading »

The Kardashians’ Quick Trim Commercial Sends Me Into A Trance


I’m a little late to the party on this, potentially, but have y’all seen Kim and Khloe Kardashian’s commercial for Quick Trim, that diet supplement that supposedly helped the sisters lose weight? Check it out above. It is utterly hypnotizing. The music is so … slow jam meets soft-core porn. And their normally nasally vocal intonations are somehow seductive. Is Quick Trim responsible for that too? Keep reading »

New FCUK Ads—WTF?

Here are some new ads for the French Connection. Uhh … translation, please? We’re not quite getting it. [Grazia] Keep reading »

Gucci’s Spring 2010 Video Campaign Takes Place In A Screensaver


Behold Gucci‘s painfully awkward video campaign for the spring 2010 collection. This is the type of thing where we get what the company was going for, yet can’t help but wonder how weird the filming must have been. Here we have some models trying to be serious, but instead they look like wax Barbie and Ken dolls. They’re so stiff it’s like a kid butted their heads together and made kissy noises. The background: a beach scene so vivid it could only be a digitally altered image either lifted from a Windows ’99 screensaver or “Saving Nemo.” Things start getting really creepy with intense still shots from the torso up that make you think the guy has to be getting a blow job off camera, and then whoa — she’s totally masturbating while sitting in his lap! Cut to: our male model, who has suddenly turned into Beatnik Ken in an all-black ensemble because, clearly, this is deep fashion … we’ll let you take the rest from here. [YouTube] Keep reading »

  • Zergnet: Simply Irresistible

  • HowAboutWe

  • Popular